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Ouya to match Kickstarter funds for timed-exclusives

By Brendan Sinclair

Ouya to match Kickstarter funds for timed-exclusives

Thu 18 Jul 2013 12:00pm GMT / 8:00am EDT / 5:00am PDT

Console maker sets aside $1 million to support crowdfunded games that will arrive on its console first

Ouya wants exclusive software to help its hardware, and it's ponying up the funds to get it. The company today announced the $1 million Free the Games Fund, a promotion that will match developers' Kickstarter crowdfunding, provided their games will be exclusive to Ouya for at least six months after launch.

To qualify for the funding, games must launch on Kickstarter no earlier than August 9, 2013, and finish no later than August 10, 2014. The minimum funding goal must be $50,000, and only those projects that successfully reach their goals will be funded. Ouya will match 100 percent of the funds raised, up to $250,000 per project. In addition, Ouya will be doling out a $100,000 "rock star bonus" for the project that raises the most money through Kickstarter.

Ouya has an understandable affinity for Kickstarter. The $100 console began as a project on the service a little over a year ago, with an initial $895,000 funding goal. It quickly topped that mark and went on to attract more than $8.59 million in funding over the course of its campaign. It recently launched to stores in the US, Canada, and UK.

From Recommendations by Taboola


Khash Firestorm Senior Programmer, MuHa Games

38 37 1.0
"Timed-exclusive" is named "Primary" as far as I understand the terms.

It is great they have funds to boost ouya market but it still looks problematic for many developers. Finger crossed they will hit some good games.

Posted:3 years ago


Adam Campbell Product Executive, Hopster

1,463 1,556 1.1
Finally, they're taking the necessary steps, good move.

I'm in favour of this, particularly comparing to buying permanent exclusivity. Good games can still reach multiple platforms but it gives a funding boost to the developer in question and a reason for people to pick up their Ouya to play a great new game there first.

Posted:3 years ago


Neil Young Programmer, Rebellion Developments

356 485 1.4
"Kickstarter will match 100 percent of the funds raised, up to $250,000 per project."

I assume that should be Ouya, not kickstarter?

Posted:3 years ago


Brendan Sinclair Staff Writer,

51 114 2.2
Indeed. Apologies for the mistake; it's been corrected.

Posted:3 years ago


Edward Buffery Head of LQA (UK), Testronic

151 98 0.6
That's a great incentive! I hope to see some good games coming out of this opportunity, and hopefully the colourful and creative variety that often do well on Kickstarter no less.

Posted:3 years ago


James Berg Games User Researcher, EA Canada

319 428 1.3
Very cool idea. Good on ya Ouya.

Posted:3 years ago


Tim Carter Designer - Writer - Producer

640 370 0.6

So, as it turns out... It's the SOFTWARE that matters in the end.

Posted:3 years ago


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