News
Gaming Insiders announce GI 30
The coming year's most influential people in the gaming industry are named
Steve Peterson (Page 3)
Feature
Ouya: Marketing, PR execs sound off on controversial ad
Insiders discuss whether the situation is all that bad, and what Ouya should do next
Feature
The audience is the key challenge for the game industry, not technology
Game customers are “drinking from the firehose”; how do you stand out from the noise?
News
Rift sales up, player counts "way up" with switch to free-to-play
Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing
Feature
Fargo's goal: Make an "unbelievable" game without a publisher
InXile's CEO talks about crowdfunded development and Microsoft's complete change in approach to indies
Feature
End times for walled gardens
Consoles are starting to allow cross-platform gaming, and it will change the market forever
Feature
Mobile game market growth, opportunity
Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead
Feature
Xbox co-founder warns publishers may vanish
"Who knows if there'll be big publishers in the future? There don't have to be”
Feature
Riccitiello: "Precious little to indicate mobile is building long-term brands"
Ex-EA CEO talks about how publishers are changing and how chasing graphics on mobile can be a "road to ruin"
Feature
Activision's New Deal: The Good and the Bad
[a]list daily examines the details of the buyout from Vivendi and what it means for Activision's future
Feature
Zynga must change the fundamentals of its business
We look more closely at Zynga's numbers and what new CEO Mattrick has to do
Feature
Meteor not spending any money on advertising Hawken
Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"
Opinion
Design for Marketing: A Manifesto
Game designers and game marketers need to work together from the very start of a project
News
Robin Antonick wins Madden lawsuit
EA could be liable for millions in back royalties; we speak with Antonick's attorney [Updated: EA responds]
Feature
Game consoles' sluggish sales demand a price cut
NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season
Feature
CBS Interactive "Playing Aggressively" in eSports
We talk to CBSi's SVP and the new VP of eSports about their media strategy
Feature
How World of Tanks Is Revolutionizing Xbox
Why console gaming may change forever, and what Wargaming is planning with Chris Taylor
Feature
Ubisoft: "We won't even start" a game if it can't be a franchise
Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal
Feature
PS4, Xbox One shortages: The real deal or marketing ploy?
[a]list daily's Steve Peterson takes a look at the recent reports of next-gen consoles selling out
Feature
Game Pricing Under Fire
The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle
Opinion
Why Mattrick was right to join Zynga
What's in it for Mattrick, and what does it mean for Zynga?
News
Google said to be developing game console
Android-powered console to battle expected Apple TV-based game console
News
Kabam sees "small" layoffs as company shifts to mobile
Kabam plans to hire an additional 200 employees this year
Feature
EA's Wilson: Origin is not about transactions, it's about service
EVP Andrew Wilson intends to "re-establish Origin as a service to gamers, not as a means to drive transactions"