Marketing

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Jobs

iQU Group appoints Anant Bakre as its new CEO

11 months ago Bakre joined the company in 2013, replaces outgoing CEO Jochem de Gruyter

4 Valve wipes user reviews over free Steam keys

A year ago RosePortal Games paid a high price for swapping game access for community reviews

Sponsored

16 How data has redefined the role of the game marketer

A year ago And the importance of accurate metrics for better design

Exclusive

Strong show for Sony, but mobile rules at TGS 2015

A year ago Tokyo Games Show is bigger than ever, but a conservative showing from publishers and the absence of Microsoft leaves it feeling a little hollow

Exclusive

4 Unique games will still find an audience

A year ago Yoan Fanise downplays "indiepocalypse" concerns as the Digixart founder and Valiant Hearts director preps his indie debut

5 Ubisoft will open a theme park in 2020

A year ago New venture will be in central Kuala Lumpur, with rides based on Ubi's portfolio of brands

2 FTC slaps Machinima for deceptive Xbox One ad campaign

A year ago Regulator warns against paying YouTubers to promote products without disclosure

Exclusive

1 Colossal Order: Selling Cities: Skylines

A year ago CEO Mariina Hallikainen on building "overwhelming" success with limited resources

1 Disney Infinity audience split 50/50 male-female

A year ago VP behind toys-to-life franchise says appeal also balanced between young and old

Exclusive

10 The Price of Fame

Opinion A year ago Superdata's Joost van Dreunen examines the impact YouTubers, Hollywood celebrities, and big-name developers are having on the industry

Exclusive

1 Pulling off The Swindle

A year ago How the misfire of Gun Monkeys and an indie publishing assist helped Dan Marshall hit the mark with his new procedural stealth-action game

EA drops NHL cover star

A year ago Patrick Kane yanked from NHL 16 box art in light of ongoing rape investigation

iQU acquires TinyLoot, Target Gamers

A year ago Mobile marketing firm builds user acquisition portfolio

CPI continues to climb on iOS and Android

A year ago Fiksu data shows iOS climbing faster, but remains the most cost-effective platform

Jobs

1 Motiga hires new head of publishing for Europe

A year ago Rahim Attaba brings experience from Trion Worlds and Wargaming ahead of Gigantic's launch

Sponsored

2 How intelligent in-game ads can change free-to-play

A year ago Merely including in-game ads isn't enough; they need to be presented in a way that keeps both users and advertisers happy

SuperAwesome raises $7 million in Series A round

A year ago Bangkok and New York offices will grow following the influx of new funding

6 Kojima's name removed from Metal Gear Solid V cover

A year ago As the game's release looms, evidence of an official split with Konami is starting to pile up

Exclusive

Marketing has come apart - EA CMO

A year ago Chris Bruzzo discusses the new interactivity of selling interactive entertainment, when you want cultural relevance, and when you don't

Logitech unveils new Logi brand identity

A year ago Streamlined moniker to reflect peripheral maker's new focus on simple design, bold colors

Exclusive

4 Original vision for Xbox One hasn't changed - Xbox CMO

A year ago Mike Nichols says non-gaming usage is high and growing, but games sell the system so that's where the marketing emphasis goes

Roblox integrates SuperAwesome's ad platform

A year ago Attracted by "100 per cent kid-safe advertising and the global compliance"

Angry Birds strike Lego deal

A year ago Next year's feature film adaptation will have tie-in toys from building block maker

5 Ubisoft's Frag Dolls disband

A year ago Female gaming team shuts down after almost 11 years

Mobile marketing costs continue to rise exponentially

A year ago User acquisition and retention has never been so expensive, says Fiksu

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