10 months ago With the NBA attracting a global audience, the league's reach is getting a boost from video games across varying platforms
10 months ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
10 months ago [UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"
11 months ago Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers
Opinion 11 months ago Being a successful indie developer is getting both easier and tougher
A year ago Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences
A year ago As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future
A year ago New measures spell trouble for monetisation on user-created videos, several publishers distance themselves from crackdown
A year ago Superdata warns of "user acquisition bloodbath," suggests skipping the seasonal marketing push
Opinion A year ago Microsoft's super-sized Xbox One marketing campaign insulting to fans' intelligence
A year ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
A year ago Canadian marketing head says new console is outpacing Xbox 360 preorders 2-to-1, no worries about a Red Ring of Death repeat
A year ago Antichamber dev Alexander Bruce says exposure "is becoming more and more the dominant problem" for indies to solve.
A year ago Publisher cites "mutual decision" to end deal with pro golfer; PGA Tour to continue on mobile and next-gen
A year ago Electronic Arts' senior VP of global consumer marketing joins 2K senior VP of marketing at head of event's board of directors
A year ago Davey Wreden evangelises bespoke marketing materials as a key to success
A year ago Former EA CEO has some harsh words for the makers of Angry Birds
A year ago The "Noah Pass" already has 30 devs signed up, could bring down ad costs by 80 per cent
A year ago How Deep Silver turned around the legacy left by THQ
A year ago Takes on marketing for growing portfolio of games and apps
A year ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality
A year ago As important a partnership as the "US Open or LA Kings," says first blue chip company to enter the eSports arena
Opinion A year ago Free-to-play firm's legitimacy hurt by continued association with objectionably advertised game
A year ago Event will honour best print, digital, broadcast and mobile campaigns