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DeNA joins ESA

DeNA joins ESA

Wed 23 Jan 2013 6:57pm GMT / 1:57pm EST / 10:57am PST

Social and mobile outfit continues global push, joins US gaming trade group

The Entertainment Software Association welcomed another member today, as it announced the addition of DeNA to its ranks. The social and mobile gaming outfit brings the trade group's membership to 36 companies.

Joining the ESA is just the latest step DeNA has taken to increase its presence globally. Last year the company acquired San Francisco-based Ngmoco for $403 million. It then turned around and signed a series of deals with developers around the world, including China, New Zealand, Finland, France, Brazil, Canada and the US.

"It's very important for us to be part of an association that is dedicated to protecting the policy and business interests of the gaming industry in the US," DeNA CEO Isao Moriyasu said in a statement. "ESA provides valuable counsel and support as we expand our social game offerings and undertake new ventures to grow our business and our customer base in the West."

DeNA's primary rival in the social and mobile space,Gree, joined the ESA last August alongside NetDragon and Mad Catz.


Bruce Everiss Marketing Consultant

1,692 594 0.4
"Delight and Impact the World"

Annual revenue of $1.8 billion for the FY ending in 2012 (and climbing fast, in the Q to September it was $627 million) make this one of the world's big game publishers.

Shows that there is real money in mobile gaming.

Posted:A year ago


Bruce Everiss Marketing Consultant

1,692 594 0.4

DeNA has close to 80 games available in Western markets and, though it is focused on creating dedicated content for the US, Europe and elsewhere, hit Japanese titles like Rage of Bahamut have done well overseas. The card game sat on the top grossing spot on Google Play for more than five months straight and it has been among the top ten grossing charts on the App Store since July.

Posted:A year ago


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