New crowdfunding start up Gambitious aims to bring the equity based funding model to games when it launches in March.
"When developers register their project at Gambitious, they are in full control," said MD Paul Hanraets. "
"They indicate how much capital is required to fund their project and determine how much equity they offer in return. Then it's up to them to market their title and convince the investors who visit the platform. Again, anyone can invest; from as little as €20 for each investment unit, to as much as €2,500,000".
Based in the Symbid crowdfunding model, and Hanraets revealed the company has already signed a whitelabel partner and is working with a number of unnamed developers.
"For indie developers it was deemed almost impossible to raise capital for new or existing game projects," continued Hanraets.
"The traditional publishers have seen their role dramatically change, and have grown hesitant if not reluctant in investing in new game franchises. Unfortunately there are few alternatives to this traditional funding model. There is a strong need for new and innovative structures to back indie game projects financially; now more than ever."
Crowdfunding is a hot topic among developers and gamers alike at the moment, hitting the spotlight after Double Fine Productions set up a Kickstarter fund for a new point and click adventure, and made $1 million in a single day. The fund is currently at $1,743,003 with 50,322 backers and 28 days to go.