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EA Maxis: PC isn't dead

EA Maxis: PC isn't dead

Wed 29 Aug 2012 1:45pm GMT / 9:45am EDT / 6:45am PDT
Development

Why SimCity lead producer Kip Katsarelis isn't afraid to back PC gaming

Kip Katsarelis, EA Maxis' lead producer on the upcoming SimCity has declared the PC gaming space alive and well, and revealed the challenges of working on such a big brand for a new audience.

"Our engine is definitely portable, it could be operated on many platforms, but that's where our market is," he told GamesIndustry International of PC gaming.

"We're still seeing the PC market is not dead, it's very much alive. Blizzard's shown quite a bit of success with their recent Diablo launch, The Sims is highly successful, so there's a market there, we've got an audience there that wants games on that platform, and we are still a PC house and will continue to be so."

He said that didn't rule out different versions of the upcoming game appearing on other platforms, and cited SimCity Social and SimCity Deluxe on iOS as examples that it could work for different devices.

1

Kip Katsarelis

"I can see us on many platforms, there's definitely an appetite for Sim City, it's one of those games that everybody can relate to, they all live somewhere!"

And it isn't just the devices that have changed since the last true SimCity was released on PC in 2003, said Katsarelis.

"Not only has gaming changed, there is that whole generation who may be aware of SimCity, and maybe they've played the iPhone version of it, but they haven't really experience that true experience on the PC. So we came out with SimCity Social, there's CityVille too, there's a whole new generation of city planners that would probably love to play our game."

Katsarelis was cagey about life beyond SimCity for Maxis, but explained that the Glassbox Engine, the foundation to all the advances made in the new game, was an investment for the future.

"It's a simulation engine capable of doing many things," he promised.

"Internally when we bring people in we give them Glassbox and let them go make their own games. People have made simulation wineries, one guy made a honey bee farm, so there's a lot you can do with it."

7 Comments

Terence Gage
Freelance writer

1,288 120 0.1
Is there really anyone claiming that the PC as a gaming platform is dying any more?! You only need to look at the success of games like Diablo, League of Legends and Runescape to see how it's thriving, as well as more esoteric releases like DayZ (is it pronounced 'Daze' or 'Day Zed'? Or maybe 'Day Zee'?) and indie studios finding loads of success on the platform. I would question at this point whether anyone claiming PC gaming is dead is just being belligerent.

Posted:A year ago

#1

Adam Campbell
Associate Producer

1,136 914 0.8
I honestly don't see why people feel they need to continually come to the defense of the PC.

I almost think one would have to be stupid to deny the power of such an open, highly installed platform when it comes to gaming and communication. A load of successful games including WoW, RS, Diablo and several billion dollar social games companies and products tell enough of a story themselves.

Posted:A year ago

#2

Kingman Cheng
Illustrator and Animator

943 156 0.2
Because we all know what happened the last time PC gaming was declared dying.

It's like how people have predicted the world is going to end and each time they've been proven wrong of course. So what's everyone got planned in December?

Posted:A year ago

#3

Morville O'Driscoll
Games Blogger & Journalist

1,480 1,252 0.8
I honestly don't see why people feel they need to continually come to the defense of the PC.
Marketing.

It's a good way to get your name (plus the name of the product you're currently developing) out there. A nice bit of promotional fluff that gets you name-checked on various sites, and causes maybe a bit of polite commotion. If you need proof:

"Not only has gaming changed, there is that whole generation who may be aware of SimCity, and maybe they've played the iPhone version of it, but they haven't really experience that true experience on the PC. So we came out with SimCity Social, there's CityVille too, there's a whole new generation of city planners that would probably love to play our game."

Edited 1 times. Last edit by Morville O'Driscoll on 29th August 2012 11:38pm

Posted:A year ago

#4
its what the govt regularly does as well. a fluff piece, but more often than not do not get the policies right

Posted:A year ago

#5

James Prendergast
Research Chemist

730 411 0.6
@Terence - I pronounce it Day Zee but then I think of it like the "Z" sound in "zombie"

@ Adam. I think it's important to put out positive messages that can counteract the negative ones. Being positive and presenting positive fronts and statements does reinforce an argument and also remind certain purse string-holders that this platform is worth investing in.

Posted:A year ago

#6

Dick

13 3 0.2
Well in my opinion companies like ubisoft are trying to make PC dead due to things like DRM. Else it is still alive.

Posted:A year ago

#7

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