Double Fusion

Advertising platform adds social and casual to core mix

In-game advertising firm also names Alex Sood as new CEO

Noam Korin, four year veteran of the company, will be oversee the sales team driving revenue in the region

Monika Madrid to oversee business development at in-game advertising company

Former EA online ad sales exec replaces Julie Shumaker

In-game ads firm also ties up Portuguese partnership

Ads firm to partner with SCEA and SCEE on future titles

In-game advertising firm Double Fusion has become the exclusive sales agency for virtual world Habbo.com

Double Fusion will be providing in-game advertising for NCsoft's City of Heroes MMO

karnig4media to help in-game ads firm penetrate 1 billion euro market

Double Fusion and Gearbox Software have partnered to provide dynamic advertising and integrated sponsorship opportunities

Double Fusion CEO Jonathan Epstein has told <i>GamesIndustry.biz</i> that he broadly agrees with most of the comments made by Sir Howard Stringer and Robert Kotick about in-game advertising in Davos last week.

Double Fusion has entered into in-game advertising partnerships with Kuma Games and Aeria Games for their free-to-play titles

Double Fusion has told <i>GamesIndustry.biz</i> that Runtime — the technology that allows adverts to be placed in completed games — is working on home consoles.

Texas-based in-game advertising solutions provider Double Fusion has released a new platform for campaigns, called fusion.runtime, which will allow advertisers more flexibility in the way that they plan campaigns.