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A short guide to publishing on Amazon Appstore
Vladimir Romanov shares his experience working with Amazon AppStore and speaks about whether it's worth publishing your game on it
Selling games (Page 2)
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Fine-tuning Tunic's marketing message
Finji CEO Bekah Saltsman identified three problems heading into the game's release and five efforts to address them
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What to consider when licensing an IP into video games
Layer’s CEO and founder, Rachit Moti, shares licensing lessons on how game developers can build successful relationships with licensors
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Valve's six tips on optimising your game for Steam Deck
Alden Kroll and Erik Peterson share tips for developers looking to make their titles compatible with the handheld gaming PC
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The ultimate guide to pitching your game
Advice from all around the industry about how to pitch your game
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Don't do that: What to avoid when soft launching a game
AppQuantum's Sergey Ryabtsev and Alina Zlotnik reflect on the mistakes made on a cancelled project and share advice on soft launching in the mobile free-to-play space
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Pitching to work on a well-known IP
CEO Aj Grand-Scrutton talks through the process that gave Dlala Studios access to established characters like Mickey Mouse and Battletoads
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A guide to localisation in live-ops games
Fundamentally Games' Heather Pan explains the steps to adapting a live-ops game for a global audience
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The Children’s Code: What we’ve learned one year on
Wiggin's Isabel Davies and Patrick Rennie share key takeaways from the Information Commissioner's Office's engagements with games studios
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Making distinctive game brands
Consultants and marketing experts suggest a process that will help ensure your new gaming IP truly stands out
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Adapting in-game advertising for a privacy-centric world
Adjust's chief product officer Katie Madding explores the best strategies in an ever-changing mobile market
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How to break into the alternative app stores
Flexion's Andreas Mac Mahon goes step by step through the process of taking a game from Google Play and making it sing on other app stores
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Earning wishlists on Steam: A case study
Black Tabby Games' Tony Howard-Arias explains how Slay the Princess earned 25,000 wishlists in two weeks and gives tips to other indies looking to build their audience
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A beginner's guide to approaching influencers
Plan of Attack's Dom Lawrence shares ten tips about getting in touch with content creators and increasing your chance to get a partnership going
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What should you charge for your indie game?
At Develop:Brighton, Game If You Are founder Lewis Denby discussed pricing, vetting competitors, and estimating revenue potential
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Navigating early access: legal and practical considerations
Lawyer Anna Poulter-Jones provides a roadmap through the various regulatory and contractual issues studios will meet when soft launching their games
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How viral marketing and cultural history propelled The Wagadu Chronicles
At Develop:Brighton, Twin Drums' Allan Cudicio gave an overview of his strategies to gain traction with the studio's Afro-fantasy MMORPG
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The performance marketing approach to working with influencers
Gamesight's Nikki Demmel on how to make the most out of partnerships with content creators
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How to get your indie game noticed
PR and marketing experts offer their expertise and advice for indie developers in this GI Live Online panel
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Getting your game covered, as told by journalists
Games journalists assemble to give indie developers tips on how to efficiently pitch to the press
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Everything you need before you even think of pitching to a publisher
GYLD's co-founders break down all the information and materials that publishers request when assessing your game
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From finding investors to pitching publishers: The funding journey explained
Our panel of experts lays out everything you need to know about securing funding in the games industry right now
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How V Rising reached one million sales in just one week
GameDiscoverCo talks to developer Stunlock Studios about the secrets behind its success
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What's going on with social media and games communities right now?
Evolve PR's Colin Cummings lays out the state of play for social media and community management in gaming
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Music licensing in games: trials, tribulations, and what's next
Experts in music licensing reveal their biggest challenges, advice for publishers big and small, and what they expect from the future of music in games