Ouya to match Kickstarter funds for timed-exclusives

Console maker sets aside $1 million to support crowdfunded games that will arrive on its console first

Ouya wants exclusive software to help its hardware, and it's ponying up the funds to get it. The company today announced the $1 million Free the Games Fund, a promotion that will match developers' Kickstarter crowdfunding, provided their games will be exclusive to Ouya for at least six months after launch.

To qualify for the funding, games must launch on Kickstarter no earlier than August 9, 2013, and finish no later than August 10, 2014. The minimum funding goal must be $50,000, and only those projects that successfully reach their goals will be funded. Ouya will match 100 percent of the funds raised, up to $250,000 per project. In addition, Ouya will be doling out a $100,000 "rock star bonus" for the project that raises the most money through Kickstarter.

Ouya has an understandable affinity for Kickstarter. The $100 console began as a project on the service a little over a year ago, with an initial $895,000 funding goal. It quickly topped that mark and went on to attract more than $8.59 million in funding over the course of its campaign. It recently launched to stores in the US, Canada, and UK.

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Latest comments (7)

Khash Firestorm Senior Programmer, MuHa Games3 years ago
"Timed-exclusive" is named "Primary" as far as I understand the terms.

It is great they have funds to boost ouya market but it still looks problematic for many developers. Finger crossed they will hit some good games.
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Adam Campbell Game Production Manager, Azoomee3 years ago
Finally, they're taking the necessary steps, good move.

I'm in favour of this, particularly comparing to buying permanent exclusivity. Good games can still reach multiple platforms but it gives a funding boost to the developer in question and a reason for people to pick up their Ouya to play a great new game there first.
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Neil Young Programmer, Rebellion Developments3 years ago
"Kickstarter will match 100 percent of the funds raised, up to $250,000 per project."

I assume that should be Ouya, not kickstarter?
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Show all comments (7)
Brendan Sinclair Senior Editor, GamesIndustry.biz3 years ago
Indeed. Apologies for the mistake; it's been corrected.
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Edward Buffery Head of LQA (UK), Testronic3 years ago
That's a great incentive! I hope to see some good games coming out of this opportunity, and hopefully the colourful and creative variety that often do well on Kickstarter no less.
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James Berg Games User Researcher, EA Canada3 years ago
Very cool idea. Good on ya Ouya.
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Tim Carter Designer - Writer - Producer 3 years ago

So, as it turns out... It's the SOFTWARE that matters in the end.
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