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Retail

Poor Gears of War, God of War sales in March

Poor Gears of War, God of War sales in March

Tue 16 Apr 2013 7:48am GMT / 3:48am EDT / 12:48am PDT
RetailPublishing

Weak franchise performance fails to boost US market, says Cowen and Company

Sales of two blockbuster titles during March - Microsoft's Gears of War: Judgement and Sony's God of War: Ascension - are likely to disappoint the market, failing to match previous success in their respective franchises.

Cowen & Company today released an investor note estimating sales of Gears of War: Judgement to be around 425,000 units in the US during the month compared to first month sales of over 2 million units for Gears of War 3, released in September 2011.

And sales of God of War: Ascension are estimated at just 360,000 units compared to 1.1 million for God of War 3, released in March 2010.

"We had expected sales trends to improve in March due to a strong core line-up," wrote the company. "Two historically strong franchises appear to have significantly underperformed."

Titles that will have performed much better during the month according to Cowen & Company estimates are Square Enix' Tomb Raider with 696,000 units in 33 days and Take-Two's Bioshock Infinite with 665,000 copies sold in 10 days.

As a result of these sales, the analyst expects NPD to report console and handheld software sales to be down 21 per cent year-on-year and total packaged video game sales to drop by 17 per cent, including a 66 per cent rise in PC game sales due to the release of SimCity and Starcraft II: Heart of the Swarm.

14 Comments

Jade Law Senior concept artist, Reloaded Productions

72 291 4.0
I wasn't even aware judgment was out yet, I actually intended to pick it up but advertising seems to be lacking?

Posted:A year ago

#1

Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster

463 172 0.4
What Jade said. How was this marketed?

Posted:A year ago

#2

Tommy Thompson Lecturer in BSc (Hons) Computer Games Programming., University of Derby

44 28 0.6
Is it perhaps that we have another entry in these franchises too soon? I'm an avid Gears fan, but have not been that enthusiastic about the latest release. Will still pick it up though at some point (when it hits about £10).

Posted:A year ago

#3

Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College

294 27 0.1
Nothing to do with Judgement being effectively rebranded GoW3...

It shouldn't have been a full price title, £25/£30 perhaps or at least shoud have been better supported/marketed as 'Spring' has been a busy time for new releases and the gamer's budget can't stretch as much as they have in the past.

Posted:A year ago

#4

Richard Gardner Artist, Crytek

123 32 0.3
Do any of these numbers account for digital sales? Microsoft and Sony have got a lot better with store sales and enticing customers to go digital. Sony has some fantastic 'Steam' like sales. I believe a few weeks back they offered a Assassins Creed pack for a fairly competitive price?

Digital Distribution has been increasing, but sales have been declining. Is it just a simple case of not having all the data?

Posted:A year ago

#5

Pier Castonguay Programmer

189 106 0.6
I would love to buy these games but they are not available on PC and my PS3 is long gone

Edited 1 times. Last edit by Pier Castonguay on 16th April 2013 2:20pm

Posted:A year ago

#6
Well, crappy multiplayer in Judgment paved the way for crappy sales. I'm not surprised. At all.

Posted:A year ago

#7

Tom Wilhelm Ødegård Dpt. head Gaming, Spaceworld AS

30 1 0.0
I think it may have something to do with that the new Gears does not *feel* like a Gears game. It looks like Gears, but plays like something else. I found it entertaining, but the story mode was sub par.

Have not testet the new God of War yet, but I've heard it's as good as number three.

Posted:A year ago

#8

Tomas Roller Senior Development Manager, 2K Czech

8 19 2.4
Popular Comment
What? Cash cows can get tired?

Posted:A year ago

#9

Rick Lopez Illustrator, Graphic Designer

1,269 942 0.7
Doesnt suprise me, they want to juice these IP's till their is nothing left. Sometimes its best to give them a break and when a new entry arrives it will feel fresh and have something new to offer.

Posted:A year ago

#10

Paul Jace Merchandiser

942 1,428 1.5
Both of these franchises need a rest until the next gen. The only way they would have gotten better numbers(if these actually turn out to be true) is if they launched with lower price points such as $39.99 or even $49.99.

Posted:A year ago

#11

Andreia Quinta Creative & People Photographer, Studio52 London

226 593 2.6
Well it's not much of a surprise. Both titles are (over-)milked franchises by now, expectancies didn't match what was actually released, and then you had two giants released in the same time frame, Tomb Raider and Bioshock 3, two AAA giants that offered fresh perspectives on both franchises - a revamped Lara and a Flying dystopian city. It was a no brainer for the smart-gamer...

Posted:A year ago

#12

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