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Rob Fahey, Contributing Editor

Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.

Recent articles by Rob Fahey

Big spending whales aren't the problem with free-to-play games | Opinion

A player spending $150k on a mobile game isn't a problem -- but we should still be conscious of players that struggle with compulsion

By Rob Fahey

Publishers risk being trapped between the US and China | Opinion

After decades of deepening engagement with Chinese giants, publishers are on the frontline of a battle that goes beyond trade -- and will far outlast the Trump administration

By Rob Fahey

Acquisition and conversion costs threaten a mobile bust | Opinion

Acquisition and retention costs for mobile games show no signs of plateauing -- for many firms, this segment is becoming unsustainable

By Rob Fahey

Switch Lite takes aim at a broader demographic | Opinion

Nintendo's latest hardware update takes a leaf from the 2DS and Wii Lite -- pruning features and an aggressive price aimed at reaching new markets

By Rob Fahey

Influencers and E3: Invasion of the tweens | Opinion

E3 as a festival for influencers and celebrities may horrify some, but is likely a good move - as long as we're realistic about the age demographics it will reach

By Rob Fahey

Indie game pricing is in a familiar death spiral | Opinion

Data suggests a race to the bottom in PC indie game pricing, and Apple Arcade is a reminder of where this process leads

By Rob Fahey

WoW Classic reminds us of all we've lost | Opinion

Nostalgia for an earlier version of Blizzard's MMO is a stark reminder of how much of gaming's creative history continues to be lost entirely

By Rob Fahey

The future for platform holders is cooperation, not just competition | Opinion

Companies like Sony and Microsoft will always seek a competitive advantage, but the clear lines of the console wars are all but gone

By Rob Fahey

Stop asking "is it political?" It always is | Opinion

Asking developers if their games are "political" has become an exercise in avoiding outrage; there are better ways to explore this complex, important question

By Rob Fahey

Trump's video game scapegoating feels downright nostalgic | Opinion

In an era when the industry's real problems are internal and divisive, a flashback to being united against an external foe feels deceptively good

By Rob Fahey

The Fortnite World Cup is a glimpse of esports' future | Opinion

After decades of disappointment, esports is creating huge events and breakout stars -- but it's not quite the sporting world its pioneers hoped for

By Rob Fahey

Whoever wins the console wars of tomorrow, Microsoft will profit | Opinion

Satya Nadella sees a future where every game “platform” will ultimately run on Azure's infrastructure

By Rob Fahey

UKIE's Jo Twist is right: the words we use matter | Opinion

If we casually use terms like "addictive" it robs us of the ability to have a proper discussion when games do cross a line

By Rob Fahey

Nintendo reaffirms its toy-maker identity | Opinion

Ventures into mobile games and streaming might have clouded Nintendo's self-image -- but the company is still first and foremost a toy-maker

By Rob Fahey

When will Disney get back into video games? | Opinion

Suggesting Disney should buy Activision Blizzard is half correct; its gaming strategy needs re-evaluation, but that's the wrong acquisition

By Rob Fahey

Is crunch being solved or just outsourced? | Opinion

Attitudes have turned sharply against crunch, but efforts to improve working conditions often merely outsource the problems to less famous firms

By Rob Fahey

Amazon's struggle is a reminder that content is still king | Opinion

Every tech giant wants a slice of the games business, but the difficulty of creating great games and valuable IP hasn't changed

By Rob Fahey

Next-gen expectations overshadowed E3 | Opinion

Rather than being a final hurrah for the current generation, E3 highlighted expectations that most upcoming titles will bridge next year's hardware transition

By Rob Fahey

Are we witnessing the end of the console wars? | Opinion

Sony and Microsoft's controllers appearing onstage at an Apple keynote speaks to a new landscape where former rivals are working together

By Rob Fahey

Ten years after Farmville, Zynga's still standing | Opinion

Zynga's rapid rise was matched only by the speed of its fall from grace -- but its turnaround in recent years has been a dramatic third act

By Rob Fahey

Putting PlayStation on the silver screen

Efforts to adapt games to TV and film have generally been poorly received -- but the cultural and business climate we're in may be perfect for Sony's new venture

By Rob Fahey

Apple ruling opens a can of worms for digital storefronts | Opinion

The Supreme Court ruling could open the floodgate to consumer lawsuits for digital stores -- including the content of developer agreements

By Rob Fahey

EA and Activision need to show us something new | Opinion

The industry's biggest publishers now focus on pumping old franchises for incremental growth rather than honing their ability to create the next big thing

By Rob Fahey

Nintendo remains the industry's best long-term bet | Opinion

With Switch soaring and clear space ahead as competitors prepare next-gen offerings, Nintendo is back on top - and the long-term outlook is even more rosy

By Rob Fahey

Diverging paths: Sony, Microsoft and Nintendo's radically different visions | Opinion

After decades of platform holders releasing similar hardware, we should celebrate their new, wildly different visions of gaming's future

By Rob Fahey

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