Archive - Steve Peterson
West Coast Editor
Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.
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Opinion 26 days ago The biggest sales day of the year is also the biggest marketing event of the year
Opinion A month ago More AAA console game releases are either being delayed or arriving with severe bugs - but there are ways to fix it
Opinion A month ago Licensed titles are no longer synonymous with poor quality and they can be quite lucrative
2 months ago Thatgamecompany veteran joins university as Associate Professor of Art & Game Design
Opinion 2 months ago The increasing irrelevance of game reviews is a huge change in the industry, and ultimately it's for the best
2 months ago As more and more players flock to digital, Kongregate has shown big growth for parent company GameStop
3 months ago Wedbush analyst Michael Pachter explains why the future of gaming is in the cloud, says free-to-play "should go away"
3 months ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm
Opinion 3 months ago Focusing on customer retention, not acquisition, is the key to success
Opinion 4 months ago If you want to build a sustainable game business, don't hunt whales and golden swans - diversify, experiment, and depend on proven brands
Opinion 4 months ago The streaming games scene is maturing but it's yet to make a major impact on the market - will that change?
Opinion 5 months ago PC games aren't dying, they are bigger than ever, but the $60 PC game is rapidly vanishing
Opinion 5 months ago Sony's service is in beta, but it's encountering significant issues with its business model; here are some suggestions
Opinion 5 months ago The nature of E3 has changed, and it's time to reinvent the show: A modest proposal
6 months ago "The next really big growth wave in computer gaming is likely to come from gamers shifting to tablets," says Kristian Segerstrale
Opinion 6 months ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3
Opinion 7 months ago The reality is that many game designs don't lend themselves to free-to-play monetization
Opinion 7 months ago The PS4 is the best-selling console, but can Sony keep it that way?
Opinion 7 months ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond
8 months ago Industry veteran hoping to fill a critical void in the games business; he wants to cultivate the next round of leaders
Opinion 8 months ago Is virtual reality really going to be "a bigger than phenomenon than smartphones"? Not hardly, says Steve Peterson
Opinion 9 months ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead
Opinion 10 months ago Here's why it makes sense for Amazon to create a console
10 months ago Ubisoft's VP of digital Chris Early analyzes how consoles and tablets are working together