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How free-to-play has evolved game marketing

Understanding release timing, consumer behavior and analytics has become key, says Crucial Path Media's Dirk Metzger

By Dirk Metzger

Far Cry Primal: Selling the Stone Age

The creative director and marketing boss on shipping Ubisoft's mammoth title

By Rachel Weber

Playing with Firewatch

Designer Nels Anderson on marketing a narrative-focused game without ruining the mystery and how much short games should cost

By Brendan Sinclair

NativeX acquired by China's leading mobile ad firm

$25 million deal will see NativeX become a subsidiary of Mobvista

By Matthew Handrahan

Mattel gets Halo master license

Toy manufacturer lays out plans for new Mega Bloks kits, action figures, foam dart guns, RC cars and more

By Brendan Sinclair

What small teams can learn from AAA communication tactics

Stefano Petrullo on the big budget tricks that indies should pay attention to

By Stefano Petrullo

Witcher 3 was the most written about game of 2015

PlayStation dominates brand coverage, says ICO Partners research

By Dan Pearson

No E3 booth for EA this year

Publisher replacing show presence with EA Play events in London and LA, Sunday afternoon press conference; ESA responds

By Brendan Sinclair

Rovio signs Angry Birds ad deal with Venatus Media

Exclusive rights to represent Rovio Media in EMEA territories

By Rachel Weber

Nintendo edits Fire Emblem: Fates for the West

Drugging and gay conversion scene will be altered for audiences in North America and Europe

By Brendan Sinclair

The Game Awards draws 2.3 million viewers

Geoff Keighley believes show's second iteration broke even, confident it will return in 2016

By Brendan Sinclair

Activision tops November TV ad spend - Report

Black Ops III promos account for 90% of publisher's $18.6 million worth of US TV spots last month

By Brendan Sinclair

"There's a life below the top 20 grossing"

Palringo's Magnus Alm on leveraging community to lower CPI

By Dan Pearson

Overkill: "These past few weeks we screwed up"

Starbreeze-owned studio finally apologises for Payday 2 mistakes, pledges to improve lines of communication

By Matthew Handrahan

Indies don't need AAA budgets for effective marketing

Execution Labs community developer Astrid Rosemarin shares tips for how small studios can build buzz without breaking the bank

By Brendan Sinclair

Facebook to crack down on game invitations

Complaints over Candy Crush Saga invites spurred CEO Mark Zuckerberg to action

By Matthew Handrahan

iQU Group appoints Anant Bakre as its new CEO

Bakre joined the company in 2013, replaces outgoing CEO Jochem de Gruyter

By Matthew Handrahan

Valve wipes user reviews over free Steam keys

RosePortal Games paid a high price for swapping game access for community reviews

By Matthew Handrahan

Strong show for Sony, but mobile rules at TGS 2015

Tokyo Games Show is bigger than ever, but a conservative showing from publishers and the absence of Microsoft leaves it feeling a little hollow

By Rob Fahey

Unique games will still find an audience

Yoan Fanise downplays "indiepocalypse" concerns as the Digixart founder and Valiant Hearts director preps his indie debut

By Brendan Sinclair

Ubisoft will open a theme park in 2020

New venture will be in central Kuala Lumpur, with rides based on Ubi's portfolio of brands

By Matthew Handrahan

FTC slaps Machinima for deceptive Xbox One ad campaign

Regulator warns against paying YouTubers to promote products without disclosure

By Brendan Sinclair

Colossal Order: Selling Cities: Skylines

CEO Mariina Hallikainen on building "overwhelming" success with limited resources

By Matthew Handrahan

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