Marketing

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3 E3 2014: Microsoft's Big Choices

Opinion 11 months ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond

4 Nintendo apologizes for Tomodachi Life

A year ago Company sorry for lack of same-sex marriage options, pledges to be more inclusive if it makes a sequel

31 Nintendo runs afoul of GLAAD

A year ago LGBT advocacy group takes issue with Tomodachi Life's exclusion of gay marriage, Nintendo says it wasn't attempting social commentary

7 Valve refunding Earth: Year 2066 customers

A year ago Early Access game pulled from sale on Steam for dishonest marketing tactics

19 Activision backs Destiny with $500m launch investment

A year ago "The stakes for us are getting bigger" - Bobby Kotick, CEO

How Watch Dogs' delay helped marketing

A year ago Ubisoft's Tony Key looks on the bright side of having a new IP delayed at the last minute

Activision: TV marketing still needed to make a blockbuster game

A year ago Activision's Jonathan Anastas talks about the growing importance of social media in game marketing but underscores TV for AAA console

21 Nintendo skipping E3 media briefing again

A year ago Nokia Theatre to be used for Wii U Smash Bros. tournament as new game news saved for "Digital Event"

NCsoft invests $4.8 million in Korean web comics firm

A year ago Deal with Lezhin Entertainment will yield new promotional opportunities

Exclusive

4 Community is a double-edged sword

A year ago Kerbal Space Program's director of PR on the power of fans, and why building community goes a lot further than forums

Wargaming to invest $10m in eSports in 2014

A year ago CEO Victor Kisyli claims company is responding to demand among players

Exclusive

6 Spil: Casual games "just don't pay the bills any more"

A year ago CEO Eric Goossens on the shrinking opportunities in casual development, and Spil's solution to the problem

Consoles still lend credibility - Bithell

A year ago Thomas Was Alone creator explains the value of effective curation as Steam opens the content floodgates

1 Disney to buy Maker Studios for $500 million

A year ago YouTube video network could receive a further $450 million based on future performance

3 Riot lands Game of Thrones promotion in League of Legends

A year ago eSports is increasingly becoming an attractive ad opportunity for major brands

Exclusive

5 Player retention is the key to success - Steve Nix

A year ago Former id software and GameStop exec launches Yvolver, a new loyalty rewards-based platform to assist mobile developers with engagement

4 Minecraft movie in works at Warner Bros.

A year ago Mojang cofounder confirms project, concerns about indie hit "jumping the shark"

3 MMORPGs: Time to level up

Opinion A year ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead

NBA execs on the power of video games

A year ago With the NBA attracting a global audience, the league's reach is getting a boost from video games across varying platforms

8 Conan O'Brien charges for Clueless Gamer reviews

A year ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary

18 Machinima and Microsoft had deal for paid Xbox One endorsements

A year ago [UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"

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1 Aiming at the New Influencers

A year ago Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers

22 2014: Year of the Indie?

Opinion A year ago Being a successful indie developer is getting both easier and tougher

31 Nintendo targeting Wii U marketing to kids, families

A year ago Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences

Exclusive

3 "Fast follow" no longer works in mobile

A year ago As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future

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