Archive - Steve Peterson
West Coast Editor
Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.
Twitter: @@20thLevel
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12 
How Nintendo Can "Win" E3
2 days ago "Effectively, Nintendo needs to relaunch the Wii U and make sure the audience understands what it is"
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Gree lays off staff in San Francisco
10 days ago [Updated] Sources say around 30 staff laid off
9
Activision's Kotick brushes aside the mobile market
11 days ago Activision's super confident in its console-centric approach, so why are the execs warning of dangers ahead? We analyze the company's position
6
EA: Console transition to "determine market leadership for rest of decade"
12 days ago [UPDATED] EA stock jumps over 14% on forecast. We examine EA's strategy for the next year as it looks to ramp up efforts for the next-gen consoles
9
Will Wright: Games "falling way short" as a medium
14 days ago The veteran designer believes the industry is far from realizing games' potential; he also says EA's Sim City server problems were "inexcusable"
4
Google hires Noah Falstein as chief game designer
17 days ago What are the search giant's plans for the game industry?
3
Gamers love swag: The lucrative world of collector's editions
17 days ago We talk to one of the leading makers of game items about how they're made, the impact on sales, and why fans get crazy about game swag
Facebook: Q1 game revenue up 12%, Zynga down 37%
18 days ago Zuckerberg says Zynga's “growth hasn't been as awesome as everyone had hoped”
20
Mobile to be "primary hardware" for gaming by 2016
19 days ago Shifting mobile game market to hit $9 billion in 2016, says Juniper; tablets helping to drive in-app purchases
5
Games need more direction, says filmmaker James McTeigue
19 days ago The V for Vendetta director says there has to be a "master of the ship" on a game at some point so that designers don't get bogged down in minutiae
34
Riot: Don't ban your players, reform them
20 days ago Riot is taking a very scientific and psychological approach to player behavior, and it's only helping to increase League of Legends' popularity
App Annie: Amazon Appstore could grow to the size of iTunes
24 days ago Analytics firm now supplying data for Amazon as it expands to nearly 200 countries
3
Zynga's bet on midcore, real-money gaming could be a win
25 days ago Profitable, but smaller, Zynga is aiming to turn its business around with new games, midcore, mobile, and real-money gaming
6
Brian Fargo: We no longer have to answer to the Walmart buyer
25 days ago The head of InXile talks about the big advantages of crowdfunding, eliminating gatekeepers, cooperating with Obsidian and more
4
Apple sells 37 million iPhones but profits dip in Q1
26 days ago The company also sold 19.5 million iPads in the quarter, but gross margins fell
10
Chris Roberts: I can be more profitable than AAA games on a fifth of sales
26 days ago The veteran developer talks about Star Citizen's development process, the problems with big publishers and whether the PS4 may see his game
BBC aspires to Defiance-like transmedia approach
27 days ago Robert Nashak, BBC's EVP for digital, explains how the company deals with its vast array of IP and why BBC is so excited for Microsoft's next-gen Xbox
4
Game Marketing: "If the rules of the game aren't working, change the rules"
A month ago Sessions on the growth of eSports, The Walking Dead's marketing, and the “wild wild west” of Google Play reveal how some are reaching new audiences
5
Microsoft keeps quiet, but the numbers say change is needed
Opinion A month ago There was barely a hint of a new console in Microsoft's earnings call, but Xbox unit sales continue to decline
25
Gordon Walton: Publishers see devs as "replaceable meat puppets"
A month ago Veteran exec laments the treatment of dev teams, talks about Riccitiello's struggle, and predicts Activision's business ending in "catastrophe"
7
Life After Disney: Warren Spector's Exit Interview
A month ago Veteran dev says he "doesn't understand" Junction Point's closure, triple-A is "soul crushing" and expresses interest in mobile and episodic
3
Digital game sales growing 33%
A month ago GDC 2013: Analysts from NPD, iResearch and Digi-Capital present data on the growing digital game market across the world
5
GameStop: Wii U sales “disappointing” but PS4 purchase intent "strong"
A month ago GameStop saw revenue drop 7% last year, projects flat revenue for 2013 in best case
Top mobile games have new competition
A month ago The App Annie Index for February shows a diverse collection of old and new games and some surprising shifts
1
How ethical design can be a money-maker
A month ago GDC 2013: Shellrazer designer describes the key to monetization and in-app purchases; it's all about respect for the players
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