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Publishers back Mexican Electronic Game Show

By David Jenkins

Wed 27 May 2009 10:36am GMT / 6:36am EDT / 3:36am PDT

Microsoft, Activision, EA, Ubisoft and more commit to Mexico City show

The eighth annual Electronic Game Show (EGS) has won the backing of a host of major publishers, with the 2009 event due to take place from October 23 to 25 at the Expo Bancomer Santa Fe in Mexico City.

Although Microsoft is so far the only console manufacturer to commit to the event, third party publishers including EA, Ubisoft, Konami, Activision and THQ have all signed on as exhibitors. Over 26,000 consumers and journalists attended the 2008 EGS event.

"EGS has been instrumental in the growth of the Mexican videogames industry," said Erick Baca, Xbox and SDA marketing lead. "Microsoft has been a participant of the event since the beginning and we have seen EGS evolve according to the needs of the industry allowing us to reach our business goals and at the same time increase the awareness of the industry in the market"

EGS is the largest video game event in Latin America, with this year's three day event also preceded for the first time by the EGS Business conference, on August 26 to 27. The business event is aimed at publishers and retailers, although other details have yet to be announced.

"The tremendous growth of the Latin American videogame market really necessitated the creation of an event just for retailers and publishers," said Jorge Lizarraga, CEO of show organiser Oelli. "With access to both Electronic Game Show and EGS Business, the Latin American industry will have the networking opportunities and tools it needs to continue pushing into new frontiers."

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