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4OD and ITV Player confirmed for PS3

Console to add UK on-demand TV services this week

Channel 4 and ITV on-demand support has been confirmed for PlayStation 3, with the TV streaming services due to launch this week.

Sony's console has for some time supported the BBC iPlayer, with a limited version of 40D previously accessible via YouTube.

"It is about changing people's attitudes to the PS3 as a platform to view it as a much broader entertainment device," PlayStation UK marketing director Alan Duncan told The Guardian.

"There is a compelling story to tell about the PS3 that goes far beyond gaming."

He predicted a traffic jump of around 10 per cent for ITV and Channel 4 as a result, claiming that 80 per cent of the UK's four million PlayStation 3s were online.

Channel 4 director of commercial business development Sarah Rose revealed that Microsoft was "not coming to our door" to pursue an Xbox version, while the network was unlikely to work with Nintendo due to restrictions on advertising on the Wii.

ITV.com managing director Robin Pembroke described the arrival of the network's programming on PS3 was an "acceleration of our distribution strategy," following an extended period in which ITV was reluctant to provide its content to other firms.

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Latest comments (4)

Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College5 years ago
Nice coup!

Will surely encourage online activity too
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Ben Furneaux Designer, Turbulenz Limited5 years ago
This is a huge value add, great to see it coming in time for Christmas.
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Craig Barton Studying Business and Marketing, University of Hull5 years ago
Good new apps for the PS3 but the ITV player lacks programmes as it is only a BETA, needs updating soon if I am to use it!!
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Alex Loffstadt Community Manager, Outso Ltd5 years ago
With Craig on this one.
BBC iPlayer is a great little option on PS3 and Wii (though there are issues with the menus not always being bang up to date)

Having used 4oD, Demand 5 and ITVplayer on my PC regularly the fact that the selection of shows is so limited detracts from the release. Okay it's a Beta, but will we be seeing more in the future?
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