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Molyneux's 50,000 chisel DLC

Molyneux's 50,000 chisel DLC

Thu 07 Jun 2012 11:27am GMT / 7:27am EDT / 4:27am PDT
Development

First title from 22 Cans will be Curiosity, and feature a mysterious cube

Fable creator Peter Molyneux has revealed that the first game from his new studio 22 Cans will feature a 50,000 in-game item.

The game, Curiosity, features a black cube that players chip away at with chisels. All players see the same cube, and each other's effects on it, but only the player who makes the final tap will get to see what's inside it. The 50,000 chisel comes in because players can buy different chisels, with different strengths, for more effective tapping.

"It's an insane amount of money," Molyneux told New Scientist.

"This is not a money-making exercise; it is a test about the psychology of monetisation."

While the money would certainly come in handy for the new developer, Molyneux promises that the chisel is actual an experiment to see if one player, or a collective of players clubbing together, will actually buy the one off item.

The game will launch in a few weeks, and is part of a series of experiments that will go towards the design of another game, that Molyneux expects to release in two years time.

As for all the players that have chipped away at the cube, but didn't get to see what was inside it? That's all part of the experiment.

"We will rely entirely on social media," he said.

"How will this person prove it? That in itself becomes a fascinating aspect of this experiment."

11 Comments

Jamie Read
Junior 3D Artist

125 64 0.5
It's good to see Mr Molyneux being able to innovate once again after setting up 22 Cans. A crazy idea, yet it makes me what to see what it's really like to have a go.

Posted:2 years ago

#1
People love a pandoras box even if its a McGuffin

Posted:2 years ago

#2

Hugo Trepanier
Senior UI Designer

155 140 0.9
The social experiment part of the project seems exciting enough but as a game I'm not sure how this will be very entertaining for players after the first few minutes. I hope they have designed ways to keep people interested and coming back, unless they do expect the game to reach its conclusion in 5 minutes total :)

Posted:2 years ago

#3

Gareth Donaghey
Customer Support Agent

31 32 1.0
Can see this being a PR fail for them, sorry to say.
For 50k, there better be something truly amazing inside that cube worth that amount or the PR backlash will bury whatever 'science' gleamed from it.
A picture or a video clip won't cut it.

Reminds me of that $1,000 iphone app that did nothing but add a sparkling gem to the iphone display. And nine people bought it worldwide, Apple had to refund them afterwards.

Posted:2 years ago

#4
For 50k, I think this helps put a very nice deposit in Central London. Fiscal Sense before insanity will hopefully pervail . Naturally if the world were to end tomorrow, why not go out in style with a digitally high valued chisel

Posted:2 years ago

#5

DeShaun Zollicoffer
Editorial Director

18 17 0.9
You'd have to be insane and rich to even think about buying this! Jeez, he wants to see if someone is dumb enough to blow $50,000 on DLC. I can hear Jay Z now after purchasing this on a whim, "What's 50 Grand to a ____ like me, can you please remind me?" I'll make sure to keep an eye out for this experiment.

Posted:2 years ago

#6

Private
Industry

1,176 182 0.2
I will wait for the Youtube video to see what`s in the box, but thanks for the offer to let me buy a 50k chisel DLC. :)

Posted:2 years ago

#7

Bruce Everiss
Marketing Consultant

1,692 594 0.4
This is a massive, genius, marketing success.
In the app marketplace visibility is king and it is almost impossible to attain.
Molyneux has created awareness for 22Cans and Curiosity that would have cost millions. He knows exactly what he is doing.

Let's hope the games live up to the hype.

Posted:2 years ago

#8

Aleksi Ranta
Product Manager - Hardware

267 121 0.5
Id buy that chisel for 50K and then sell the knowledge of contents for 60K.
Seems like a fair deal right? :)

Posted:2 years ago

#9

Oliver Birch
Director of Marketing

16 0 0.0
@Bruce why is this marketing genius in the app market place?

Posted:2 years ago

#10

Bruce Everiss
Marketing Consultant

1,692 594 0.4
@Oliver Birch

In the app marketplace visibility is king and it is almost impossible to attain. Molyneux has created awareness for 22Cans and Curiosity that would have cost millions.

Posted:2 years ago

#11

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