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Ubisoft opening Rabbids Amusement Center

Publisher's first foray into family entertainment centers opens doors in Montreal this August

By Brendan Sinclair

SNK recommits to games

After abandoning pachi-slot business, publisher emphasizes gaming focus with old logo, slogan

By Brendan Sinclair

Don Daglow: "I'm calling bullshit on core, mid-core and casual"

Veteran developer believes restrictive marketing language stems from industry's outdated veneration of difficulty

By Matthew Handrahan

IAP the least popular form of monetisation among players

Even premium was more popular than in-app purchasing in Unity survey, but video ads were by far the favourite choice

By Matthew Handrahan

Indie acclaim is "like a drug"

What Framed designer Joshua Boggs learned from his self-destructive pursuit of critical praise, and how he hopes to avoid repeating those mistakes

By Brendan Sinclair

Square Enix backs Final Fantasy XV with feature-length movie

Sean Bean and Lena Heady star in CG animated film, FFXV will also get a web series and mobile game

By Matthew Handrahan

Nintendo UK expands marketing and comms team

Matthias Hempfling and Kalpesh Tailor both take senior roles as they join from Frankfurt office

By Matthew Handrahan

What every indie needs to know about PR

ICO Partners' Thomas Reisenegger outlines five keys to success for indie devs

By James Brightman

What do Chivalry and Rocket League have in common?

Torn Banner's Alex Hayter explains the method behind the studio's madness for indie cross-promotions

By Brendan Sinclair

How free-to-play has evolved game marketing

Understanding release timing, consumer behavior and analytics has become key, says Crucial Path Media's Dirk Metzger

By Dirk Metzger

Far Cry Primal: Selling the Stone Age

The creative director and marketing boss on shipping Ubisoft's mammoth title

By Rachel Weber

Playing with Firewatch

Designer Nels Anderson on marketing a narrative-focused game without ruining the mystery and how much short games should cost

By Brendan Sinclair

NativeX acquired by China's leading mobile ad firm

$25 million deal will see NativeX become a subsidiary of Mobvista

By Matthew Handrahan

Mattel gets Halo master license

Toy manufacturer lays out plans for new Mega Bloks kits, action figures, foam dart guns, RC cars and more

By Brendan Sinclair

What small teams can learn from AAA communication tactics

Stefano Petrullo on the big budget tricks that indies should pay attention to

By Stefano Petrullo

Witcher 3 was the most written about game of 2015

PlayStation dominates brand coverage, says ICO Partners research

By Dan Pearson

No E3 booth for EA this year

Publisher replacing show presence with EA Play events in London and LA, Sunday afternoon press conference; ESA responds

By Brendan Sinclair

Rovio signs Angry Birds ad deal with Venatus Media

Exclusive rights to represent Rovio Media in EMEA territories

By Rachel Weber

Nintendo edits Fire Emblem: Fates for the West

Drugging and gay conversion scene will be altered for audiences in North America and Europe

By Brendan Sinclair

The Game Awards draws 2.3 million viewers

Geoff Keighley believes show's second iteration broke even, confident it will return in 2016

By Brendan Sinclair

Activision tops November TV ad spend - Report

Black Ops III promos account for 90% of publisher's $18.6 million worth of US TV spots last month

By Brendan Sinclair

"There's a life below the top 20 grossing"

Palringo's Magnus Alm on leveraging community to lower CPI

By Dan Pearson

Overkill: "These past few weeks we screwed up"

Starbreeze-owned studio finally apologises for Payday 2 mistakes, pledges to improve lines of communication

By Matthew Handrahan

Indies don't need AAA budgets for effective marketing

Execution Labs community developer Astrid Rosemarin shares tips for how small studios can build buzz without breaking the bank

By Brendan Sinclair

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