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1 Minecraft dominates YouTube gaming views - Study

9 months ago Mojang game accounts for three times as much traffic as next biggest game franchise


Sega rounds out new look marketing team

9 months ago Anna Downing promoted to Head of Product Marketing, will report to new European Marketing Director

2 Assassin's Creed movie dated

10 months ago Michael Fassbender feature film to hit theaters December 21, 2016


Mobile Game Marketing in 2015

11 months ago How big brands, retargeting, programmatic buying and more will change the landscape


Penny Arcade, IGDA sign with new PR firm

11 months ago Bohle veteran Robert Brown launches Stride PR, brings previous clients with him

Berlin's Ad2games raises $9 million

11 months ago "This funding will help us grow our position as a global market leader"

3 Nintendo: eSports helped drive Smash Bros. excitement to "fever pitch"

11 months ago Nintendo's Scott Moffitt says tournaments have helped marketing efforts, creating more excitement around the franchise

2 Sony backs away from FIFA sponsorship

11 months ago Company cites stringent finances, but decision arrives amidst allegations of corruption within FIFA

Leftfield Collection submissions open for EGX Rezzed 2015

A year ago SEGA-sponsored indie showcase welcoming applicants for London show

Marketing Black Friday

Opinion A year ago The biggest sales day of the year is also the biggest marketing event of the year

Sony settles over misleading Vita ads

A year ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

4 Activision squashing Call of Duty glitch videos

A year ago Machinima cautions content creators as publisher says it's targeting cheats and competitive exploits

19 Ubisoft wants to expand Assassin's Creed audience to kids

A year ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise


Marketers and developers a "necessary union"

A year ago Ubisoft Montreal brand director Luc Duchaine says game makers need to consider marketing's needs, talks about overhype

Marketing doesn't have to be gross

A year ago Alex Hayter says it can be more effective--and cheaper--to be weird, surprising, and fun instead


28 Nintendo's Window is Closing

Opinion A year ago 2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there


64 Dirty Videos

A year ago The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?


3 Community is the new marketing

A year ago Motiga's new SVP of publishing David Reid explains how the job has changed in the era of games-as-a-service

21 Devs see power of platform holders, YouTube

A year ago Surveyed creators say video personalities slightly more trustworthy, much more effective than traditional press

Harmonix, Tilting Point sign multi-title mobile deal

A year ago Dance Central developer turns to publishing service for help with monetization, marketing, funding, and more

Kabam playing the transmedia game

A year ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm


10 Why games are revealed so early in development

A year ago The pros and cons of announcing AAA titles so early, and why this trend may be reversing


12 The method to Madden's ad madness

A year ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features


nDreams appoints Sonic boss as new VP of marketing

A year ago UK VR studio hires former global brand director for Sonic The Hedgehog

1 PS4 TV ad spending tops Xbox One by 70%

A year ago TV tracking firm estimates have Sony pushing harder for its console through first five months of the year

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