Archive - Steve Peterson

Contributor/[a]list daily senior editor

Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.

Twitter: @@20thLevel

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How NaturalMotion is leading Zynga's quest to be #1 on mobile

25 days ago Torsten Reil discusses his newest game Dawn of Titans, and the improvements in live ops his studio has learned from Zynga

5 Hot Trends in Indie Gaming That AAA Game Studios Need to Learn

Opinion 2 months ago AAA publishers and developers should seek to add some indie genes to their own DNA

1 Evolving Business Models For The Top Game Brands

Opinion 2 months ago How Activision and other publishers are changing the nature of games business one piece at a time

Marketing Black Friday

Opinion 4 months ago The biggest sales day of the year is also the biggest marketing event of the year


22 Solving The AAA Crisis

Opinion 4 months ago More AAA console game releases are either being delayed or arriving with severe bugs - but there are ways to fix it

8 Why Licensed Games Are Finally Hot

Opinion 4 months ago Licensed titles are no longer synonymous with poor quality and they can be quite lucrative


Robin Hunicke joins UC Santa Cruz faculty

5 months ago Thatgamecompany veteran joins university as Associate Professor of Art & Game Design

22 The Death of Reviews

Opinion 5 months ago The increasing irrelevance of game reviews is a huge change in the industry, and ultimately it's for the best

1 GameStop's Secret Weapon: Kongregate CEO Emily Greer

6 months ago As more and more players flock to digital, Kongregate has shown big growth for parent company GameStop

29 "End of the console era as we know it"

6 months ago Wedbush analyst Michael Pachter explains why the future of gaming is in the cloud, says free-to-play "should go away"

Kabam playing the transmedia game

6 months ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm

Gamer loyalty plays into profits

Opinion 7 months ago Focusing on customer retention, not acquisition, is the key to success

5 Hunting Whales and Golden Swans

Opinion 7 months ago If you want to build a sustainable game business, don't hunt whales and golden swans - diversify, experiment, and depend on proven brands

2 Streaming games success is elusive

Opinion 7 months ago The streaming games scene is maturing but it's yet to make a major impact on the market - will that change?

6 PC Games: The Best of Times, The Worst of Times

Opinion 8 months ago PC games aren't dying, they are bigger than ever, but the $60 PC game is rapidly vanishing

5 Fixing PlayStation Now

Opinion 9 months ago Sony's service is in beta, but it's encountering significant issues with its business model; here are some suggestions

11 Time to reinvent E3

Opinion 9 months ago The nature of E3 has changed, and it's time to reinvent the show: A modest proposal

5 Super Evil Megacorp reveals plan for tablet domination

9 months ago "The next really big growth wave in computer gaming is likely to come from gamers shifting to tablets," says Kristian Segerstrale

10 E3 2014: Nintendo's Opportunity

Opinion 10 months ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3

7 Why free-to-play won't eliminate paid games

Opinion 10 months ago The reality is that many game designs don't lend themselves to free-to-play monetization

5 E3 2014: Sony's Challenges

Opinion 10 months ago The PS4 is the best-selling console, but can Sony keep it that way?

3 E3 2014: Microsoft's Big Choices

Opinion 10 months ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond


11 Spector aims to build "Navy SEALs of game development training"

11 months ago Industry veteran hoping to fill a critical void in the games business; he wants to cultivate the next round of leaders

15 Reality check: VR's road to relevance

Opinion 11 months ago Is virtual reality really going to be "a bigger than phenomenon than smartphones"? Not hardly, says Steve Peterson

3 MMORPGs: Time to level up

Opinion A year ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead