Marketing

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64 Dirty Videos

9 months ago The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?

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3 Community is the new marketing

10 months ago Motiga's new SVP of publishing David Reid explains how the job has changed in the era of games-as-a-service

21 Devs see power of platform holders, YouTube

10 months ago Surveyed creators say video personalities slightly more trustworthy, much more effective than traditional press

Harmonix, Tilting Point sign multi-title mobile deal

10 months ago Dance Central developer turns to publishing service for help with monetization, marketing, funding, and more

Kabam playing the transmedia game

11 months ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm

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10 Why games are revealed so early in development

11 months ago The pros and cons of announcing AAA titles so early, and why this trend may be reversing

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12 The method to Madden's ad madness

11 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

Jobs

nDreams appoints Sonic boss as new VP of marketing

A year ago UK VR studio hires former global brand director for Sonic The Hedgehog

1 PS4 TV ad spending tops Xbox One by 70%

A year ago TV tracking firm estimates have Sony pushing harder for its console through first five months of the year

6 Atari details new corporate strategy

A year ago Licensing, online casinos, LGBT audiences all play a part in positioning for the "interactive entertainment production company"

6 Nordic Games acquires THQ trademark

A year ago Will use THQ brand to sell franchises bought at bankruptcy auction

2 Sony E3 press conference to play at movie theaters

A year ago PlayStation maker's media briefing to show for free at 43 big screens across North America

10 E3 2014: Nintendo's Opportunity

Opinion A year ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3

Rovio names new licensing team

A year ago Angry Birds outfit introduces new execs to consumer products licensing unit as it transitions beyond games

3 Nintendo to launch YouTube affiliate program

A year ago Wii U maker to share advertising revenues with video content creators

Jobs

Scopely hires Disney biz dev executive

A year ago Tapulous founder Tim O'Brien joins mobile network as chief revenue officer

Dota 2 tournament prize pool hits $6 million

A year ago Community initiative pushes The International's prize to unprecedented level

5 E3 2014: Sony's Challenges

Opinion A year ago The PS4 is the best-selling console, but can Sony keep it that way?

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30 Far Cry 4 already playing with fire

Opinion A year ago Promo art for Ubisoft's upcoming shooter raises eyebrows, questions about why developers push players' buttons

3 E3 2014: Microsoft's Big Choices

Opinion A year ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond

4 Nintendo apologizes for Tomodachi Life

A year ago Company sorry for lack of same-sex marriage options, pledges to be more inclusive if it makes a sequel

31 Nintendo runs afoul of GLAAD

A year ago LGBT advocacy group takes issue with Tomodachi Life's exclusion of gay marriage, Nintendo says it wasn't attempting social commentary

7 Valve refunding Earth: Year 2066 customers

A year ago Early Access game pulled from sale on Steam for dishonest marketing tactics

19 Activision backs Destiny with $500m launch investment

A year ago "The stakes for us are getting bigger" - Bobby Kotick, CEO

How Watch Dogs' delay helped marketing

A year ago Ubisoft's Tony Key looks on the bright side of having a new IP delayed at the last minute

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