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BAFTA Games Question Time: Free Versus Paid

By Matt Martin

BAFTA Games Question Time: Free Versus Paid

Mon 10 Dec 2012 10:00am GMT / 5:00am EST / 2:00am PST

Video: Jonathan Ross and Natural Motion's Torsten Reil take sides in the pay now or pay later debate

Taking place last week, BAFTA held the latest Games Questions Time, a public event aimed at shedding light on the continued success of the video games industry, in conjunction with GamesIndustry International.

Presented by Eurogamer's Ellie Gibson, the panel consisted of outspoken TV presenter Jonathan Ross, Torsten Reil of CSR Racing publisher Natural Motion, Sports Interactive's Miles Jacobson and Lego Star Wars publisher TT Games' Tom Stone.

In the first short video of the event published today, Ross and Reil take on the free versus paid debate and whether or not either one is the winning business model.

Free Versus Paid.

More videos from the BAFTA Guru series can be viewed here.

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Glen Elliott Partner/Head of Sales, European Game League

57 2 0.0
Gutted I missed this, Jonathan Ross is a fantastic input to the argument and it seemed to work well using him in the debate.

Posted:3 years ago


Matt Martin Editor,

173 113 0.7
We have another 4 videos to run this week, Glen. Interesting to get an opinion from a broadcaster outside of games, although he does seem to dominate discussions somewhat.

Posted:3 years ago


Jamie Read 3D Artist, Neon Play Ltd

137 82 0.6
Is there any way to view these in their entirety?

Posted:3 years ago


Robert Fuller Studying GSP, DeVry University

10 4 0.4
I think that ended on the correct thought "Why do we HAVE to have the one model".

Posted:3 years ago


Daniel Hughes Studying PhD Literary Modernism, Bangor University

436 497 1.1
Fantastic input from Jonathon Ross, a little surprised to say that, but it's clear that as a passionate consumer of games, and as a parent, he sees both the benefits and negatives of free to play, and takes the common sense approach so often lacking: why can't we have full priced and free to play?

Too often the games industry decides "this is the next big thing", a decision that all too often means everything else is not worth investing in. Right now that's mobile and free to play: fantastic spaces bringing great things to gaming and to a huge audience, but it's not the only model deserving of time, investment and a wide audience. Publishers and developers need to diversify what they offer and how they offer it, whether they stick with a single price, free to play or subscriptions and episodic gaming. A one note industry, whether that's one type of platform or one type of business model, will ultimately be very bad for consumers.

Posted:3 years ago

Well, probably there needs some editing, because at some point it kept cropping into Jedward-isms :) and without context may seem strange to folks not familiar with jedward

Posted:3 years ago


Alan Wilson Vice President, Tripwire Interactive

38 75 2.0
I'm shocked (pleasantly) to find out that Jonathan Ross knows what he is talking about on this one!

Posted:3 years ago


Peter Dwyer Games Designer/Developer

490 302 0.6
I've seen Wossy talk about games a few times and he's definitely clued on the subject. He's more of a common sense kind of guy, which tends to be completely missing fro a lot of the tech journalists. It's a bit worrying that the tech journalists seem to just go along with whatever the games companies dictate almost without question. It literally takes Jonathan asking why we can't have both models for them to suddenly look like they are actually having an original thought forming in their heads!

Posted:3 years ago


Dave Green Video Games Events Producer, BAFTA

4 0 0.0
Is there any way to view these in their entirety?
Not at the moment unfortunately - but we have a long (70 minute) audio version available now on BAFTA Guru to stream or download:

Posted:3 years ago


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