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Recent articles about Electronic Arts
The director also discusses his relationship with EA, and ambitions to follow in the footsteps of Naughty Dog
GDC technical demo showcases work with ray-tracing and self-learning AI agents
Loot boxes will only yield in-game credits or cosmetics like emotes and victory poses; new costumes to be sold à la carte
Warner Bros. Interactive Entertainment becomes first major external publisher added to subscription game service
Company's stock rose 7%, peaking at $131 following recent financial results
Anthem delayed to 2019 to give it more space from next Battlefield game, holiday competition; Respawn Star Wars game to launch by April 2020
Packaged sales fell 18%, but digital revenue now 67% of total earnings
CFO Blake Jorgensen says publisher focuses on getting people into the funnel, not on making payers spend more
CFO Blake Jorgensen says cancelled Star Wars project was a type of game "people don't like as much today as they did five years ago or 10 years ago"
EA CFO Blake Jorgensen says faithfulness to Star Wars canon prevented a cosmetic microtransaction model for Star Wars Battlefront II
The IP powerhouse values protecting that IP over any business relationship - as firms working on those properties would do well to remember
Star Wars aside, loot boxes are here to stay; "It's just us dinosaurs that remember buying a game once for a fixed price and getting a set experience"
Also, Need for Speed Payback retools loot boxes following "community feedback"
Online outrage had licensing partner concerned the Battlefront II reception could tarnish the Star Wars brand
Analysts debate the impact of EA's last-minute move to pull microtransactions from the title [UPDATE: EA says it won't impact guidance]
EA's approach to microtransactions has been a complete disaster, but it may have stumbled upon a model other publishers should consider emulating
Battlefront II developer hosts Reddit AMA, "deeply saddened" by negative response
CFO Blake Jorgensen discusses how publisher is becoming less dependent on new titles, growing a more stable business
Users estimate it will take 40 hours to unlock iconic characters, prompting more backlash against the multiplayer shooter
Deal could be worth around $450m if the developer hits performance incentives
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