Double Fusion

In-game ads firm Double Fusion acquires NeoEdge

Advertising platform adds social and casual to core mix

Matt Martin

Double Fusion raises additional financing from JVP

In-game advertising firm also names Alex Sood as new CEO

Kath Brice

Double Fusion names new European VP of advertising sales

Noam Korin, four year veteran of the company, will be oversee the sales team driving revenue in the region

James Lee

Double Fusion names new VP

Monika Madrid to oversee business development at in-game advertising company

Phil Elliott

Double Fusion promotes Friedman to senior advertising VP

Former EA online ad sales exec replaces Julie Shumaker

Phil Elliott

Double Fusion creates dedicated casual and core sales team

In-game ads firm also ties up Portuguese partnership

Matt Martin

Double Fusion to provide in-game ads for PS3

Ads firm to partner with SCEA and SCEE on future titles

Matt Martin

Habbo partners with Double Fusion

In-game advertising firm Double Fusion has become the exclusive sales agency for virtual world Habbo.com

Mark Androvich

NCsoft partners with Double Fusion

Double Fusion will be providing in-game advertising for NCsoft's City of Heroes MMO

Mark Androvich

Double Fusion partners for Nordic push

karnig4media to help in-game ads firm penetrate 1 billion euro market

Matt Martin

Gearbox and Double Fusion partner for advertising

Double Fusion and Gearbox Software have partnered to provide dynamic advertising and integrated sponsorship opportunities

Mark Androvich

Double Fusion responds to Stringer, Kotick comments

Double Fusion CEO Jonathan Epstein has told <i>GamesIndustry.biz</i> that he broadly agrees with most of the comments made by Sir Howard Stringer and Robert Kotick about in-game advertising in Davos last week.

Phil Elliott

Two new partnerships for Double Fusion

Double Fusion has entered into in-game advertising partnerships with Kuma Games and Aeria Games for their free-to-play titles

Mark Androvich

Double Fusion's Runtime working on console games

Double Fusion has told <i>GamesIndustry.biz</i> that Runtime — the technology that allows adverts to be placed in completed games — is working on home consoles.

Matt Martin

Double Fusion launches runtime

Texas-based in-game advertising solutions provider Double Fusion has released a new platform for campaigns, called fusion.runtime, which will allow advertisers more flexibility in the way that they plan campaigns.

Phil Elliott