Archive - Steve Peterson
West Coast Editor
Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.
A year ago The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle
Opinion A year ago What's in it for Mattrick, and what does it mean for Zynga?
A year ago Android-powered console to battle expected Apple TV-based game console
A year ago Kabam plans to hire an additional 200 employees this year
A year ago EVP Andrew Wilson intends to "re-establish Origin as a service to gamers, not as a means to drive transactions"
A year ago Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important
A year ago While it's not as bad as retail sales, consumers are still cautious
A year ago Stock climbs in after-hours trading; Gamefly, Redbox weigh in
A year ago Guillemot says Ubi has made no policy yet on used games for Xbox One; he also sees next-gen dev costs rising quickly two years from now
A year ago Following the earnings call, we analyze the year ahead for GameStop as controversy over Xbox One and used games heats up
A year ago The successful Kickstarter-backed game's mobile versions will be distributed worldwide; Molyneux also tells us he fears consoles are "becoming a hobby"
A year ago "Effectively, Nintendo needs to relaunch the Wii U and make sure the audience understands what it is"
A year ago [Updated] Sources say around 30 staff laid off
A year ago Activision's super confident in its console-centric approach, so why are the execs warning of dangers ahead? We analyze the company's position
A year ago [UPDATED] EA stock jumps over 14% on forecast. We examine EA's strategy for the next year as it looks to ramp up efforts for the next-gen consoles
A year ago The veteran designer believes the industry is far from realizing games' potential; he also says EA's Sim City server problems were "inexcusable"
A year ago What are the search giant's plans for the game industry?
A year ago We talk to one of the leading makers of game items about how they're made, the impact on sales, and why fans get crazy about game swag
A year ago Zuckerberg says Zynga's growth hasn't been as awesome as everyone had hoped
A year ago Shifting mobile game market to hit $9 billion in 2016, says Juniper; tablets helping to drive in-app purchases
A year ago The V for Vendetta director says there has to be a "master of the ship" on a game at some point so that designers don't get bogged down in minutiae
A year ago Riot is taking a very scientific and psychological approach to player behavior, and it's only helping to increase League of Legends' popularity
A year ago Analytics firm now supplying data for Amazon as it expands to nearly 200 countries
A year ago Profitable, but smaller, Zynga is aiming to turn its business around with new games, midcore, mobile, and real-money gaming
A year ago The head of InXile talks about the big advantages of crowdfunding, eliminating gatekeepers, cooperating with Obsidian and more