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Pleasants appointed co-president of Disney IMG

By Phil Elliott

Mon 04 Oct 2010 8:08am GMT / 4:08am EDT / 1:08am PDT

Former EA exec will also continue to run Playdom, share responsibilities with James Pitaro

Disney has announced that former EA global president of publishing and COO John Pleasants as co-president of Disney Interactive Media Group, sharing the role with former Yahoo VP James Pitaro.

The pair replace Stephen Wadsworth, who left the post recently, with Pleasants continuing to run social games studio Playdom - which Disney acquired earlier this year.

Specifically Pleasants will take charge of the digital games businesses - including online, console, social and mobile - while Pitaro will oversee Disney Online.

"Our rapidly growing Disney digital businesses will benefit greatly from the deep experience and distinct leadership skills shown by John and Jimmy," said Robert Iger, Disney CEO. "John has shown incredible agility and skill in helping companies achieve success in the ever-shifting digital games business, while Jimmy has vast knowledge of the online world and has been hugely successful at creating and building audiences around branded online content.

"Both have outstanding track records in anticipating trends and delivering to consumers creative, innovative and successful experiences and products. As co-presidents, I'm confident they will make Disney's digital content and businesses even more robust and successful."

And Pleasants added: "I am extremely excited to be working with the DIMG team, and our colleagues across Disney, to advance the mission of enlivening people everywhere through the world's best interactive entertainment.

"Bob's vision and commitment to excellence in new media positions our organisation to achieve great things."

An interview with outgoing president, Stephen Wadsworth - conducted at this year's DICE Summit in Las Vegas - is available for background information.

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