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Ryan: Sony has "unfinished business on PS3"

SCEE's president and CEO talks console strategy

Jim Ryan, president and CEO of Sony Computer Entertainment Europe, has argued while media focus might be turning the the unannounced next generation of consoles, Sony is still commited to the PS3.

"There's still a lot of unfinished business on PS3," he told Eurogamer in an exclusive interview.

"If you look at PlayStation 2, now in excess of 150m units installed globally, a huge majority of that was done at price points of 120 or lower. [With PS3] we've only just hit 199 in the UK, so clearly there's a considerable untapped part of the market there."

At the launch of the current generation Microsoft had a considerable head start, launching the Xbox 360 in November 2005, a full year before the PlayStation 3. Ryan said Sony are to avoid making that mistake again.

"I think we would consider it undesirable to be significantly later than the competition."

Eariler this week Sony announced the EU launch line up for its new handheld, the PlayStation Vita.

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Latest comments (4)

Terence Gage Freelance writer 5 years ago
Provided Sony continue to support the PS3 like they did the PS2, I'd imagine it has at least a good two or three years left yet. Although I appreciate they don't want the next Xbox to hit the market a year before the next PlayStation, I've not even had my PS3 for three years yet, so would like a good innings with it before Sony leave it behind for the successor.
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Karna V Krishnan Producer, Reliance Games5 years ago
Hate to bring the QA hat out but, last sentence - "Eariler" should be "Earlier". And with regard to the whole X360 vs the Late PS3 launch, i'm eagerly waiting to see how the 'Nextbox' rumours lead to equal competition from Sony!
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Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College5 years ago
I wonder how much unfinished business on PS3 there will be when Microsoft announce their new console at E3!
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James Prendergast Research Chemist 5 years ago
To be honest, *in my opinion* the lateness of the PS3 launch had nothing to do with their position (or lack of) during this generation of consoles. Three things dominated the PS3 at or near launch:

1) Price (consumers would not drop that much money on a new system)
2) Difficulty of programming (games honestly didn't look as good on PS3 as 360/PC - whether that was frame rate or colour/brightness and shadows)
3) Blu Ray diode supply (leading to lack of a worldwide launch)

The sad thing about (3) is that there were literally tonnes of units sitting on US shelves not being sold when they could (and perhaps should) have been diverted to the EU instead.
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