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Only 2.4% of gaming views on YouTube come from official channels

Fan-made content remains king, with Minecraft ruling the roost

Updated March figures on the views of gaming videos on YouTube have revealed that Minecraft is still by far the biggest audience draw - despite dropping ten per cent of its views from last month, Mojang's game still secured 3.9 billion views. Second and third placed games GTA and Five Nights at Freddy's remained unchanged.

The figures, from Newzoo and Octoly, indicate that the big gains this month came for Halo, which trebled views to edge into the top 20 at 18, while Mario rose 450 percent to eighth thanks to several videos of a emulated version of Super Mario 64, which Nintendo quickly ordered to be taken down. Overall, gaming on YouTube rose by 1.5 billion views to 12.3 billion.

Perhaps the starkest figure to emerge from the data, however, is the revelation that 97.6 per cent of all gaming views come from unofficial 'fan-made' channels rather than official ones. Impressive, considering that trailers are invariably hosted, at least initially, on publisher owned channels.

However, that 'fan-made' figure is slightly skewed by the somewhat murky nature of reimbursement for YouTubers from publishers, with many of the medium's most popular 'creators' acting as little more than advertising outlets, being paid directly by IP owners to talk positively about their products. Whilst rules have been reinvigorated about the declaration of any such relationships, it makes the statistic somewhat less surprising, given that many publishers devote vastly more advertising budget to 'fan' channels than they do to official ones.

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"Owned media for us is anything from the channels owned by the game publishers themselves - this includes organic views or paid views," a statement from Octoly explained.

"We consider anything made by any non-brand channel to be earned media or fan views - we can't distinguish which of those are paid and which aren't - unless we do the influencer activation campaign ourselves. Our software also doesn't distinguish which fan channels have been incentivized in some way with free products - again, unless it's part of a campaign we put together."

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Latest comments (6)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.2 years ago
Sp previously Mario never had more than 121 million monthly views? Not even during the infamous Luigi Death Stare phenomenon? Or does this separate Mario, Super Mario, Mario Bros, Mario Kart,.....etc?
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Dane Golden VP Marketing, Octoly2 years ago
Hi @JimWebb at Octoly we've only been doing the monthly rankings since Dec. 1, so the peak of the Luigi Death Stare phenomenon would not have been tracked. We break out Mario Kart and the others as separate games. Thanks!
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.2 years ago
Dane, much appreciated for the clarification. Will have my eye on these as they are published. The corporate vs fan content stat is intriguing.
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Paul Jace Merchandiser 2 years ago
I usually watch the official channels for trailers since that's the first place they are listed. But once I start playing a game and need to find a specific location for an achievement or skull(as an example) I'll use one of the first links to pop up and 99% of the time that's a fan made one. So at least as far as my own youtube viewing goes those stats seem about right.
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Neil Young Programmer, Rebellion Developments2 years ago
Wonder what the distinction between fan made and official is, especially for review videos? If creators like pewdiepie count under fan made, the percentages probably shouldn't be surprising.
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Klaus Preisinger Freelance Writing 2 years ago
Through anecdotal evidence I thought Minecraft was on its way to only replace children's television. At 133 million daily views it is probably replacing more than just that.
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