In a bid to raise the profile of the UK games business in political circles, Tiga is to speak this weekend at the Labour Party Conference.
CEO Richard Wilson will be joining MP for culture Margaret Hodge and Iain Bennett of the Northwest Regional Development Agency, at the Celebrating the Gaming Industry fringe event.
"I am delighted to have the opportunity to speak up for the games industry in general and for developers in particular at the Labour Party Conference," said Wilson.
"The UK games industry is a world class industry that sustains over 20,000 jobs, makes a positive contribution of approximately GBP 200 million to the UK’s balance of payments and generates much needed revenue for the Exchequer.
"The industry faces challenges but it remains a success story that more politicians need to know about."
Yesterday, Tiga – the UK game developers' association – and representatives from Rebellion, Blitz, Team 17 and Reflections, marched on the Treasury to advance the case for videogames tax relief in the UK.