Sections

GCHQ runs ad campaign in Xbox Live

UK govt intelligence agency to promote careers via Microsoft's online service

The UK government intelligence agency in charge of signals analysis and information for the country's armed forces, GCHQ (Government Communications Headquarters), is to promote various career opportunities within the organisation on Microsoft's Xbox Live service.

The campaign will be run by GCHQ's marketing agency, TMP Worldwide, and will run for six weeks targeting 18-34 year olds, according to Marketing.

GCHQ is no stranger to using videogames as a medium for getting its career opportunities message out to people, with a similar in-game campaign run in 2007 with Ubisoft's Splinter Cell title increasing traffic to its website by over 500 per cent.

Related stories

Project Scorpio: Can Microsoft bring the fight back to Sony's doorstep?

Praise for Scorpio's specs is universal, but in many ways that's the easiest part of this journey; MS must now start answering the truly tough questions

By Rob Fahey

Microsoft is trialling digital refunds for Xbox and Windows

New "self-serve" refunds are currently being tested through the Xbox Insider Program

By Matthew Handrahan

Latest comments (1)

Alex Wright-Manning Senior Talent Acquisition Specialist, Datascope7 years ago
The classic oxymoron of 'government intelligence' on full view here! :)
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.