Archive - Steve Peterson
Contributor/[a]list daily senior editor
Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.
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Opinion A month ago AAA publishers and developers should seek to add some indie genes to their own DNA
Opinion A month ago How Activision and other publishers are changing the nature of games business one piece at a time
Opinion 3 months ago The biggest sales day of the year is also the biggest marketing event of the year
Opinion 3 months ago More AAA console game releases are either being delayed or arriving with severe bugs - but there are ways to fix it
Opinion 4 months ago Licensed titles are no longer synonymous with poor quality and they can be quite lucrative
4 months ago Thatgamecompany veteran joins university as Associate Professor of Art & Game Design
Opinion 4 months ago The increasing irrelevance of game reviews is a huge change in the industry, and ultimately it's for the best
5 months ago As more and more players flock to digital, Kongregate has shown big growth for parent company GameStop
5 months ago Wedbush analyst Michael Pachter explains why the future of gaming is in the cloud, says free-to-play "should go away"
6 months ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm
Opinion 6 months ago Focusing on customer retention, not acquisition, is the key to success
Opinion 6 months ago If you want to build a sustainable game business, don't hunt whales and golden swans - diversify, experiment, and depend on proven brands
Opinion 7 months ago The streaming games scene is maturing but it's yet to make a major impact on the market - will that change?
Opinion 8 months ago PC games aren't dying, they are bigger than ever, but the $60 PC game is rapidly vanishing
Opinion 8 months ago Sony's service is in beta, but it's encountering significant issues with its business model; here are some suggestions
Opinion 8 months ago The nature of E3 has changed, and it's time to reinvent the show: A modest proposal
8 months ago "The next really big growth wave in computer gaming is likely to come from gamers shifting to tablets," says Kristian Segerstrale
Opinion 9 months ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3
Opinion 9 months ago The reality is that many game designs don't lend themselves to free-to-play monetization
Opinion 9 months ago The PS4 is the best-selling console, but can Sony keep it that way?
Opinion 9 months ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond
10 months ago Industry veteran hoping to fill a critical void in the games business; he wants to cultivate the next round of leaders
Opinion 10 months ago Is virtual reality really going to be "a bigger than phenomenon than smartphones"? Not hardly, says Steve Peterson
Opinion A year ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead