Archive - Steve Peterson

West Coast Editor

Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.

Twitter: @@20thLevel

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Marketing Black Friday

Opinion 23 days ago The biggest sales day of the year is also the biggest marketing event of the year

Exclusive

22 Solving The AAA Crisis

Opinion 30 days ago More AAA console game releases are either being delayed or arriving with severe bugs - but there are ways to fix it

8 Why Licensed Games Are Finally Hot

Opinion A month ago Licensed titles are no longer synonymous with poor quality and they can be quite lucrative

Jobs

Robin Hunicke joins UC Santa Cruz faculty

2 months ago Thatgamecompany veteran joins university as Associate Professor of Art & Game Design

22 The Death of Reviews

Opinion 2 months ago The increasing irrelevance of game reviews is a huge change in the industry, and ultimately it's for the best

1 GameStop's Secret Weapon: Kongregate CEO Emily Greer

2 months ago As more and more players flock to digital, Kongregate has shown big growth for parent company GameStop

29 "End of the console era as we know it"

3 months ago Wedbush analyst Michael Pachter explains why the future of gaming is in the cloud, says free-to-play "should go away"

Kabam playing the transmedia game

3 months ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm

Gamer loyalty plays into profits

Opinion 3 months ago Focusing on customer retention, not acquisition, is the key to success

5 Hunting Whales and Golden Swans

Opinion 4 months ago If you want to build a sustainable game business, don't hunt whales and golden swans - diversify, experiment, and depend on proven brands

2 Streaming games success is elusive

Opinion 4 months ago The streaming games scene is maturing but it's yet to make a major impact on the market - will that change?

6 PC Games: The Best of Times, The Worst of Times

Opinion 5 months ago PC games aren't dying, they are bigger than ever, but the $60 PC game is rapidly vanishing

5 Fixing PlayStation Now

Opinion 5 months ago Sony's service is in beta, but it's encountering significant issues with its business model; here are some suggestions

11 Time to reinvent E3

Opinion 5 months ago The nature of E3 has changed, and it's time to reinvent the show: A modest proposal

5 Super Evil Megacorp reveals plan for tablet domination

6 months ago "The next really big growth wave in computer gaming is likely to come from gamers shifting to tablets," says Kristian Segerstrale

10 E3 2014: Nintendo's Opportunity

Opinion 6 months ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3

7 Why free-to-play won't eliminate paid games

Opinion 6 months ago The reality is that many game designs don't lend themselves to free-to-play monetization

5 E3 2014: Sony's Challenges

Opinion 6 months ago The PS4 is the best-selling console, but can Sony keep it that way?

3 E3 2014: Microsoft's Big Choices

Opinion 7 months ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond

Education

11 Spector aims to build "Navy SEALs of game development training"

8 months ago Industry veteran hoping to fill a critical void in the games business; he wants to cultivate the next round of leaders

15 Reality check: VR's road to relevance

Opinion 8 months ago Is virtual reality really going to be "a bigger than phenomenon than smartphones"? Not hardly, says Steve Peterson

3 MMORPGs: Time to level up

Opinion 9 months ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead

14 Amazon's console dreams

Opinion 9 months ago Here's why it makes sense for Amazon to create a console

8 Bridging the console/tablet gap

10 months ago Ubisoft's VP of digital Chris Early analyzes how consoles and tablets are working together

Exclusive

1 Zynga feeling the Euphoria

10 months ago Clive Downie on why NaturalMotion isn't another OMGPop, and how the Euphoria tech will act as a "catalyst" for creativity and emotion in its games