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Xbox One sank to 300 sales in Japan last week

By Matthew Handrahan

Xbox One sank to 300 sales in Japan last week

Thu 22 Jan 2015 9:11am GMT / 4:11am EST / 1:11am PST
Insights

Microsoft's console was at the bottom of the hardware chart for the second week

The Xbox One had its worst week in Japan since it launched there last September, selling just 300 units.

Microsoft's latest console was met with a cool reception even on its launch weekend, but it has been the lowest selling device on Media Create's hardware chart for a fortnight, behind even Sony's PlayStation Vita TV.

To Microsoft's credit, it acknowledged the problem early on, expressing its disappointment at the Xbox One's first month on the market in October last year. However, with weekly sales now below 500 units, it's difficult to see how the console will reach a sustainable position.

It should be noted, however, that this is a quiet period for Japan in general, with relatively little movement in both the software and hardware charts since the Christmas period.

The highest new entry on the software chart last week was Spike Chunsoft's Kenka Bancho 6: Soul & Blood, which placed third with just under 25,000 sales.

The software and hardware charts are below, via Gematsu.

  • 1. [3DS] Yokai Watch 2: Shinuchi (Level-5, 12/14/14) - 50,244 (2,372,371)
  • 2. [3DS] Pokemon Omega Ruby / Alpha Sapphire (Pokemon, 11/21/14) - 24,964 (2,457,623)
  • 3. [3DS] Kenka Bancho 6: Soul & Blood (Spike Chunsoft, 01/15/15) - 24,274 (New)
  • 4. [3DS] Monster Hunter 4 Ultimate (Capcom, 10/11/14) - 15,588 (2,428,056)
  • 5. [3DS] Super Smash Bros. for Nintendo 3DS (Nintendo, 09/13/14) - 15,443 (2,111,958)
  • 6. [Wii U] Super Smash Bros. for Wii U (Nintendo, 12/06/14) - 12,858 (560,986)
  • 7. [3DS] Yokai Watch 2: Ganso / Honke (Level-5, 07/10/14) - 7,906 (3,082,408)
  • 8. [Wii U] Mario Kart 8 (Nintendo, 05/29/14) - 6,915 (895,979)
  • 9. [PSV] Gundam Breaker 2 (Bandai Namco, 12/18/14) - 6,670 (117,899)
  • 10. [3DS] Animal Crossing: New Leaf (Nintendo, 11/08/12) - 6,142 (3,899,253)
  • 1. New 3DS XL - 25,299 (30,455)
  • 2. PlayStation Vita - 16,823 (21,536)
  • 3. PlayStation 4 - 15,480 (19,118)
  • 4. New 3DS - 9,916 (14,226)
  • 5. Wii U - 8,894 (10,803)
  • 6. PlayStation 3 - 7,036 (8,216)
  • 7. 3DS LL - 4,776 (6,308)
  • 8. 3DS - 4,238 (6,685)
  • 9. PlayStation Vita TV - 682 (791)
  • 10. Xbox One - 300 (563)

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5 Comments

Jeffrey Davis Freelance Writer

2 0 0.0
And you wonder why the Xbone is missing out on Street Fighter V!!! Well, now you know why - it's because the Xbone is DOA in Japan, so the economic climate just isn't there to support an Xbone version. I see Microsoft canceling all future Xbone development for the Japanese market within days, if not weeks. Fuck months, years or decades... It will be a quick, painless death to end the Japanese Xbone's suffering.

Posted:A year ago

#1

Barrie Tingle Live Producer, Maxis

472 348 0.7
Xbox has never sold well in Japan, the original Xbox sales were dismal through the life of the console and they haven't stopped trying to crack the market there, so I doubt they'd pull out of Japan.

Posted:A year ago

#2

Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster

490 219 0.4
The funny thing is that the 360 is still selling pretty well. In fact in Japan it was seen as a sort of 'super hardcore' 2D gamer's console.

I guess with the whole 'home entertainment' angle that MS has likely been pushing, that destroyed the credibility that MS had in the first place by pulling it from it's niche in the market.

Posted:A year ago

#3

Pete Thompson Editor

236 164 0.7
Streetfighter not coming to XO isn't that much of a deal breaker for everyone. I played SF when it originally released and I've got no interest picking up and playing any SF again, Killer Instinct filled any void I may have had for a retro feeling 2d fighter when the XO released in 2013, Playstation are welcome to it, for me personally, the next Tomb Raider title is much, much more appealing and I'd take that over SF anytime..

@Jeffery: As for low XO sales in Japen, It would seem that Japan as a whole still prefers last-gen hardware and mobile devices over next-gen, as even a few months ago it was reported that the WII-U was outselling the PS4, which by your logic would point to a WII-U release of SF over a PS4 release, especially as not so long ago Eurogamer reported that the PS4 was also struggling with sales.

Edited 1 times. Last edit by Pete Thompson on 22nd January 2015 6:04pm

Posted:A year ago

#4

Jeff Kleist Writer, Marketing, Licensing

768 519 0.7
Street Tighter being exclusive has everything to do with Sony paying for its development. It has nothing to do with how well the console sells in Japan

Xbox has never been successful in the Japanese market, and no foreign console ever will be. Japanese people stick with what they know, and you have to give them a very good reason to change, all of which are features mostly not available in Japan. I'm not going to get into the cultural bits, and how Japanese companies have poisoned the well for foreign electronics of all kinds, but Microsofy is not in Japan with any intention to sell consoles. They're there to save face for Japanese publishers working on games for other markets. An employee at a major electronics store in retailer told me Microsoft pays rent on their shelf space, and while I'm not saying its fact, it's 100% in line with how things are done in Japan.

Xbox does well enough in foreign markets that there's no question of support, the thing could make Julian fries and it's not going to sell. They'll continue to make toe ken efforts, but until Japan joins the rest of the world in their online habits

Posted:A year ago

#5

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