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Rob Fahey, Contributing Editor

Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.

Recent articles by Rob Fahey

Epic has actually listened to developers

An attractive revenue share isn't Epic's biggest promise for its new digital store; for many creators, a platform free of Steam's often-abused community features is essential

By Rob Fahey

Nintendo bets heavily on the holidays

While Sony and Microsoft have spread sales over the year, Nintendo is laser-focused on the holiday season - and this year it needs every Switch sale it can get

By Rob Fahey

When does an homage become a rip-off?

Legal or not, Epic Games' uncompensated copying of other creators' dances in Fortnite has called the company's morality into question

By Rob Fahey

Pokémon's strategy is cross-generational

By balancing nostalgia for parents with appeal to children, Nintendo hopes to create gaming's first cross-generational franchise

By Rob Fahey

Blizzard acknowledges the mobile reality

Diablo Immortal didn't go down well at Blizzcon, but Blizzard's Asian following makes a high-profile mobile strategy a necessity, not an option

By Rob Fahey

Has the VR boom hit a wall?

Enormous progress has been made in headset design and software development for VR - but without a major technological leap forward, current devices won't reach the mass market

By Rob Fahey

100-hour weeks mean bad management, not passion

Rockstar may not be the hell it's been portrayed as - but we need to stop lionising long overtime and start seeing it as a shameful sign of failure

By Rob Fahey

The Xbox Tanker is turning

It takes years for a console platform to win back hearts and minds, but Xbox is finally getting there; now it needs to find and promote its unique difference

By Rob Fahey

Dragalia Lost is a turning point for Nintendo

After focusing on mobile games based on established IPs, Nintendo's launch of an original IP unashamedly focused on the Japanese market is a major departure

By Rob Fahey

Telltale Games and the lure of the cliff edge

Disastrous studio collapses are a fixture of the industry - and that won't change until we stop celebrating the brinksmanship of executives

By Rob Fahey

Nintendo tries out streaming on Switch in Japan

As Switch rapidly catches up to PlayStation 4's installed base in Japan, Nintendo takes aim at major cross-platform titles with cloud streaming releases - a possible taste of the future to come?

By Rob Fahey

Pokemon Go and the potential of seasonality

Major changes to Niantic's mobile AR game helped its popularity to surge over the summer, suggesting a new model developers could consider adopting

By Rob Fahey

Is the Olympics relevant for esports?

IOC president Thomas Bach dismissed games as “contradictory to Olympic values” - but his approval is less important than what esports is building elsewhere

By Rob Fahey

Riot's struggle with toxicity turns inwards

After years of focusing on toxicity in its player base, Riot Games faces up to unpleasant revelations about its own work culture - and the industry at large should take note

By Rob Fahey

Assassin's Creed's gap year could start a trend

Annual franchises have always had their critics - but as their advantages fade, more careful and quality-focused franchise management needs to come to the fore

By Rob Fahey

China's censors may target business models, not content

With no games approved in four months, China's censorship regime is in flux; could game monetisation be in the sights of the new authorities?

By Rob Fahey

Sony and Nintendo's strategies converge

Bumper results for both platform holders point to a similar key to success - seeing themselves as game creators first and foremost

By Rob Fahey

The business case for a streaming Xbox

Microsoft may be experimenting with streaming as a full-parity option for the next generation of Xbox - question marks remain over tech, but the commercial case is sound

By Rob Fahey

Breaking down Azeroth's gates

Nostalgia is a powerful force for millions of former WoW players; but to convince them that they can re-engage without facing a time-sink, Blizzard needs to innovate once more

By Rob Fahey

What's behind Nintendo's falling stock price?

Nintendo has lost almost a quarter of its valuation in recent months - but its strategy and line-up remains sound despite investor jitters

By Rob Fahey

Coming out from under Grand Theft Auto's shadow

For years, Take-Two's other games have lingered in the shadow of Rockstar's series, but GTA V's monumental status means it's pointless to compare it to the upcoming Red Dead Redemption 2

By Rob Fahey

Our Uncertain Streaming Future

The idea of streaming games from the cloud was a hot topic again at E3 - but no matter how close to that ideal the tech is coming, the business case remains a mess

By Rob Fahey

Prickly denial is the wrong response to WHO's "gaming disorder"

The proposed definition is careful and cautious; more research is needed and the industry should be cooperating, not stonewalling

By Rob Fahey

E3 2018: Starting next-gen hype early is bad for business

Casual references toward next-gen consoles and games risks overshadowing the huge releases coming in 2018

By Rob Fahey

Xbox has everything to prove at E3

The E3 playing field has rarely been so uneven; Sony's strong position means it needs to do very little, while Microsoft arrives in LA with a heavy weight of expectation

By Rob Fahey

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