Archive - Steve Peterson

West Coast Editor

Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.

Twitter: @@20thLevel

Page 3 of 14   (335 items) « Previous Page Next Page »

17 Game Pricing Under Fire

A year ago The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle

Exclusive

11 Why Mattrick was right to join Zynga

Opinion A year ago What's in it for Mattrick, and what does it mean for Zynga?

22 Google said to be developing game console

A year ago Android-powered console to battle expected Apple TV-based game console

Jobs

Kabam sees "small" layoffs as company shifts to mobile

A year ago Kabam plans to hire an additional 200 employees this year

Exclusive

12 EA's Wilson: Origin is not about transactions, it's about service

A year ago EVP Andrew Wilson intends to "re-establish Origin as a service to gamers, not as a means to drive transactions"

Exclusive

62 Sony: Most gamers "don't want to buy online right now"

A year ago Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important

1 Superdata: Digital game sales down in May

A year ago While it's not as bad as retail sales, consumers are still cautious

1 Xbox One news good for GameStop

A year ago Stock climbs in after-hours trading; Gamefly, Redbox weigh in

9 Ubisoft CEO: Used games have “been good for the industry”

A year ago Guillemot says Ubi has made no policy yet on used games for Xbox One; he also sees next-gen dev costs rising quickly two years from now

Exclusive

4 GameStop brushes aside concerns about Xbox One and used games

A year ago Following the earnings call, we analyze the year ahead for GameStop as controversy over Xbox One and used games heats up

Exclusive

11 DeNA to release Molyneux's GODUS

A year ago The successful Kickstarter-backed game's mobile versions will be distributed worldwide; Molyneux also tells us he fears consoles are "becoming a hobby"

13 How Nintendo Can "Win" E3

A year ago "Effectively, Nintendo needs to relaunch the Wii U and make sure the audience understands what it is"

Exclusive

2 Gree lays off staff in San Francisco

A year ago [Updated] Sources say around 30 staff laid off

Exclusive

9 Activision's Kotick brushes aside the mobile market

A year ago Activision's super confident in its console-centric approach, so why are the execs warning of dangers ahead? We analyze the company's position

Exclusive

6 EA: Console transition to "determine market leadership for rest of decade"

A year ago [UPDATED] EA stock jumps over 14% on forecast. We examine EA's strategy for the next year as it looks to ramp up efforts for the next-gen consoles

Exclusive

9 Will Wright: Games "falling way short" as a medium

A year ago The veteran designer believes the industry is far from realizing games' potential; he also says EA's Sim City server problems were "inexcusable"

Jobs

4 Google hires Noah Falstein as chief game designer

A year ago What are the search giant's plans for the game industry?

Exclusive

3 Gamers love swag: The lucrative world of collector's editions

A year ago We talk to one of the leading makers of game items about how they're made, the impact on sales, and why fans get crazy about game swag

Facebook: Q1 game revenue up 12%, Zynga down 37%

A year ago Zuckerberg says Zynga's “growth hasn't been as awesome as everyone had hoped”

Exclusive

20 Mobile to be "primary hardware" for gaming by 2016

A year ago Shifting mobile game market to hit $9 billion in 2016, says Juniper; tablets helping to drive in-app purchases

Exclusive

5 Games need more direction, says filmmaker James McTeigue

A year ago The V for Vendetta director says there has to be a "master of the ship" on a game at some point so that designers don't get bogged down in minutiae

Exclusive

34 Riot: Don't ban your players, reform them

A year ago Riot is taking a very scientific and psychological approach to player behavior, and it's only helping to increase League of Legends' popularity

Exclusive

App Annie: Amazon Appstore could grow to the size of iTunes

A year ago Analytics firm now supplying data for Amazon as it expands to nearly 200 countries

Exclusive

3 Zynga's bet on midcore, real-money gaming could be a win

A year ago Profitable, but smaller, Zynga is aiming to turn its business around with new games, midcore, mobile, and real-money gaming

Exclusive

6 Brian Fargo: We no longer have to answer to the Walmart buyer

A year ago The head of InXile talks about the big advantages of crowdfunding, eliminating gatekeepers, cooperating with Obsidian and more