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Left 4 Dead series sales top 12 million

Valve credits success of zombie shooter series to "letting people play the game"

The Left 4 Dead franchise has now sold more than 12 million copies, according to Valve's Chet Faliszek. The developer noted the sales figure in a VG247 interview, in response to a question about the company's method for building buzz around its games.

"Telling people a game is great will sell one extra copy," Faliszek said. "Letting people play the game--Left 4 Dead is a good example--is much better. All of our pre-release stuff is designed to just let people play it. We just let the game speak for itself because the Internet has made this thing where, you can't pull the wool over people's eyes any more. They're going to know you're hyping. But when a game does really well at pre-release, they're going to know that you're not just talking a bunch of PR crap. I mean, the Left 4 Dead series has now sold over 12 million copies."

Left 4 Dead debuted in 2008 on the Xbox 360 and PC. It was followed the next year on the same platforms by Left 4 Dead 2, which has proven as resistant to rigor mortis as the zombies it features. Valve has continued working on the game in the years since launch, releasing the Cold Stream downloadable content pack in July for the PC and August for the Xbox 360. In addition, last month Valve announced that it would be adding support for the community-created Steam Workshop into Left 4 Dead 2.

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Latest comments (8)

James Wells Gaming Contributor - digboston.com 4 years ago
I've continued to be impressed at the continued support L4D2 has received, now going 3 years strong. That kind of life support, especially on consoles, is all but unheard of... especially with the FPS. If Activision were still releasing new map packs for Call of Duty: MW2, perhaps I'd have made the prestige rankings (but in all honesty, probably not).
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Ian Brown IT Developer / IT Infrastructure 4 years ago
Excellent news, but I wonder how many of these sale are on the PC? I'd have a guess at the majority since Steams aggressive sales have gotten me and a group of my friends to buy both games in the series. I don't think i paid more than 30 for both of the games in total yet have had hours upon hours of game play out of them. Even managing to get my friends to buy a digital game for the first time due to the ridiculously low prices Valve were doing on specials. Free DLC content for both games too (shame it couldn't be said for the Xbox versions) increased their life span.

*Spelling checks :P*

Edited 2 times. Last edit by Ian Brown on 2nd October 2012 6:05pm

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Armin Seuchter Studying Business Management, University of Surrey4 years ago
And now the series is coming to Linux. Good going, Valve. Allowing a series with such a great following to be played on operating systems that aren't Windows is remarkable.
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Show all comments (8)
Tim Carter Designer - Writer - Producer 4 years ago
Good going community level designers and mod-makers (L4D was originally made by a mod team). All those self-funded folks making content for Valve games.

Edited 1 times. Last edit by Tim Carter on 2nd October 2012 9:18pm

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Marty Howe Director, Figurehead Studios4 years ago
I wish Valve would make Half Life 3 (maybe they're doing it behind the scenes)
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Greg Wilcox Creator, Destroy All Fanboys! 4 years ago
I'd actually be more impressed it Valve was "letting people play the game" on the PS3 and Vita. Cross platform, at that. Where's the love, huh? Guaranteed million-seller there, I say.
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Al Rhodes Web producer/designer 4 years ago
I'm with Greg. I love the L4D games, such a high quality game compared to what the first trailers suggested, but where's the PS3 version?
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Peter Dwyer Games Designer/Developer 4 years ago
About time for L4D 3 don't you think.
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