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6 Indies don't need AAA budgets for effective marketing

11 months ago Execution Labs community developer Astrid Rosemarin shares tips for how small studios can build buzz without breaking the bank

Facebook to crack down on game invitations

A year ago Complaints over Candy Crush Saga invites spurred CEO Mark Zuckerberg to action


iQU Group appoints Anant Bakre as its new CEO

A year ago Bakre joined the company in 2013, replaces outgoing CEO Jochem de Gruyter

4 Valve wipes user reviews over free Steam keys

A year ago RosePortal Games paid a high price for swapping game access for community reviews


16 How data has redefined the role of the game marketer

A year ago And the importance of accurate metrics for better design


Strong show for Sony, but mobile rules at TGS 2015

A year ago Tokyo Games Show is bigger than ever, but a conservative showing from publishers and the absence of Microsoft leaves it feeling a little hollow


4 Unique games will still find an audience

A year ago Yoan Fanise downplays "indiepocalypse" concerns as the Digixart founder and Valiant Hearts director preps his indie debut

5 Ubisoft will open a theme park in 2020

A year ago New venture will be in central Kuala Lumpur, with rides based on Ubi's portfolio of brands

2 FTC slaps Machinima for deceptive Xbox One ad campaign

A year ago Regulator warns against paying YouTubers to promote products without disclosure


1 Colossal Order: Selling Cities: Skylines

A year ago CEO Mariina Hallikainen on building "overwhelming" success with limited resources

1 Disney Infinity audience split 50/50 male-female

A year ago VP behind toys-to-life franchise says appeal also balanced between young and old


10 The Price of Fame

Opinion A year ago Superdata's Joost van Dreunen examines the impact YouTubers, Hollywood celebrities, and big-name developers are having on the industry


1 Pulling off The Swindle

A year ago How the misfire of Gun Monkeys and an indie publishing assist helped Dan Marshall hit the mark with his new procedural stealth-action game

EA drops NHL cover star

A year ago Patrick Kane yanked from NHL 16 box art in light of ongoing rape investigation

iQU acquires TinyLoot, Target Gamers

A year ago Mobile marketing firm builds user acquisition portfolio

CPI continues to climb on iOS and Android

A year ago Fiksu data shows iOS climbing faster, but remains the most cost-effective platform


1 Motiga hires new head of publishing for Europe

A year ago Rahim Attaba brings experience from Trion Worlds and Wargaming ahead of Gigantic's launch


2 How intelligent in-game ads can change free-to-play

A year ago Merely including in-game ads isn't enough; they need to be presented in a way that keeps both users and advertisers happy

SuperAwesome raises $7 million in Series A round

A year ago Bangkok and New York offices will grow following the influx of new funding

6 Kojima's name removed from Metal Gear Solid V cover

A year ago As the game's release looms, evidence of an official split with Konami is starting to pile up


Marketing has come apart - EA CMO

A year ago Chris Bruzzo discusses the new interactivity of selling interactive entertainment, when you want cultural relevance, and when you don't

Logitech unveils new Logi brand identity

A year ago Streamlined moniker to reflect peripheral maker's new focus on simple design, bold colors


4 Original vision for Xbox One hasn't changed - Xbox CMO

A year ago Mike Nichols says non-gaming usage is high and growing, but games sell the system so that's where the marketing emphasis goes

Roblox integrates SuperAwesome's ad platform

A year ago Attracted by "100 per cent kid-safe advertising and the global compliance"

Angry Birds strike Lego deal

A year ago Next year's feature film adaptation will have tie-in toys from building block maker

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