Marketing

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25 First Xbox One TV ad features no games

10 months ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality

3 American Express: League Of Legends offers real sports opportunities

10 months ago As important a partnership as the "US Open or LA Kings," says first blue chip company to enter the eSports arena

Exclusive

3 Kabam Off-Key With Wartune

Opinion 10 months ago Free-to-play firm's legitimacy hurt by continued association with objectionably advertised game

Last call for Game Connection Marketing Awards

10 months ago Event will honour best print, digital, broadcast and mobile campaigns

1 Cie Games looks to out-rev CSR Racing

10 months ago [a]list daily talks with the marketer turned game developer about its advantages in the mobile racing sphere

Guild Wars 2 marketed more like HBO or Netflix than Call of Duty

10 months ago On the game's one-year anniversary, [a]list daily speaks to ArenaNet's global marketing head about the game's success

7 Ouya: Marketing, PR execs sound off on controversial ad

11 months ago Insiders discuss whether the situation is all that bad, and what Ouya should do next

3 One giant leap: Developing and marketing Kerbal Space Program

11 months ago An unusual game developed by a marketing firm has gathered a dedicated fan base

53 Latest Ouya ad meets with widespread derision

11 months ago "Experimental" animated short mocked by development community

2 The audience is the key challenge for the game industry, not technology

11 months ago Game customers are “drinking from the firehose”; how do you stand out from the noise?

7 Rift sales up, player counts "way up" with switch to free-to-play

11 months ago Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing

1 Nissan enters eSports arena with team sponsorship

11 months ago Massive audience numbers are pulling in major advertisers to drive brand recognition

9 End times for walled gardens

11 months ago Consoles are starting to allow cross-platform gaming, and it will change the market forever

1 Mobile game market growth, opportunity

11 months ago Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead

Sega sets its sights on Rome

11 months ago Publisher gives new Total War entry the series' largest marketing campaign to date

Zynga must change the fundamentals of its business

A year ago We look more closely at Zynga's numbers and what new CEO Mattrick has to do

5 Meteor not spending any money on advertising Hawken

A year ago Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"

7 Design for Marketing: A Manifesto

Opinion A year ago Game designers and game marketers need to work together from the very start of a project

1 Game consoles' sluggish sales demand a price cut

A year ago NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season

CBS Interactive "Playing Aggressively" in eSports

A year ago We talk to CBSi's SVP and the new VP of eSports about their media strategy

6 How World of Tanks Is Revolutionizing Xbox

A year ago Why console gaming may change forever, and what Wargaming is planning with Chris Taylor

9 Microsoft: Xbox One policy reversals not a shift away from digital

A year ago Marc Whitten says "shame on us" for not communicating, engaging with community better

18 Ubisoft: "We won't even start" a game if it can't be a franchise

A year ago Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal

Exclusive

14 PS4, Xbox One shortages: The real deal or marketing ploy?

A year ago [a]list daily's Steve Peterson takes a look at the recent reports of next-gen consoles selling out

17 Game Pricing Under Fire

A year ago The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle

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