Double Fusion
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In-game ads firm Double Fusion acquires NeoEdge
Advertising platform adds social and casual to core mix
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Double Fusion raises additional financing from JVP
In-game advertising firm also names Alex Sood as new CEO
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Double Fusion names new European VP of advertising sales
Noam Korin, four year veteran of the company, will be oversee the sales team driving revenue in the region
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Monika Madrid to oversee business development at in-game advertising company
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Double Fusion promotes Friedman to senior advertising VP
Former EA online ad sales exec replaces Julie Shumaker
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Double Fusion creates dedicated casual and core sales team
In-game ads firm also ties up Portuguese partnership
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Double Fusion to provide in-game ads for PS3
Ads firm to partner with SCEA and SCEE on future titles
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Habbo partners with Double Fusion
In-game advertising firm Double Fusion has become the exclusive sales agency for virtual world Habbo.com
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NCsoft partners with Double Fusion
Double Fusion will be providing in-game advertising for NCsoft's City of Heroes MMO
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Double Fusion partners for Nordic push
karnig4media to help in-game ads firm penetrate 1 billion euro market
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Gearbox and Double Fusion partner for advertising
Double Fusion and Gearbox Software have partnered to provide dynamic advertising and integrated sponsorship opportunities
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Double Fusion responds to Stringer, Kotick comments
Double Fusion CEO Jonathan Epstein has told <i>GamesIndustry.biz</i> that he broadly agrees with most of the comments made by Sir Howard Stringer and Robert Kotick about in-game advertising in Davos last week.
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Two new partnerships for Double Fusion
Double Fusion has entered into in-game advertising partnerships with Kuma Games and Aeria Games for their free-to-play titles
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Double Fusion's Runtime working on console games
Double Fusion has told <i>GamesIndustry.biz</i> that Runtime — the technology that allows adverts to be placed in completed games — is working on home consoles.
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Double Fusion launches runtime
Texas-based in-game advertising solutions provider Double Fusion has released a new platform for campaigns, called fusion.runtime, which will allow advertisers more flexibility in the way that they plan campaigns.