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Retail

StarCraft II to sell 5m in first year

Tue 04 May 2010 10:23am GMT / 6:23am EDT / 3:23am PDT
RetailPublishing

COD: Black Ops to sell 26% less than Modern Warfare 2, says Creutz

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...

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Blizzard's highly-anticipated StarCraft II: Wings of Liberty could sell around 5 million units worldwide in its first year of release.

That's according to Cowan and Company's Doug Creutz, who noted that the original StarCraft has sold roughly 10 million units since launch ten years ago. He also added that he expects the Chinese online launch of StarCraft II in conjunction with partner NetEase to be in 2011.

Looking at the buzz surrounding last week's announcement of Call of Duty: Black Ops, Creutz pointed to the number 5 ranking of the game in Amazon's charts, and suggested it will sell less copies than last year's Call of Duty: Modern Warfare 2, although a higher installed base should help the title.

"Although we estimate a 26 per cent decline in unit sales versus 2009s Modern Warfare 2, we believe there is potential for upside versus our estimates, if for no other reason than that we expect the combined 360/PlayStation 3 hardware installed base to have grown by roughly 35 per cent year-on-year when Black Ops is launched."

He added: "A strong performance by Black Ops could alleviate concerns about the impact of talent losses at the other Call of Duty development studio, Infinity Ward."

5 Comments

Lance Winter
Game Designer

26 12 0.5
That's 5 million for just the first installment of Starcraft 2.

The other two-thirds of the game are to follow, and I wouldn't be surprised to see those sell in similar volume.

Posted:3 years ago

#1

Dan Griliopoulos
Journalism

41 0 0.0
I do love it when random predictions become news. I have to ask though - who are Cowan & Co.? Without knowing who they are, I don't know whether their views are well founded and hence why I should care. Give me data!

Posted:3 years ago

#2

Jason Avent
VP, Studio Head

144 139 1.0
Seems to be quite a lot of positive news coming out of Activision these days! : P

It's like the sprinkler system and fire extinguishers going off all at once!

Posted:3 years ago

#3

Carlos Massiah
Game Developer

5 0 0.0
The random predictions about Blizz sales seems to be a headline to draw in people to read some really boring details about MW2 and how well its going to sell. So it seems like its a plug at how awesome Activision is going to be doing. Then I remember Activision and Blizz are the same company. Cowan & Co is an investment banking company. Looks like a sneaky boast at how well ATVI stock is going to do.

Posted:3 years ago

#4

gi biz
;,pgc.eu

341 51 0.1
I guess I stopped at the second paragraph :/

Posted:3 years ago

#5

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