Rob Fahey
Columnist, GamesIndustry.biz

05/02/2010 @ 08:00

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Downward pressure on game prices is a common theme in industry discussions, and, of course, no stranger to this column. The situation is fairly clear - with retail price wars further fuelled by the entry of supermarkets and mass-market online retailers, not to mention the continued growth of the second-hand market, games now find their price tags being assaulted on a new front, as consumers find entertainment value in vastly cheaper products on new platforms ranging from Xbox Live Arcade and PSN through to Facebook or the iPhone. Retail price wars will eventually yield winners and losers, and prices will rise again; the collapse in consumers' perception of the value of interactive entertainment, however, will take much longer to repair.

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