Marketing

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23 Publishers must stop marketing adult games to kids

Opinion 10 months ago Police action is going too far - but the industry does nothing to help embattled parents

2 Steam data reveals impact of Discovery update

10 months ago More games reaching more customers, more often

1 Supercell at the Super Bowl

10 months ago "It wasn't about getting our game in front of however many millions of eyeballs"

11 Hideo Kojima removed from Metal Gear marketing

10 months ago [UPDATE] Fallout between Konami and Kojima Productions reportedly has developer departing after completion of Metal Gear Solid V

4 A word on dealing with publishers: Don't

11 months ago Skulls of the Shogun dev Borut Pfeifer cautions indies against signing deals for marketing help, says many exist to leech value

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13 The Curation Question

11 months ago Can developers earn a crust on the App Store without Apple's aid?

Z2 Live vets form new mobile consultancy

11 months ago Mobile Game Partners will offer bespoke services to mobile devs under a payment-on-success model

5 Apple promotes "Pay Once & Play" games

A year ago Dozens of games without in-app purchases receive prominent placement on App Store

1 Minecraft dominates YouTube gaming views - Study

A year ago Mojang game accounts for three times as much traffic as next biggest game franchise

Jobs

Sega rounds out new look marketing team

A year ago Anna Downing promoted to Head of Product Marketing, will report to new European Marketing Director

2 Assassin's Creed movie dated

A year ago Michael Fassbender feature film to hit theaters December 21, 2016

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Mobile Game Marketing in 2015

A year ago How big brands, retargeting, programmatic buying and more will change the landscape

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Penny Arcade, IGDA sign with new PR firm

A year ago Bohle veteran Robert Brown launches Stride PR, brings previous clients with him

Berlin's Ad2games raises $9 million

A year ago "This funding will help us grow our position as a global market leader"

3 Nintendo: eSports helped drive Smash Bros. excitement to "fever pitch"

A year ago Nintendo's Scott Moffitt says tournaments have helped marketing efforts, creating more excitement around the franchise

2 Sony backs away from FIFA sponsorship

A year ago Company cites stringent finances, but decision arrives amidst allegations of corruption within FIFA

Leftfield Collection submissions open for EGX Rezzed 2015

A year ago SEGA-sponsored indie showcase welcoming applicants for London show

Marketing Black Friday

Opinion A year ago The biggest sales day of the year is also the biggest marketing event of the year

Sony settles over misleading Vita ads

A year ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

4 Activision squashing Call of Duty glitch videos

A year ago Machinima cautions content creators as publisher says it's targeting cheats and competitive exploits

19 Ubisoft wants to expand Assassin's Creed audience to kids

A year ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise

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Marketers and developers a "necessary union"

A year ago Ubisoft Montreal brand director Luc Duchaine says game makers need to consider marketing's needs, talks about overhype

Marketing doesn't have to be gross

A year ago Alex Hayter says it can be more effective--and cheaper--to be weird, surprising, and fun instead

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28 Nintendo's Window is Closing

Opinion A year ago 2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there

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64 Dirty Videos

A year ago The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?

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