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Retail

Digital sales up 8 percent in January - Superdata

By Brendan Sinclair

Digital sales up 8 percent in January - Superdata

Thu 25 Feb 2016 3:29pm GMT / 10:29am EST / 7:29am PST
RetailOnlineInsights

Tracking firm puts monthly haul at $6.3 billion; Tomb Raider on PC triples Xbox One numbers in debut month

The games industry is off to a fine start in 2016, at least when looking at the digital side of things. Tracking firm Superdata today reported that digital game sales for January were $6.3 billion, up 8 percent year-over-year.

Every category showed growth year-over-year, with the exception of social games (like Doubledown Casino and Candy Crush Saga) and pay-to-play MMOs (such as World of Warcraft and Star Wars: The Old Republic). The digital PC and console categories were particularly strong, respectively growing 33 percent and 30 percent year-over-year as customers continue to embrace purchasing downloadable games over their physical counterparts.

As for what games drove those results, the top trio on the console side consisted of Call of Duty: Black Ops III, FIFA 16, and Grand Theft Auto V, in that order. On the PC side, the top games were Starcraft II, Counter-Strike: Global Offensive, and Fallout 4. The PC launch of Rise of the Tomb Raider debuted in fourth on the PC chart, but Superdata CEO Joost van Dreunen singled it out as a surprising over-performer.

"As one of Square Enix' most visible franchises, the Tomb Raider franchise performed in January, receiving both strong industry recognition and benefitting from a seasonal lull of triple A games," van Dreunen said. "Initial sales numbers on digital console for Rise of the Tomb Raider were soft, due to sharing its release date with Fallout 4 and its exclusivity to Xbox One. The game sold almost three times as many units on PC than it did on console during its first month."

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3 Comments

Morville O'Driscoll Blogger & Critic

2,000 2,322 1.2
The game sold almost three times as many units on PC than it did on console during its first month
Fantastic news. I've still not played it (waiting to replay the 2013 reboot with my wife first), but I was afraid sales would be poor due to it being given away with certain Nvidia graphics cards, and thus there being a glut of cheap codes. Good to see that wasn't the case, and good to see (by implication) that there's continued value in producing PC versions of AAA products, both for consumer and publisher. :)

Posted:5 months ago

#1

Aleksi Ranta Product Manager - Hardware

375 270 0.7
I think the price for any potential future XB1 exclusives just went through the roof.

Posted:5 months ago

#2

Richard Browne Partner & Head of Interactive, Many Rivers Productions

210 292 1.4
Hang on, surely he means PC digital sales (most) were 3x Digital Downloads on XBox One (tiny fraction) - which is pretty meaningless especially for a lovely but very churnable single player game?

Posted:5 months ago

#3

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