Ryan: Sony has "unfinished business on PS3"
SCEE's president and CEO talks console strategy
Sony Computer Entertainment
Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...
Jim Ryan, president and CEO of Sony Computer Entertainment Europe, has argued while media focus might be turning the the unannounced next generation of consoles, Sony is still commited to the PS3.
"There's still a lot of unfinished business on PS3," he told Eurogamer in an exclusive interview.
"If you look at PlayStation 2, now in excess of 150m units installed globally, a huge majority of that was done at price points of £120 or lower. [With PS3] we've only just hit £199 in the UK, so clearly there's a considerable untapped part of the market there."
At the launch of the current generation Microsoft had a considerable head start, launching the Xbox 360 in November 2005, a full year before the PlayStation 3. Ryan said Sony are to avoid making that mistake again.
"I think we would consider it undesirable to be significantly later than the competition."
Eariler this week Sony announced the EU launch line up for its new handheld, the PlayStation Vita.
Provided Sony continue to support the PS3 like they did the PS2, I'd imagine it has at least a good two or three years left yet. Although I appreciate they don't want the next Xbox to hit the market a year before the next PlayStation, I've not even had my PS3 for three years yet, so would like a good innings with it before Sony leave it behind for the successor.
Posted:A year ago