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Black Ops II embraces esports with live YouTube streaming

Black Ops II embraces esports with live YouTube streaming

Thu 08 Nov 2012 11:25am GMT / 6:25am EST / 3:25am PST
PublishingDevelopment

Xbox 360 and PS3 players will be able to live stream gameplay, webcam footage and commentary to YouTube

Activision Blizzard

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Call of Duty; Black Ops II will launch with a new feature that lets players live stream gameplay from their Xbox 360 or PlayStation 3 directly to YouTube.

The feature is specifically targeted at multiplayer League Play games. In addition to gameplay, it will also allow players to stream webcam footage and audio commentary, while Elite users will be able to see the player card of the person broadcasting the stream.

"With our competitive play and eSports initiatives, we wanted to deliver live streaming capabilities built right into Black Ops II, because Call of Duty is not only fun and exciting to play, but we believe it will be just as exciting to watch,” said Mark Lamia, studio head of Treyarch, in a statement.

“By making the capability of live streaming as accessible as possible to our fans, straight from a player's console without the need for any additional hardware or sophisticated setups, we are empowering our fans to share their multiplayer experiences."

Call of Duty; Black Ops II launches worldwide next week.

3 Comments

Chris Murphy
Community & Live Manager

46 17 0.4
The decision to go with YouTube is certainly an interesting one. Obviously the dual benefits of YouTube's massive userbase, and Google's backing are there, but YouTube has not established it'self as a livestream location....yet. Users see YouTube as an on demand service for the most part, they're not particularly used to consuming live content whereas with a service like TwitchTV, that's all they focus on, that's what the community is used to, and that's what people visit the site for.

There's no doubt that Google and YouTube can quickly surpass TwitchTV's viewing figures for live streamed content if they really wish to, but the fact that they only offer live streaming services to a limited number of partners, and have nearly nothing in the way of discoverabiility for live streamed content means that there is still a lot to be done.

I really like what Twitch has been doing since it launched, and I would definitely like to see YouTube get involved in a big way too....I just hope that it doesn't end up killing Twitch and Own3d.

Posted:A year ago

#1

Nicholas Pantazis
Senior Editor

1,017 1,463 1.4
@ Chris Google's livestreaming efforts have expanded hugely and noticeably on youtube in the last year alone, and not just for games but for broadcast in general. I doubt it will take them long to push Twitch into a much smaller, more obscure, segment of the streaming market.

Posted:A year ago

#2

Hugo Dubs
Interactive Designer

163 24 0.1
We'll have a massive black ops II feed line on youtube with all this posted content. Great marketing strategy, good benefits for players.
But this is only for pc players in the end...

Posted:A year ago

#3

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