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Retail

PlayStation 4 interest ahead in survey, Wii U trailing behind

PlayStation 4 interest ahead in survey, Wii U trailing behind

Thu 14 Nov 2013 5:10am GMT / 12:10am EST / 9:10pm PST
RetailHardware

Sony's console is riding high in surveys, but will that translate to sales?

Gamer interest in Sony PlayStation 4 is ahead of the Microsoft Xbox One this holiday season, but the Wii U is at the bottom of the barrel. Intergi Entertainment asked over 5,000 players which console they were planning on buying soon. 58 percent said they were planning on purchasing a PlayStation 4, while 39 percent are looking to buy the Xbox One. The Wii U was on the holiday shopping list of only 1 percent of gamers.

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In fact, the PlayStation 4 leads most of the survey. 62 percent prefer the PlayStation 4's console design, 51 percent think the Dual Shock 4 touch pad is the best controller innovation, and 50 percent think the PlayStation 4's game library is the best. The Xbox One's console design appeals to 36 percent of respondents, 35 percent believe the X1 controller's Rumble Triggers are the best innovation, and 48 percent dig the game library. At the end is the Wii U: 1 percent like the console's design, 14 percent think the Wii U GamePad is innovative, and 2 percent think Nintendo's games lineup is great.

For those planning to buy an Xbox One, Dead Rising 3 and Forza 5 are the most wanted exclusives with 35 percent and 26 percent respectively. On the PlayStation 4, 52 percent want to buy Killzone Shadow Fall and 20 percent are planning to purchase the recently-delayed Drive Club.

11 Comments

Steve Goldman Journalist.

81 92 1.1
these surveys mean nothing. What if someone in that 5000 already owns a wii u?

Edited 1 times. Last edit by Steve Goldman on 14th November 2013 12:46pm

Posted:11 months ago

#1

Nicholas Pantazis Senior Editor, VGChartz Ltd

1,020 1,467 1.4
The survey was targeting US gamers on major gaming websites during the last few months. It's not exactly a surprise that US gamers stalking "major" gaming sites (predominantly navigated by teens, Nintendo's weakest demographic) and willing to answer a survey about next-gen consoles over the last few months are the ones who are interested in picking up a PS4 or Xbox One.

It's certainly not the most positive news for Nintendo, but it's also far from a representative sample. It is however an interesting comparison of teenage interest in PS4 vs Xbox One, as that is their largest demographic.

Posted:11 months ago

#2

Rick Lopez Illustrator, Graphic Designer

1,269 942 0.7
The excitement right now is towards SONY and MICROSFTS offerings. No suprise coming ahead of console launch, Id like to see these numbers again well into 2014 or 2015.

Posted:11 months ago

#3

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,270 2,439 1.1
There are lies, damned lies and statistics.

Posted:11 months ago

#4
To paraphrase Jimmy into game speak "There are lies, damned lies and statistics."

There are lies, damn metrics and statistics!

Posted:11 months ago

#5

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,270 2,439 1.1
Dr, I approve of that rephrasing.

Posted:11 months ago

#6

Ernest Gundel Data Manager, Ipsos

2 7 3.5
Popular Comment
As others have said before, this study is invalidated by the sampling method.

This study makes me think of call-in polls on a very biased talk shows. Imagine a poll on a Boston area sports show asking who should be the most valuable player in 2013 between choices of Miguel Cabrera, Chris Davis and David Ortiz. David Ortiz would almost certainly win this poll, even though he was just a pretty good player during the regular season (playoffs should not count), and would not even be in the discussion on a national poll. If you were an Orioles fan, you would immediately see the many problems with this poll.

And this next gen poll is no better. In fact, I would argue that it is worse, because the actual study from Intergi Entertainment contains words like "1.4% margin of error". Any such claim is absurd without being very specific about the exact statistic described and who was in the sample. The study might be able to claim something like: only 1% of people visiting selected hard core gaming sites in November expressed an interest in purchasing a Wii U in the next month. Of course, that would really undercut their headline, which seeks to promote the 2 new machines arriving in the next week.

Yes, the motive here is sales, not providing accurate information. This information is being disseminated by an advertising company, not a market research company. If you doubt me, look at the home page for Intergi Entertainment, which describes the company's mission as: "CREATE fully customizable ad solutions to distribute your message across the #1 Gaming and Entertainment community online. Our innovative in-house production team develops impactful creative advertising, so your message break through the clutter in a unique way."

Posted:11 months ago

#7

Ernest Gundel Data Manager, Ipsos

2 7 3.5
Christian Keichel, I didn't see your post before writing mine. I missed the connection between Intergi Entertainment and Sony. Nice catch!

Edited 1 times. Last edit by Ernest Gundel on 14th November 2013 5:38pm

Posted:11 months ago

#8

Keldon Alleyne Handheld Developer, Avasopht Ltd

449 423 0.9
Judging by the percentages, people could only make one choice meaning that those planning on purchasing two machines would be sampled incorrectly.

There's little you can make with the Wii-U results as it shows a 1:38 Wii-U to XBone ratio, which is not going to reflect in sales in any form whatsoever.

It suggests that whatever people were deciding when taking this survey, they were choosing their favourite machine out of the PS4 and the XBone (and that is not in any way to defend Nintendo, just make sense of these poorly sampled results).

Edited 2 times. Last edit by Keldon Alleyne on 14th November 2013 10:49pm

Posted:11 months ago

#9

Jeff Kleist Writer, Marketing, Licensing

358 215 0.6
I think you'll find online polling is next to worthless. Most of the, are creeped by partisans. Anyone who spends the time to click has a horse in the race.

The most accurate consumer polling I've done has been at fairs and malls and the like. By offering an unrelated coupon or there benefit (free ice cream cone. Or something of that nature), there's incentive without coloring results. Our numbers are tracking brand loyalty among the general public that game regularly. Were going to be polling again on Black Friday to see how Sonynd amicrosofts launches have changed things if at all, though we continue to expect interest in the WiiiU to remain isolated to Nintendo fans. It's too expensive, and those parents who are going to spend $300 will spend 4 or 5. Most of us are really concentrated on Next Christmas when these consoles won't be in the middle of a herky jerky start with very little software not on other platforms

Posted:11 months ago

#10

Alexander MacLeod Games Designer

1 0 0.0
im no wii u fanboy, but ya gotta wonder how much of wii u's target audience will be the type of people who would complete that survey..... just sayin'

Posted:11 months ago

#11

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