Ubisoft, Microsoft take MCV Awards
Nintendo, EA and ShopTo also honoured at retail event
Published on
Ubisoft and Microsoft were the big winners at last night's MCV: Industry Excellence Awards, honouring the UK's games retail sector.
Microsoft took Best Use of Social Media for the Fable III: Kingmaker app, Trade Marketing Team and New Games Brand for Dance Central.
Ubisoft was awarded the Grand Prix prize, awarded by the MCV editorial team, and sales director Darren Bowen won the Special Recognition award.
The full list of winners follows:
Retail
- Independent Retailer: ShopTo.Net
- Star Store: HMV, Oxford Street
- Digital Retail Innovation: Dead Rising 2 DLC (Capcom)
- Specialist Retailer: GAME
- General Retailer: Amazon
PR & Marketing
- Peripherals & Accessories: Gioteck
- Best Use of Social Media: Fable III Kingmaker App (Microsoft)
- Game Campaign: Red Dead Redemption (Rockstar Games)
- New Games Brand: Dance Central (Microsoft)
- Trade Marketing Team: Microsoft
- Marketing Team: Nintendo
- PR Team: Electronic Arts
People & Industry
- Digital Distribution Team: Sega
- High Street Distribution Team: Gem
- Sales Triumph: F1 2010 (Codemasters)
- Sales Team: Nintendo
- Games Publisher: Electronic Arts
Special Recognition
- Retail Advisory Board Special Recognition: Darren Bowen (Ubisoft)
- Grand Prix: Ubisoft