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Rob Fahey, Contributing Editor

Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.

Recent articles by Rob Fahey

Activision Blizzard's nasty frat-boy culture is an industry-wide ailment | Opinion

The roots of a culture enabling harassment and discrimination are found across the industry - and only structural change will dig them out

By Rob Fahey

Netflix's games won't be the Netflix of Games | Opinion

Those expecting the streaming giant to take a Stadia-like approach to games will be disappointed - but what Netflix is doing instead could be more creative and interesting.

By Rob Fahey

Nintendo's Switch strategy is increasingly handheld-focused | Opinion

The OLED Switch may not be the new hardware some consumers hoped for - but it's a good signal of Nintendo's strategy and the new markets it hopes to win over

By Rob Fahey

Sony's PS Plus missteps risk the PS5's consumer image | Opinion

Publishers locking subscribers out of PS5 updates is a minor issue on paper - but in a critical year, the missteps may stack up

By Rob Fahey

Virtual reality still needs to find its business model | Opinion

Facebook's trial for ads in VR games attracted criticism but the medium still needs to wrestle with how it will make money

By Rob Fahey

E3 is no longer a clear lens on the industry | Opinion

This year's show did a good job of focusing on participants - but underlying changes mean its central role is a thing of the past

By Rob Fahey

E3 2021: Xbox has everything to prove | Opinion

Microsoft has done almost everything right with the Series X so far; now it's time to show off the fruits of its software investments, and there's little margin for error

By Rob Fahey

Console IP remains a bad fit on mobile | Opinion

Sony plans mobile titles based on PlayStation IPs - but putting major console titles on smartphones is not an easy win

By Rob Fahey

Game Pass on Switch: could it happen? | Opinion

A deposition suggests Xbox approached Nintendo about xCloud, showing how fluid this unusual console war can be

By Rob Fahey

Ubisoft's free-to-play turn could be the new normal for big franchises | Opinion

Ending failed attempts to mix free-to-play systems into premium games, and instead making separate, high-quality titles for major IP, is a winning strategy

By Rob Fahey

Sony's cross-play deal seems a smart solution to a complex problem | Opinion

The royalty Sony and Epic agreed to open up cross-play on PlayStation has caused anger - but it's a nuanced response to the growing complexity of the industry's revenue models

By Rob Fahey

Sony's plan to compete with Xbox: Stay the course | Opinion

Increasing its investment in first-party studios is Sony's first clear response to the Zenimax acquisition, significantly doubling down on its own IP and its first-party exclusives

By Rob Fahey

Online E3 has a hell of a lot to prove | Opinion

After last year's cancellation, the industry's former tentpole event is back in online-only format - and the tough questions about its value and relevance aren't getting any easier

By Rob Fahey

Tim Sweeney is right - Epic losses on its Game Store are a good investment | Opinion

The company's crusade against Apple may look increasingly quixotic, but its spending on creating a serious competitor to Steam is rational and justified

By Rob Fahey

Could Apple and Google pull the plug on mobile game monetisation? | Opinion

As consumer and governmental pressure mounts over loot boxes, services like Apple Arcade indicate a desire by platform holders to move away from the monetisation free-for-all

By Rob Fahey

The AR hype is building - but success may be years away | Opinion

Rumours of AR product launches from Apple, Niantic and Snap are fuelling belief that a tech revolution is on the way, but enormous problems remain to be solved

By Rob Fahey

Sony has a responsibility to preserve its gaming history | Opinion

As the shutdown of legacy storefronts looms, Sony's disinterest in preserving earlier generations of PlayStation software threatens to hollow out the medium

By Rob Fahey

Super Nintendo World is a milestone for gaming | Opinion

The world's first theme park based on a video game opens in Osaka, and it signals a major strategic shift for Nintendo

By Rob Fahey

GameStop's meme stock rallies don't fix its decline | Opinion

GameStop's stock market drama masks the fact that the realities of being a physical retailer in a digital market haven't changed

By Rob Fahey

Three months in, Game Pass is Microsoft's ace in the hole | Opinion

Xbox 360 all over again? The advantage Microsoft's online services afford it over Sony's confusing PS Plus are becoming more and more clear

By Rob Fahey

Sony's VR commitment must be about software, not hardware | Opinion

Will Sony's interest in VR go far enough for the company to commit its most treasured IPs to the medium?

By Rob Fahey

Microsoft's accessibility guidelines are a great start -- but we can go further | Opinion

Video games should be open to everyone, allowing people to adjust experiences to suit their abilities must become the default

By Rob Fahey

Dreams of easy money create a risk of tough acquisitions | Opinion

As frothy valuations and predatory firms drive a wave of acquisitions, serious questions need to be asked about the chimeras being created

By Rob Fahey

Google's shutdowns relegate streaming to "gaming of the gaps" | Opinion

If cloud streaming is just a new distribution option, not an enabler of revolutionary new games, it will never fulfill its promise

By Rob Fahey

How can Xbox encourage consumers to 'swim upstream'? | Opinion

Microsoft's new consoles are off to a strong start - but converting its standard Live users to higher-revenue Game Pass subscribers remains a thorny challenge

By Rob Fahey

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