Marketing

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Exclusive

1 Pulling off The Swindle

9 months ago How the misfire of Gun Monkeys and an indie publishing assist helped Dan Marshall hit the mark with his new procedural stealth-action game

EA drops NHL cover star

10 months ago Patrick Kane yanked from NHL 16 box art in light of ongoing rape investigation

iQU acquires TinyLoot, Target Gamers

10 months ago Mobile marketing firm builds user acquisition portfolio

CPI continues to climb on iOS and Android

10 months ago Fiksu data shows iOS climbing faster, but remains the most cost-effective platform

Jobs

1 Motiga hires new head of publishing for Europe

10 months ago Rahim Attaba brings experience from Trion Worlds and Wargaming ahead of Gigantic's launch

Sponsored

2 How intelligent in-game ads can change free-to-play

10 months ago Merely including in-game ads isn't enough; they need to be presented in a way that keeps both users and advertisers happy

SuperAwesome raises $7 million in Series A round

11 months ago Bangkok and New York offices will grow following the influx of new funding

6 Kojima's name removed from Metal Gear Solid V cover

11 months ago As the game's release looms, evidence of an official split with Konami is starting to pile up

Exclusive

Marketing has come apart - EA CMO

11 months ago Chris Bruzzo discusses the new interactivity of selling interactive entertainment, when you want cultural relevance, and when you don't

Logitech unveils new Logi brand identity

11 months ago Streamlined moniker to reflect peripheral maker's new focus on simple design, bold colors

Exclusive

4 Original vision for Xbox One hasn't changed - Xbox CMO

A year ago Mike Nichols says non-gaming usage is high and growing, but games sell the system so that's where the marketing emphasis goes

Roblox integrates SuperAwesome's ad platform

A year ago Attracted by "100 per cent kid-safe advertising and the global compliance"

Angry Birds strike Lego deal

A year ago Next year's feature film adaptation will have tie-in toys from building block maker

5 Ubisoft's Frag Dolls disband

A year ago Female gaming team shuts down after almost 11 years

Mobile marketing costs continue to rise exponentially

A year ago User acquisition and retention has never been so expensive, says Fiksu

Gearbox dropped from Colonial Marines lawsuit

A year ago Court also drops class action status, Sega in new settlement talks with original plaintiffs

Jobs

SGN hires Activision veteran as VP of communications

A year ago Ryh-Ming Poon brings extensive experience from GameFly, Machinima and Activision

1 LoopMe predicts $500 million annual mobile ad budgets

A year ago "Mobile is disrupting television advertising, and television advertising is a $200 billion marketplace"

Exclusive

1 Attack of the Indies: How devs can master social media in 5 simple steps

A year ago Keith Andrew unlocks the secrets of social media marketing

RockYou acquires PlayHaven ad network

A year ago The "recycled games" business model is still working well for RockYou

Exclusive

Taking Deus Ex beyond the core

A year ago Global brand director explains the strategy behind mysterious Twitch campaign to announce Mankind Divided

Exclusive

32 Indies must learn to love marketing

Opinion A year ago Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too

6 Only 2.4% of gaming views on YouTube come from official channels

A year ago Fan-made content remains king, with Minecraft ruling the roost

2 Playing The App Store Blues

Opinion A year ago Developers have many complaints about Apple's App Store, but success is possible despite these issues

6 Apps are the most competitive market ever - Rovio exec

A year ago VP of acquisition and engagement says user acquisition costs must be part of core development budget

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