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FIFA 18 and Destiny 2 headline improved September for UK games market

But there is still potential challenges for UK stores

Sales of boxed video games improved in the UK during September compared with the same period a year before.

Over 2.36m physical games were sold, a rise of 7% over September 2016. The main sales drivers were FIFA 18 and Destiny 2, with the EA title claiming the No.1 spot ahead of Activision's shooter.

As a result, EA was the No.1 boxed games publisher of the month in the UK, after several months outside of the Top Five. Activision jumps to No.2 (although has been ranking highly all summer thanks to the success of Crash Bandicoot), and Nintendo is pushed down to No.3 following several months at the top.

The surprise star performer of September was NBA 2K18, which is 28% up in sales compared to last year's title (physical sales only).

Although the numbers may paint a positive growth picture, it was actually an underwhelming month for the games market. FIFA 18's physical launch sales are lower than FIFA 17's (although FIFA 17 was on sale for a bit longer), and last year didn't have a secondary 'Destiny 2-sized' launch, so the 7% rise needs to be taken in that context.

There was broad growth for Switch last month, which sold more games during September than at any previous month since it launched - Ubisoft's Mario + Rabbids turning in a strong performance and making the Top Ten.

However, Switch sales do appear to be slowing slightly, with stock becoming more readily available at retail. Indeed, the UK performance of Switch hasn't matched other territories.

There were also a number of key under-performers during September. Marvel vs Capcom: Infinite only managed No.45, Project Cars 2 reached No.14, while Pro Evolution Soccer 2018 is once again down year-on-year.

October will be an interesting month when it comes to comparisons. October 2016 saw key launches such as Battlefield 1, Mafia III, Skyrim Special Edition and Gears of War 4. In contrast, this month's big titles are Gran Turismo Sport, Forza 7, Middle-Earth: Shadow of Mordor, Super Mario Odyssey, Assassin's Creed Origins and two Bethesda sequels - Wolfenstein II and The Evil Within 2.

Other new titles that arrived last month included Ark Survival Evolved (No.18), Dishonored: Death of the Outsider (No.22), Everybody's Golf (No.23), Pokken DX (No.26), The escapists 2 (No.29), Rayman Legends: Definitive Edition (No.33), Knack II (No.34) and Metroid: Samus Returns (No.35).

Here is the UKIE/GfK Top 20 for September:

September August
1New EntryFIFA 18
2New EntryDestiny 2
31Uncharted: Lost Legacy
411Forza Horizon 3
5New EntryNBA 2K18
63Grand Theft Auto V
72Crash Bandicoot: N Sane Trilogy
6New EntryMario + Rabbids: Kingdom Battle
94F1 2017
10New EntryPro Evolution Soccer 2018
115Fallout 4
129Mario Kart 8: Deluxe
1312LEGO Worlds
14New EntryProject Cars 2
1510Tom Clancy's Rainbow Six: Siege
166Dishonored 2
177Doom
18New EntryArk: Survival Evolved
1925Overwatch: Game Of The Year
2022Minecraft: Xbox Edition

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