Sky's NOW TV service is now available on the PlayStation 3, offering Sky Movies and Sky Sports to UK users without the need for a contract.
"Adding Sky's amazing content via NOW TV to the PlayStation 3's services is a real boon for our millions of UK customers," said Sony Computer Entertainment UK managing director Fergal Gara.
"Streaming great and exclusive sports and movie content to the family TV is a huge enhancement to the PlayStation entertainment portfolio."
The move will give PlayStation 3 users the option to purchase packages like the £9.99 Sky Sports Day pass, or to subscribe to the film package for £15 a month. Other Sky channels like Sky 1, Sky Atlantic, Sky Arts and Sky Living will be added to NOW TV later in the year.
The service has been available on Xbox 360 since August 2012.
"More and more consumers are demanding easy access to a greater choice of high-quality entertainment over internet-connected devices - and NOW TV is here to meet that demand," added NOW TV director Gidon Katz.
"Following the addition of PlayStation 3, our customers now have another way of streaming to their main TV screen, while continuing to enjoy access out and about via iPad and smartphones. At the same time as we're rolling NOW TV out to new platforms and devices, we're also preparing to increase the range and choice of great Sky content that our customers can access."