Academy
The five deadly traps of user acquisition
Phoenix Games' Justin Stolzenberg offers a survival guide for any studios struggling to improve the profitability of their mobile game
User acquisition
Academy
Don't do that: What to avoid when soft launching a game
AppQuantum's Sergey Ryabtsev and Alina Zlotnik reflect on the mistakes made on a cancelled project and share advice on soft launching in the mobile free-to-play space