Archive - Steve Peterson

Contributor/[a]list daily senior editor

Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.

Twitter: @@20thLevel

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7 Ouya: Marketing, PR execs sound off on controversial ad

3 years ago Insiders discuss whether the situation is all that bad, and what Ouya should do next

2 The audience is the key challenge for the game industry, not technology

3 years ago Game customers are “drinking from the firehose”; how do you stand out from the noise?

6 Rift sales up, player counts "way up" with switch to free-to-play

3 years ago Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing


Three more senior execs leave Zynga

3 years ago Don Mattrick tightens up management ranks at Zynga

5 Fargo's goal: Make an "unbelievable" game without a publisher

3 years ago InXile's CEO talks about crowdfunded development and Microsoft's complete change in approach to indies

9 End times for walled gardens

3 years ago Consoles are starting to allow cross-platform gaming, and it will change the market forever

1 Mobile game market growth, opportunity

3 years ago Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead

10 Xbox co-founder warns publishers may vanish

3 years ago "Who knows if there'll be big publishers in the future? There don't have to be”

8 Riccitiello: "Precious little to indicate mobile is building long-term brands"

3 years ago Ex-EA CEO talks about how publishers are changing and how chasing graphics on mobile can be a "road to ruin"

Activision's New Deal: The Good and the Bad

3 years ago [a]list daily examines the details of the buyout from Vivendi and what it means for Activision's future

Zynga must change the fundamentals of its business

3 years ago We look more closely at Zynga's numbers and what new CEO Mattrick has to do

5 Meteor not spending any money on advertising Hawken

3 years ago Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"

7 Design for Marketing: A Manifesto

Opinion 3 years ago Game designers and game marketers need to work together from the very start of a project


11 Robin Antonick wins Madden lawsuit

3 years ago EA could be liable for millions in back royalties; we speak with Antonick's attorney [Updated: EA responds]

1 Game consoles' sluggish sales demand a price cut

3 years ago NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season

CBS Interactive "Playing Aggressively" in eSports

3 years ago We talk to CBSi's SVP and the new VP of eSports about their media strategy

6 How World of Tanks Is Revolutionizing Xbox

3 years ago Why console gaming may change forever, and what Wargaming is planning with Chris Taylor

18 Ubisoft: "We won't even start" a game if it can't be a franchise

3 years ago Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal


14 PS4, Xbox One shortages: The real deal or marketing ploy?

3 years ago [a]list daily's Steve Peterson takes a look at the recent reports of next-gen consoles selling out

17 Game Pricing Under Fire

3 years ago The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle


11 Why Mattrick was right to join Zynga

Opinion 3 years ago What's in it for Mattrick, and what does it mean for Zynga?

22 Google said to be developing game console

3 years ago Android-powered console to battle expected Apple TV-based game console


Kabam sees "small" layoffs as company shifts to mobile

3 years ago Kabam plans to hire an additional 200 employees this year


12 EA's Wilson: Origin is not about transactions, it's about service

3 years ago EVP Andrew Wilson intends to "re-establish Origin as a service to gamers, not as a means to drive transactions"


50 Sony: Most gamers "don't want to buy online right now"

3 years ago Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important