Electronic Arts

EA furthers its strategy for "frictionless," "democratized" gaming

SVP Mike Blank shares the goals behind the publisher's recent moves to Game Pass and Steam, and rebrands of first EA Play, and now Origin

EA Play added to Xbox Game Pass at no extra cost

Ultimate and PC subscribers will gain access to over 60 of the FIFA publisher's titles

Colin Kaepernick returns to Madden NFL

EA Sports makes free-agent quarterback available for the first time since Madden 18

EA removes new in-game ads from UFC 4 after player complaints

Publisher patched in promos that flashed on screen during action replays

EA Play, formerly EA Access, launches on Steam on August 31

Subscription service includes franchises such as The Sims, Battlefield, Mass Effect, Dragon Age, and others

EA facing class action lawsuit over Ultimate Team loot boxes

Plaintiff claims FIFA and Madden violate California gambling laws

How EA turned The Sims into a reality TV show

During GamesIndustry.biz digital conference Changing Channels, EA talked about how to evolve a brand into a concept for another medium

EA Access and Origin Access Basic become EA Play

EA's annual summer event, EA Play, will now be called EA Play Live

EA Sports picks up AC Milan and Inter Milan licenses

Milan clubs did not renew licenses with Konami; AS Roma parts ways with EA

FIFA Ultimate Team revenue "off the charts" during lockdown

EA's key franchises boomed during lockdown, and CEO Andrew Wilson doesn't expect staff to "ever go back exactly to the way things were"

Respawn responds as Glassdoor review warns of crunch during lockdown

Apex Legends game director Chad Grenier says the problem "is not with the intent of Respawn's leadership"

EA to update Madden NFL 21, making Washington a "generic team"

Following team's decision, EA will also ditch name and logo until new ones are chosen

EA developing an addiction to executive overpay, says investment group

CtW Investment Group launches shareholder campaign against publisher, highlights "complete fallacy" of above-ordinary compensation as a motivator

EA partners with TBS for four-episode The Sims reality show

The Sims Spark'd will see 12 community personalities compete in creative in-game design challenges

PR danger closer than it may appear | 10 Years Ago This Month

EA's Medal of Honor studio honors the troops by letting people play as the Taliban amidst a good month for bad calls

EA urges employees to come forward with experiences of abuse

Publisher offers resources for both its staff and community members who may have experienced harassment or abuse

EA Sports renews exclusivity deal with La Liga for FIFA franchise

The extended deal includes a "joint commitment" to pushing further into esports

EA and the war against toxicity

Chief marketing officer Chris Bruzzo on why Electronic Arts is ramping up its efforts to stamp out hate speech in games

EA: "PS5 and Xbox Series X games will feel different, better and more visceral"

Chief Studios Officer Laura Miele on breaking down platform barriers, making games more inclusive, and COVID-19

The Sims 4 hit 10m MAUs in the last quarter

EA's six year old title also added 2.5m new players in the last two months, ahead of its relaunch on Steam