PlayStation Vita price cut to $199, €199

Memory card prices will also see "significant reduction" in North America and Europe beginning tomorrow

With the PlayStation 4 on the way, Sony is looking to goose demand for the PlayStation Vita by cutting the price of the portable in Europe and North America. During its Gamescom press conference, Sony confirmed that starting tomorrow, the suggested retail price for the Vita will drop in those regions to €199 or $199, respectively.

The hardware isn't the only thing getting cheaper. Sony has also heard complaints about the price of memory cards for the system, promising to make "significant reductions in the price" of those accessories in both regions. Currently, the 32GB cards retail for $100 in North America, and €90 in Europe.

In addition to the price cut, Sony showed off some new software for the Vita. The company confirmed that games like Borderlands 2, Fez, and Starbound would be receiving Vita ports, and showed off new titles including the concert promoter sim Big Fest and Ovosonico's debut title, Murasaki Baby.

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Latest comments (16)

Jonatan Crafoord Neuron, That Brain4 years ago
Thumbs up if you feel there is a certain inflation in the use of the words "Breaking News". When I read Breaking News, I think of things like the Xbone being cancelled, Valve purchasing Blizzard, or Notch donating his whole fortune towards space exploration.
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Benn Achilleas CEO and Founder, Playabl4 years ago
I think the examples you gave are obviously massive stories but Sony slashing (near 50% off) Vita prices to help ship a failing (but great) piece of kit is a big story. I know of several people who are going to go out and buy one tomorrow. This could single-handedly turn the Vita fortunes around and also impact the next gen battle as people buy a Vita before they purchase their next gen XB1 or PS4.
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Andrew Goodchild Studying development, Train2Game4 years ago
To be fair, breaking is not usually about size, so much as the fact it is happening/details are coming through as we speak.
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Show all comments (16)
Adam Campbell Game Production Manager, Azoomee4 years ago
Not too sure how this weighs up in the UK.

You can already purchase the Vita for under 169.99 from a decent on-line retailer which is basically 199 Euros. So I'll be interested to see what retailers do to the price if anything.

As for card prices, I'll be strangely impressed if they price the memory cards at the market rate for such items i.e. SD/MicroSD, I think charging the rates they have been for storage is simply obscene, particularly taking into account the cost of the console itself + any games.
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Greg Wilcox Creator, Destroy All Fanboys! 4 years ago
Nice. I've had my Vita since launch day, but I'm happy to see both the system and memory prices drop. I've been stuck with an 8MB card and deleting demos and other stuff, but if those prices are right (and as Adam noted, SHOULD be market value [plus whatever it cost to stamp SONY on those cards, ha ha]), I can finally buy one 32GB card and not worry about much.

The cool thing is The Walking Dead is out today, so that's a nice one-two punch for a new Vita owner to pick up if he or she is into horror games (and awesomely written ones, at that.)

And the bigger news here is Borderlands 2 on the Vita! Yikes, that's going to eat a lot of my less than free time. I played it already, but it''l be as addictive as ever as a portable experience.
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Jonatan Crafoord Neuron, That Brain4 years ago
Just to clarify, I didn't mean to devalue this or any other story. I think the news reporting on Gamesindustry is still stellar. After getting the third piece of "Breaking News" in my inbox today (being a subscriber) I just feel there is little to differentiate this from the regular daily updates. Maybe it's me having the wrong idea about what the words mean, but I feel the site risks crying wolf so often that at least I would stop paying attention when more important updates suddenly pass by.

Edited 1 times. Last edit by Jonatan Crafoord on 20th August 2013 10:12pm

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Nicholas Pantazis Senior Editor, VGChartz Ltd4 years ago
Near 50% Benn? It was 20% lol. The Vita's problem wasn't the price (well maybe a little bit) but the massive lack of software, and considering Sony basically ignored it on the software side, not good news.
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Justin Cooney Director of Developer Relations, OTOY, Inc.4 years ago
20% reduction on 32GB model (significant my a$$), along with no higher-capacity version announced, means Sony really blew it again. Announce all this new (and awesome content) for a platform then continue to vastly overcharge (to put it politely) customers for memory to store their purchases on. IMHO, this is just stupid!

[EDITED to be more polite :) )

Edited 1 times. Last edit by Justin Cooney on 20th August 2013 11:25pm

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Paul Jace Merchandiser 4 years ago
This is long overdue and as most will remember Japan got a price cut several months ago. I think they still need to roll out some worthy exclusive games for the system before it really picks up any traction.
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Justin Cooney Director of Developer Relations, OTOY, Inc.4 years ago
I have long believed Remote Play will increase the value proposition for PS Vita, and finally with PS4, that should come to fruition. I certainly hope that the media apps / functions work via Remote Play as well, so I can enjoy NHL Gamecenter Live on my PS Vita while the TV is being used by the wife.
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Andy Samson QA Supervisor, Digital Media Exchange4 years ago
Dropping the price just wont cut it. The 3DS already has the bases covered with games. The Vita lacks that social aspect the 3DS have with Streetpass. 3DS users in my area already have a weekly meetup and the people joining in are increasing every month. You can easily play monster hunter together as well as any of the other multiplayer games like Mariokart and Animal Crossing.

The vita's memory card is still too expensive when compared to SDHC cards that are readily available to 3DS users. Still no 3rd party options.
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Tim Ogul Illustrator 4 years ago
Agreed, the price "drop" itself is not news, what would be news is how much further retailers choose to drop it.
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Nicholas Pantazis Senior Editor, VGChartz Ltd4 years ago
Just for comparison's sake, a 32GB Class 4 SDHC card (roughly the same class Vita cards are) will run you $20 to beef up the storage on your 3DS or 3DSXL.
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Shehzaan Abdulla Translator/QA 4 years ago
The biggest problem with the price drop is that it is largely a formality. Many retailers and online stores had already dropped the price to below Sony's MSRP anyway (and in some instances even dipped lower; I got the wi-fi Vita for 169 over a year ago).

The memory card price drop is also modest to say the least. From a business perspective I see the memory card as a barrier that deters people from buying digital (which is what I assume publishers and Sony would like). The fact that the price is still so high (and that 64GB+ cards are not available) do little to incentivise digital.

However the biggest mishandling of this price-drop was that there was no killer-app to drive home the value of the system to go with the announcement. I am sure it will appear but having it go hand-in-hand with this announcement at a staged event would have been a good use of stage theatrics.
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Jamie Read 3D Artist, Neon Play Ltd4 years ago
I got a Vita last Christmas and I really like it. Very powerful, sleek portable device with some really good games already out and more on the way. Hopefully the memory cards are getting a price reduction in the UK, I want to upgrade my 8GB one.
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Miguel Melo Principal Software Engineer/Product Manager 4 years ago
@Christian: 179 in Germany? Wow... The absolute lowest price I ever saw for that pack here in Portugal was ONCE 219 in MediaMarkt. Normally it costs at least 249. But, I guess they have to compensate for the fact that Buying Power in Portugal is soooo superior to Germany! </sarcastic>
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