Sections

Study predicts ten-fold rise in yearly mobile game ad-spend

Juniper Research foresees massive lift to $894 million in five years

A new study has predicted a ten-fold rise in mobile game advertising spend over the next five years as free download titles flood app stores.

The authors of the Juniper Research study believe that a proliferation of titles which are funded by their ad revenues rather than from purchase price will see the yearly mobile ad spend rise from the current figure of $87 million (55.95m) to $893 million (574m) by 2015.

"Angry Birds has been a huge hit over the last year on the iPhone since its launch; but arguably its relative impact, in terms of downloads, has been bigger on Getjar and, more recently, on Android Market, as a result of offering the game free with ads," said report author Daniel Ashdown.

"Users get a great game for free, but advertisers get significant product/brand exposure; the same is true of mobile games as marketing tools."

However, despite the increase, the report still predicts that end-user revenue will provide the lion's share of profits for companies on app stores across all platforms. In 2015, the report says, download and in-game purchase revenues will still amount to ten times the retail value of ad-spend.

Related stories

Sony: Planet of the Apes and PlayLink will help us reach non-gamers

Platform holder expects recognisable IP to play a big role in selling PlayStations to the masses

By James Batchelor

Facebook Instant Games trialling monetisation options for developers

In-app purchases and ads coming to a select set of games

By Haydn Taylor

Latest comments (1)

gi biz ;,pgc.eu 6 years ago
I personally bought Angry Birds, as well as other titles, but I never allow a phone game to access the internet. If they ask for the connection, to me it's crappy adware and I get the uninstalled in half a second. I know of people doing exactly the opposite tho.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.