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Android increases US market share to 52 per cent

By Matthew Handrahan

Tue 23 Aug 2011 7:43am GMT / 3:43am EDT / 12:43am PDT

NPD data indicates growing lead over Apple iOS, Blackberry market share tumbles

The NPD Group has published research showing that Android continues to lead the mobile OS market in America.

The data indicates that Android phones represented 52 per cent of units sold in the second quarter of 2011. This shows significant growth over the 36 per cent first quarter market share indicated in a report by Gartner in May.

Apple's iOS grew marginally to 29 per cent, while Blackberry tumbled to 11 per cent, and Windows Phone 7, Windows Mobile and webOS remained stagnant with 5 per cent each.

Ross Rubin, NPD's executive director of industry analysis, claims that Google's recent $12.5 billion acquisition of Motorola has "shifted the balance of power" in the patent battle currently playing out in the mobile OS market.

"Android's momentum has made for a large pie that is attractive to Motorola's Android rivals, even if they must compete with their operating system developer," he said.

"Much as it did in the feature phone market in the RAZR era, Motorola is experiencing increased competition from Samsung and LG in the smartphone market. Closer ties to the heart of Android can help inspire new paths to differentiation."

The report also suggests the burgeoning pre-paid smartphone market as a possible area for Android to grow even further.

"This was once a key segment for Motorola that the company has an opportunity to reclaim as prepaid carriers build their smartphone portfolios," Rubin said.

From Recommendations by Taboola


Your move Apple (iPhone5?), and Microsoft (Nokia developed phone releases?)...

Can BlackBerry keep their heads above the rising waves?

Posted:5 years ago


Andrew Goodchild Studying development, Train2Game

1,292 456 0.4
Interesting. Whilst marketshare for Microsoft has stayed stagnant, which isn't really good news beyond the fact the market has grown, if you add the percentages for WP7 and Windows mobile together, they are now roughly equal with Blackberry.

Posted:5 years ago


Lawrence Makin Audio

41 11 0.3
Huzzah! About time too :-)

Posted:5 years ago


Kessia Thomas Studying 3D Computer Animation, University of the West of Scotland

16 1 0.1
I have to say, Android 4tw love my HTC Desire S on Gingerbred. Now if they would just release Honeycomb for smartphones....

Posted:5 years ago


Neil Hall Senior Lecturer in Games Animation, Teesside University

22 16 0.7
Android seems to be missing out on a load of audio software that has really taken off on iOS. The iPhone/Pad has some cracking software for it and has seriously made me think of jumping ship. I believe Android has high latency which is why audio software has been avoided.

Posted:5 years ago


Thiago Attianesi Creative Director, Fan Studios

59 2 0.0
Gogo Android o/

Posted:5 years ago

@Neil: No, I guess the software just hasn't been attempted yet (I still see a gulf between the quality of Android & iPhone software). There is a special API in Android designed just for things like sound mixers - for people that want to write them themselves (NDK, the native SDK) - sort of like writing your own 'C' compiled extensions for Java.

Posted:5 years ago


Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster

490 219 0.4

it has kicked off, and even though there is good support for audio API's there is poor support for MIDI streaming, and Android have managed to obstruct the loweer level Linux interfaces for it.

I am no programmer (i make music for a living), but I bought 3 android music apps and two have them have seen no updates for the last 2 years while they wait for Google to do something about this. Pretty much the worst thing about Android at the moment.

On the bright side, they have some pretty good apps for using your phone as a MIDI controller.

Posted:5 years ago


Murray Lorden Game Designer & Developer, MUZBOZ

213 77 0.4
If I just try to record a VOICE MEMO on my Android HTC Desire HD, the quality is truly abominable. Terrible. The (only?) disappointing thing about my phone.

iPhone audio recording quality is phenomenal! You can record ideas on guitar, for example, that sound amazing!

This is not really Android's fault, perhaps, but more HTC's fault, with a really poor quality mic / speaker setup, or something???

Next time I buy a phone, it could well be Android, but it will only be from a manufacturer with a high quality audio recording facility included.

HTC Desire HD is a real let down for musicians wanting a quick way to record little ideas. Just for voice memos, it sounds terrible, even.

Posted:5 years ago


Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College

295 28 0.1
I invested in Andriod for 3 years in its infancy and I haven't seen anything major to make me want to go back and abandon my iOS.

I have built up a substantial library of apps since then and unless something new comes along that blows everything else out of the water...Ill be sticking to my iPhone 4.

Posted:4 years ago


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