Mark Androvich
19:40 (BST)
30/04/2008
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PopCap donates 30% to breast cancer cure
PopCap Games has announced that beginning today and continuing through May 11, the company will honour Mother's Day by donating 30 per cent of the price of each game sold on its website to Susan G. Komen for the Cure - a global leader in the fight to end breast cancer.
The monetary goal of the Mother's Day fund-raising drive is USD 100,000. If that goal is met, all consumers who participated by purchasing one or more PopCap games will receive a free gift.
"For more than 25 years, Susan G. Komen for the Cure has been on a mission to end breast cancer forever," said Katrina McGhee, the organisation's vice president of marketing.
"Partners such as PopCap are an integral part of that mission, helping us reach millions of consumers with life-saving breast health messages and raising funds that support breast cancer research and community health programs."
From the consumer's standpoint, the promotion is automated such that thirty per cent of the standard price of USD 9.95 - 19.95 per game - or for gift certificates purchased during the promotion - will be directed to the charity.
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