Mark Androvich
20:52 (BST)
07/11/2007
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Two new partnerships for Double Fusion
In-game ads for Kuma\War, Project Torque, among others
Double Fusion has entered into in-game advertising partnerships with Kuma Games and Aeria Games for their free-to-play titles.
The multi-year agreement with Kuma covers original titles such as Kuma\War and DinoHunters as well as television-based properties such as Dogfights and Shootout! for the History Channel and The Kill Point for Spike TV.
"Our partnership with Kuma Games adds to the variety of titles and the broad reach we can offer advertisers," said Jonathan Epstein, president and CEO of Double Fusion.
"The unique value of Kuma's games is that many of them have content rooted in existing TV shows from The History Channel and Spike TV, which have large fan bases. Through Kuma's games, marketers can reach to the core gamer, and well beyond."
Elements of the deal include media pre-roll, interstitials and dynamic in-game product placement with 3D objects, allowing for advertisers to develop seamless campaigns across game, TV and the web.
Double Fusion also announced a partnership with online game operator Aeria Games for their free-to-download MMO racing game Project Torque.
Double Fusion will provide the technology enabling dynamic ad placements, and its sales force will manage the sale of advertising to advertisers and agencies in the North American and European markets.
"Project Torque is another phenomenal example of the high-quality online games coming to market today that are natural fits in the Double Fusion network," said Epstein.
"Introducing advertising into the game will bring Aeria the revenue that enables them to continue bringing top-quality gaming experiences to players for free."
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