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Sony on PS3: "It's not what you buy, it's what you're buying into"
7 months ago SCEA's John Koller tells us why he believes PS3 will draw in more consumers this holiday and why Vita is poised to take off
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Ubisoft's Far Cry 3 skin for Minecraft made with Mojang approval
8 months ago Similar projects not ruled out for future, says indie developer
Taipei Assassins win $1m League of Legends World Championship
8 months ago Riot Games and e-sports also came out ahead at LA event
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Sony shrinks European marketing teams from ten to one
8 months ago Consumer marketing streamlined to focus on games, digital imaging, mobile and TV
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Sony's Strategy In a World Without Kevin Butler
8 months ago The era of Kevin Butler would appear to be over. So what does Sony do next?
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Star Wars Angry Birds crossover hatched
8 months ago Rovio and Lucasfilm launching game November 8, merchandising tie-ins October 28
2
Zynga launches Hasbro-produced board games
8 months ago Zynga's hoping to gain even more traction with its brands
Game Marketing Summit acquired by IDG
8 months ago PromaxBDA hands off event formerly known as MI6 to trade show producers behind E3, Macworld
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Wii U struggles to build buzz
9 months ago From Twitter talk to mainstream media coverage, Nintendo's big briefing was lost in the shadow of Apple's iPhone 5 unveiling
Game Connection to host new video game marketing awards
9 months ago Event will honour marketing and communications success in the video game industry
Square Enix launches Hitman clothing line
9 months ago Collaboration with Trapstar, a brand favoured by Rihanna
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Nintendo Wii U: Launching in Apple's Shadow
9 months ago Price and date for the Wii U launch are expected this week, but will Nintendo's press event be overshadowed by Apple?
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Deadpool has taken over, says High Moon manager
9 months ago Greg Agius says that the studio was given more marketing input after War for Cybertron
Delivering earned media performance
9 months ago The Ayzenberg Group talks about maximizing earned media investments
1
Mobile Games: Making it to the 1%
9 months ago Eyal Rabinovich, Co-Founder of MoMinis, discusses the wonders of cross-promotion in the mobile market
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App marketing costs could price indies out of mobile market says new report
10 months ago Report from W3i says indie developers are facing an 'innovate or die' moment
3
Game Industry Legends: Bing Gordon
10 months ago On transition, Nintendo as a software company, funding vs. 'cool' and a three-part formula for killer apps
1
Benchmark's Mitch Lasky: The value of publishers "isn't clear"
11 months ago The investment partner looks into changes in publishing and the mobile market
Oberon Media changes name to Iplay
11 months ago Oberon rebrands to address expansion of products and services
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iPhone game marketing costs keep rising to "insane" levels
11 months ago Smaller iOS developers fear being pushed out of a crowded market
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How Valve's community solves its biggest problems
11 months ago Users provide "really elegant business solution" as alternative to contractors, says Holtman
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Console War 2012: Status Of Forces
Opinion 11 months ago A combat report on the marketing battle of Wii U vs. PS3 vs. Xbox 360
GameStop CEO: Google's tablet is a "gamechanger"
11 months ago GameStop's Paul Raines talks about tablets, the Wii U and holiday sales
Epic Mickey Marketing to the Second Power
11 months ago Disney talks enhancing the marketing for Epic Mickey 2
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Global Gaming Market: "Console is not dead"
A year ago Data and opinions from analysts and execs on the present and future of global gaming
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