Seth Gerson is the CEO and co-founder of AltEgo. He has previously co-founded YaYa, pioneering the advergaming category, and held roles at SEGA, Activision and Universal Studios. He blogs at ibelieveingame.com.
Games Industry Perspectives: The World of Biz Dev
Dave Anderson, former Activision biz dev vet, talks about business deals, the rise of social/mobile and more
11 years ago