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Google ditching Nvidia for next Nexus 7 - report

Google ditching Nvidia for next Nexus 7 - report

Fri 05 Apr 2013 1:19am GMT / 9:19pm EDT / 6:19pm PDT
MobileHardware

Qualcomm may provide the innards of the next Nexus tablet

According to a report by Reuters, Google is planning an updated Nexus 7 tablet, but the company will be switching to a Qualcomm processor instead of using Nvidia's new Tegra 4. Reuters' sources say the new tablet will debut in July, featuring a higher-resolution screen and thinner bezel. Reportedly, the decision to switch came down to the power requirements of Nvidia's processors.

Sources further said that Google could lower the price of the entry-level Nexus 7 to $149, increasing the pricing gap versus Apple's iPad Mini. Asustek will remain the manufacturer of Google's 7-inch tablet.

Qualcomm and Nvidia have been fighting in the mobile market, but Qualcomm has retained a solid lead in smartphones due to Nvidia's previous lack of an LTE modem for its Tegra processors. The company announced an LTE soft modem earlier this year. The Tegra 3 gained prominence in tablets form factors, but Qualcomm's possible Nexus win could turn the tide.

3 Comments

Adam Campbell Associate Producer, Miniclip Ltd

1,178 967 0.8
Despite wonderful marketing I think NVIDIA have a bit of catching up to do with their technology.

There are rivals with chips that are potentially smaller, cooler and more flexible. Compare this to the desktop, they only have one real rival and seem to put a lot more work into revolutionising those chips.

As the focus shifts to a far bigger growth area, it will be interesting to see where the architecture goes, as early as the next year or two.

Posted:A year ago

#1
Doesn't help that Nvidia is a bit cocky about things either. They seem to presume their brand name and research in other areas will take them farther than it does.

I've also heard of a lot of compatibility issues with the Nvidia drivers and Android as well.

Edited 1 times. Last edit by Ajané Celestin-Greer on 8th April 2013 4:48pm

Posted:A year ago

#2

Craig Page Programmer

384 220 0.6
What? $149 for a Nexus 7? That's crazy! For that price I'd have to get one, even if all I ever used it for was a picture frame.

Posted:A year ago

#3

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