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Steve Peterson, Contributor/[a]list daily senior editor

Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.

Recent articles by Steve Peterson

Ouya: Marketing, PR execs sound off on controversial ad

Insiders discuss whether the situation is all that bad, and what Ouya should do next

By Steve Peterson

The audience is the key challenge for the game industry, not technology

Game customers are “drinking from the firehose”; how do you stand out from the noise?

By Steve Peterson

Rift sales up, player counts "way up" with switch to free-to-play

Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing

By Steve Peterson

Three more senior execs leave Zynga

Don Mattrick tightens up management ranks at Zynga

By Steve Peterson

Fargo's goal: Make an "unbelievable" game without a publisher

InXile's CEO talks about crowdfunded development and Microsoft's complete change in approach to indies

By Steve Peterson

End times for walled gardens

Consoles are starting to allow cross-platform gaming, and it will change the market forever

By Steve Peterson

Mobile game market growth, opportunity

Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead

By Steve Peterson

Xbox co-founder warns publishers may vanish

"Who knows if there'll be big publishers in the future? There don't have to be”

By Steve Peterson

Riccitiello: "Precious little to indicate mobile is building long-term brands"

Ex-EA CEO talks about how publishers are changing and how chasing graphics on mobile can be a "road to ruin"

By Steve Peterson

Activision's New Deal: The Good and the Bad

[a]list daily examines the details of the buyout from Vivendi and what it means for Activision's future

By Steve Peterson

Zynga must change the fundamentals of its business

We look more closely at Zynga's numbers and what new CEO Mattrick has to do

By Steve Peterson

Meteor not spending any money on advertising Hawken

Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"

By Steve Peterson

Design for Marketing: A Manifesto

Game designers and game marketers need to work together from the very start of a project

By Steve Peterson

Robin Antonick wins Madden lawsuit

EA could be liable for millions in back royalties; we speak with Antonick's attorney [Updated: EA responds]

By Steve Peterson

Game consoles' sluggish sales demand a price cut

NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season

By Steve Peterson

CBS Interactive "Playing Aggressively" in eSports

We talk to CBSi's SVP and the new VP of eSports about their media strategy

By Steve Peterson

How World of Tanks Is Revolutionizing Xbox

Why console gaming may change forever, and what Wargaming is planning with Chris Taylor

By Steve Peterson

Ubisoft: "We won't even start" a game if it can't be a franchise

Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal

By Steve Peterson

PS4, Xbox One shortages: The real deal or marketing ploy?

[a]list daily's Steve Peterson takes a look at the recent reports of next-gen consoles selling out

By Steve Peterson

Game Pricing Under Fire

The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle

By Steve Peterson

Why Mattrick was right to join Zynga

What's in it for Mattrick, and what does it mean for Zynga?

By Steve Peterson

Google said to be developing game console

Android-powered console to battle expected Apple TV-based game console

By Steve Peterson

Kabam sees "small" layoffs as company shifts to mobile

Kabam plans to hire an additional 200 employees this year

By Steve Peterson

EA's Wilson: Origin is not about transactions, it's about service

EVP Andrew Wilson intends to "re-establish Origin as a service to gamers, not as a means to drive transactions"

By Steve Peterson

Sony: Most gamers "don't want to buy online right now"

Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important

By Steve Peterson

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