Marketing

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Carolyn Feinstein new co-chair for Game Marketing Summit

11 months ago Electronic Arts' senior VP of global consumer marketing joins 2K senior VP of marketing at head of event's board of directors

1 The Stanley Parable sells 100k units

11 months ago Davey Wreden evangelises bespoke marketing materials as a key to success

34 Riccitiello: Adding a Star Wars brand is not an innovation

11 months ago Former EA CEO has some harsh words for the makers of Angry Birds

Sega's Japanese mobile network free to developers

A year ago The "Noah Pass" already has 30 devs signed up, could bring down ad costs by 80 per cent

Overcoming the marketing challenges of Saints Row IV

A year ago How Deep Silver turned around the legacy left by THQ

1 Former EA marketing boss Bunney hops to Digital Capital

A year ago Takes on marketing for growing portfolio of games and apps

25 First Xbox One TV ad features no games

A year ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality

3 American Express: League Of Legends offers real sports opportunities

A year ago As important a partnership as the "US Open or LA Kings," says first blue chip company to enter the eSports arena

Exclusive

3 Kabam Off-Key With Wartune

Opinion A year ago Free-to-play firm's legitimacy hurt by continued association with objectionably advertised game

Last call for Game Connection Marketing Awards

A year ago Event will honour best print, digital, broadcast and mobile campaigns

1 Cie Games looks to out-rev CSR Racing

A year ago [a]list daily talks with the marketer turned game developer about its advantages in the mobile racing sphere

Guild Wars 2 marketed more like HBO or Netflix than Call of Duty

A year ago On the game's one-year anniversary, [a]list daily speaks to ArenaNet's global marketing head about the game's success

7 Ouya: Marketing, PR execs sound off on controversial ad

A year ago Insiders discuss whether the situation is all that bad, and what Ouya should do next

3 One giant leap: Developing and marketing Kerbal Space Program

A year ago An unusual game developed by a marketing firm has gathered a dedicated fan base

53 Latest Ouya ad meets with widespread derision

A year ago "Experimental" animated short mocked by development community

2 The audience is the key challenge for the game industry, not technology

A year ago Game customers are “drinking from the firehose”; how do you stand out from the noise?

7 Rift sales up, player counts "way up" with switch to free-to-play

A year ago Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing

1 Nissan enters eSports arena with team sponsorship

A year ago Massive audience numbers are pulling in major advertisers to drive brand recognition

9 End times for walled gardens

A year ago Consoles are starting to allow cross-platform gaming, and it will change the market forever

1 Mobile game market growth, opportunity

A year ago Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead

Sega sets its sights on Rome

A year ago Publisher gives new Total War entry the series' largest marketing campaign to date

Zynga must change the fundamentals of its business

A year ago We look more closely at Zynga's numbers and what new CEO Mattrick has to do

5 Meteor not spending any money on advertising Hawken

A year ago Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"

7 Design for Marketing: A Manifesto

Opinion A year ago Game designers and game marketers need to work together from the very start of a project

1 Game consoles' sluggish sales demand a price cut

A year ago NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season

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