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Retail

Reach generates $200 million in day-one sales

Thu 16 Sep 2010 3:26am GMT / 11:26pm EDT / 8:26pm PDT
RetailPublishing

UPDATE: 300k units sales in UK alone in first 24 hours on sale

Microsoft has revealed that Halo: Reach generated $200 million in day-one sales.

The game, which was released earlier this week, earned more money than "any entertainment launch in 2010," according to Microsoft's Phil Spencer, speaking today at the company's keynote speech during the Tokyo Game Show.

The game has also surpassed the all-time record for simultaneous players on Xbox Live.

The critically acclaimed game has a Metacritic score of 92% and is expected to top charts at the end of the week. It is the last game in the series to be developed by independent studio Bungie.

However, there has been some controversy, with users of the 4GB Xbox 360 S unable to play certain multiplayer features, a problem that Microsoft said it is currently addressing.

Spencer also said that the Xbox 360 console was the best-selling home hardware in Europe and has enjoyed three consecutive months of growth in the US.

A live text of Microsoft's keynote speech at TGS can be read on our sister site, Eurogamer.net.

UPDATE: Meanwhile UKIE has revealed that the game sold an estimated 300,000 units in the first 24 hours on sale, already putting it at number ten in the best ever weekly sales chart for an individual title in the UK - leading the organisation to predict a boom this Christmas for the industry.

"This is excellent news for the videogames and interactive entertainment industry, demonstrating how games sales continue to increase despite difficult economic circumstances," said Michael Rawlinson, director general of UKIE.

"With one in every three people classifying themselves as gamers, and with over half of UK households containing at least one videogames console, the UK videogames market is in great shape for the future."

Before Halo: Reach the franchise had sold around 3.7 million units in the UK, for a total nation-wide revenue figure of just under £110 million.

9 Comments

Tomas Lidström Lighting Artist, Rebellion

16 0 0.0
Im not suprised. When i went to pick up my copy there were about 20 people infront of me and pretty much everyone walked away with a copy of Reach. :)
Nice to see bungie going out on a high note with halo.

Posted:4 years ago

#1

Terence Gage Freelance writer

1,289 126 0.1
I'm not surprised to see it do well - review scores have been glowingly positive, with the only real criticism being that it's more of the same (which, with some games, is hardly an issue).

Out of interest, does anyone recall what Halo 3 made on its first day of release? I seem to recall it being a little more than this. It will also be interesting to see how Black Ops fares comparatively, in less than 2 months' time.

Posted:4 years ago

#2

David Stenow

22 0 0.0
That is what, 3.5m units worldwide in a day? Very impressive for a single-platform release.

Halo 3 made about 10% less than Reach if I recall correctly, so it's not that far ahead, but still.

Edit: Actually, according to <a href=http://au.gamespot.com/xbox360/action/halo3/news.html?sid=6179914>this GameSpot article</a> it was 170m first day in US alone. That can't be right, I'm sure it must be worldwide.

Edited 1 times. Last edit by David Stenow on 16th September 2010 4:50pm

Posted:4 years ago

#3

Alan Botvinick Producer

9 0 0.0
According to vgchartz pre-order sales chart Reach sold a total of about 2 million (1,992,079) through the week ending Sept 11. The chart is not worldwide just the US.

Edited 1 times. Last edit by Alan Botvinick on 17th September 2010 12:52am

Posted:4 years ago

#4
This doesn't surprise me, MS has an amazing marketing staff. Add to that that this will be Bungie's "last Halo game," the really beautiful looking advertisements they have for the game, and the buzz for the new features as well...you will see some amazing sells figures here. This game will probably just crush everything else with MS behind it.

Posted:4 years ago

#5

Simon Arnet

54 3 0.1
I'm just drooling waiting to see what it does in the first week, the numbers are probably going to be staggering.

Posted:4 years ago

#6

Aidan Fitzpatrick Artist

48 2 0.0
well deserved.
awesome game and a great achievement by the team :)

Posted:4 years ago

#7

Tim Wright Managing Director, Tantrumedia Limited

29 0 0.0
"...leading the organisation to predict a boom this Christmas for the industry."

I'd love this to be true, but I'm having difficulty following the logic. Halo Reach has sold well in September, and will possibly feature in some Christmas stockings as a later/hidden purchase, but how does this ensure a boom at Christmas?

"...demonstrating how games sales continue to increase despite difficult economic circumstances."

Again, nothing wrong with feel-good talk, it warms us all up as we approach winter! However, 'Reach' has been anticipated for months and is uniquely placed to generate an extraordinary level of hype and sell through. Figures year on year are quite poor as reported in MCV last week, so I'm not sure this correlates with the facts.

Aside from all this, great game and great team - a definite purchase! ;O)

Edited 1 times. Last edit by Tim Wright on 17th September 2010 9:01am

Posted:4 years ago

#8

David Stenow

22 0 0.0
If a multiplayer install base reaches a critical mass it will keep selling really good for quite a while. Christmas is in 3 months, and 3 months after MW2 was released it could still sell around 200k units each week. Now if the unthinkable happens and Halo: Reach actually beats CoD: Black Ops on the X360 market, I think we could see up to 2 million units of Reach sold in December.

Hypothetically speaking, of course.

Posted:4 years ago

#9

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