Archive - Steve Peterson

West Coast Editor

Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.

Twitter: @@20thLevel

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Robin Hunicke joins UC Santa Cruz faculty

16 days ago Thatgamecompany veteran joins university as Associate Professor of Art & Game Design

22 The Death of Reviews

Opinion 17 days ago The increasing irrelevance of game reviews is a huge change in the industry, and ultimately it's for the best

1 GameStop's Secret Weapon: Kongregate CEO Emily Greer

A month ago As more and more players flock to digital, Kongregate has shown big growth for parent company GameStop

29 "End of the console era as we know it"

A month ago Wedbush analyst Michael Pachter explains why the future of gaming is in the cloud, says free-to-play "should go away"

Kabam playing the transmedia game

A month ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm

Gamer loyalty plays into profits

Opinion 2 months ago Focusing on customer retention, not acquisition, is the key to success

8 Hunting Whales and Golden Swans

Opinion 2 months ago If you want to build a sustainable game business, don't hunt whales and golden swans - diversify, experiment, and depend on proven brands

2 Streaming games success is elusive

Opinion 2 months ago The streaming games scene is maturing but it's yet to make a major impact on the market - will that change?

6 PC Games: The Best of Times, The Worst of Times

Opinion 3 months ago PC games aren't dying, they are bigger than ever, but the $60 PC game is rapidly vanishing

5 Fixing PlayStation Now

Opinion 4 months ago Sony's service is in beta, but it's encountering significant issues with its business model; here are some suggestions

11 Time to reinvent E3

Opinion 4 months ago The nature of E3 has changed, and it's time to reinvent the show: A modest proposal

5 Super Evil Megacorp reveals plan for tablet domination

4 months ago "The next really big growth wave in computer gaming is likely to come from gamers shifting to tablets," says Kristian Segerstrale

10 E3 2014: Nintendo's Opportunity

Opinion 5 months ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3

7 Why free-to-play won't eliminate paid games

Opinion 5 months ago The reality is that many game designs don't lend themselves to free-to-play monetization

5 E3 2014: Sony's Challenges

Opinion 5 months ago The PS4 is the best-selling console, but can Sony keep it that way?

3 E3 2014: Microsoft's Big Choices

Opinion 5 months ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond


11 Spector aims to build "Navy SEALs of game development training"

6 months ago Industry veteran hoping to fill a critical void in the games business; he wants to cultivate the next round of leaders

15 Reality check: VR's road to relevance

Opinion 6 months ago Is virtual reality really going to be "a bigger than phenomenon than smartphones"? Not hardly, says Steve Peterson

3 MMORPGs: Time to level up

Opinion 8 months ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead

14 Amazon's console dreams

Opinion 8 months ago Here's why it makes sense for Amazon to create a console

8 Bridging the console/tablet gap

8 months ago Ubisoft's VP of digital Chris Early analyzes how consoles and tablets are working together


1 Zynga feeling the Euphoria

8 months ago Clive Downie on why NaturalMotion isn't another OMGPop, and how the Euphoria tech will act as a "catalyst" for creativity and emotion in its games


CEO Rod Humble leaves Linden Labs

9 months ago A brief Facebook message shares the news with the world

22 2014: Year of the Indie?

Opinion 9 months ago Being a successful indie developer is getting both easier and tougher

36 Letting Off Steam

Opinion 9 months ago The pressure is on Valve to show why Steam Machines and SteamOS will be a viable game market