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Rob Fahey (Page 2)

You shall not (Game) Pass | Opinion
Opinion

You shall not (Game) Pass | Opinion

Microsoft's CFO reiterates a vision for Game Pass on rival consoles – but the obstacles make it a near-impossibility, and go far deeper than questions of revenue sharing
Steam stumbles on regional pricing | Opinion
Opinion

Steam stumbles on regional pricing | Opinion

Valve's new policy of using USD denominations in countries with unstable currencies will hurt consumers there – but the real target is region-spoofing consumers elsewhere
Embracing disaster | Opinion
Opinion

Embracing disaster | Opinion

In the absence of the low-interest economic climate that created it, the recklessness and unsustainability of Embracer Group’s aggressive acquisition strategy is laid bare
Microsoft joins the publishing top table | Opinion
Opinion

Microsoft joins the publishing top table | Opinion

By adding Activision Blizzard to its existing studios, Microsoft has created a publishing behemoth – and in its financials this week, it was keen to underscore the commitment this represents to gaming
What did Microsoft want from Starfield? | Opinion
Opinion

What did Microsoft want from Starfield? | Opinion

Bethesda's latest is a bona fide hit, topping US sales charts – but for Microsoft's plan to use exclusives to drive Game Pass subscriptions, that success is a double-edged sword
Xbox at the crossroads | Opinion
Opinion

Xbox at the crossroads | Opinion

Microsoft’s new ABK deal would set the company on a very specific path – can it also focus on the first-party pipeline Starfield is meant to exemplify?
In defence of the cosmetic whales | Opinion
Opinion

In defence of the cosmetic whales | Opinion

Expensive in-game cosmetic items are a contentious issue that many developers tiptoe around – but this is the most balanced and palatable option for a modern business model