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Jagex experiments with microtransactions

Jagex experiments with microtransactions

Tue 03 Apr 2012 8:53am GMT / 4:53am EDT / 1:53am PDT
Online

Runescape players can now buy extra turns for Squeal of Fortune

Jagex Games Studio

Jagex Games Studio has developed and self-published over 40 online titles, including the Guinness World...

jagex.com

UK developer Jagex has added microtransactions to its popular MMO Runescape for the first time, via the Squeal Of Fortune mini-game.

Players can earn spins for the Squeal Of Fortune mini-game from in-game activities, but now they can also buy extra turns. The mini-game offers coins, items and XP as prizes.

It's an interesting move from the developer, until now the MMO has been free-to-play with a richer, ad free version for subscribers.

The game's official FAQ explained the reasons for the new system.

"Although earning and winning spins are great new ways to spend more time punching Yelps in the chops, that's not enough for the impatient among us!"

It also addressed fears that the change would not affect the overall balance of the game.

"We've done our maths and are confident that the Squeal of Fortune has minimal impact on the Runescape economy," Jagex explained.

"To make sure the economy remains balanced, spins are not tradable or bankable."

2 Comments

Bruce Everiss Marketing Consultant

1,692 594 0.4
Runescape is an amazing game, physically huge with an immense user base.
However the monetisation is very conservative indeed. Yes it brings in a fortune, but this is because of sheer scale.
It would not be difficult to apply business models that double or triple income without annoying the user base. In fact done well it should add player value.

Let's face it, if Zynga were running this they would ramp up the income 50 fold!

Posted:2 years ago

#1

Adam Campbell Associate Producer, Miniclip Ltd

1,179 967 0.8
Good and expected move, just a little sad we won't really be seeing this model in new IP i.e. Stellar Dawn...

Edited 1 times. Last edit by Adam Campbell on 4th April 2012 7:46pm

Posted:2 years ago

#2

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