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Take-Two: Digital sales growing fast but won't hurt retail

By Alec Meer

Tue 19 Oct 2010 8:23am GMT / 4:23am EDT / 1:23am PDT

Zelnick predicts digital may rise from 15 to 40% of business within 3 years

Take-Two CEO Strauss Zelnick has predicted rapid growth of the publisher's digital distribution business, but claimed this will be in addition to rather than instead of retail success.

"Right now digital distribution of our interactive entertainment represents something less than 15 per cent of our revenue," he told Bloomberg TV, "and that's clearly growing.

"The packaged goods business isn't going away for our business - why? - because we have huge file sizes and it's pretty hard to interact with huge file sizes when latency issues are meaningful if you're entirely in the cloud. But there are companies that are doing a phenomenal job on addressing that challenge like OnLive."

Over the next two to three years, he predicted, "I think you can see digital distribution growing to be 20, 30, 40 per cent of our business - however I believe our business is going to grow, so I don't think it actually takes a bite out of retail and I doubt it takes a bite out of consoles. I think it's a growth business.

"For interactive entertainment everything grows, the wind is at our back."

Despite Zelnick's breezy comments, Take-Two is facing a net loss of $11 million for the first nine months of 2010 - but that's up from last year's loss of $116 million, thanks to over 7 million sales of Rockstar's Red Dead Redemption.

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1 Comment

James Ingrams Writer

222 95 0.4
Problem is that's growth in digital $20 games and demise of the $60 retail games, so we better sell a damn lot of digital downloads or industry income is going to collapse!

Posted:6 years ago


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