Marketing

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Carolyn Feinstein new co-chair for Game Marketing Summit

10 months ago Electronic Arts' senior VP of global consumer marketing joins 2K senior VP of marketing at head of event's board of directors

1 The Stanley Parable sells 100k units

10 months ago Davey Wreden evangelises bespoke marketing materials as a key to success

34 Riccitiello: Adding a Star Wars brand is not an innovation

11 months ago Former EA CEO has some harsh words for the makers of Angry Birds

Sega's Japanese mobile network free to developers

11 months ago The "Noah Pass" already has 30 devs signed up, could bring down ad costs by 80 per cent

Overcoming the marketing challenges of Saints Row IV

A year ago How Deep Silver turned around the legacy left by THQ

1 Former EA marketing boss Bunney hops to Digital Capital

A year ago Takes on marketing for growing portfolio of games and apps

25 First Xbox One TV ad features no games

A year ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality

3 American Express: League Of Legends offers real sports opportunities

A year ago As important a partnership as the "US Open or LA Kings," says first blue chip company to enter the eSports arena

Exclusive

3 Kabam Off-Key With Wartune

Opinion A year ago Free-to-play firm's legitimacy hurt by continued association with objectionably advertised game

Last call for Game Connection Marketing Awards

A year ago Event will honour best print, digital, broadcast and mobile campaigns

1 Cie Games looks to out-rev CSR Racing

A year ago [a]list daily talks with the marketer turned game developer about its advantages in the mobile racing sphere

Guild Wars 2 marketed more like HBO or Netflix than Call of Duty

A year ago On the game's one-year anniversary, [a]list daily speaks to ArenaNet's global marketing head about the game's success

7 Ouya: Marketing, PR execs sound off on controversial ad

A year ago Insiders discuss whether the situation is all that bad, and what Ouya should do next

3 One giant leap: Developing and marketing Kerbal Space Program

A year ago An unusual game developed by a marketing firm has gathered a dedicated fan base

53 Latest Ouya ad meets with widespread derision

A year ago "Experimental" animated short mocked by development community

2 The audience is the key challenge for the game industry, not technology

A year ago Game customers are “drinking from the firehose”; how do you stand out from the noise?

7 Rift sales up, player counts "way up" with switch to free-to-play

A year ago Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing

1 Nissan enters eSports arena with team sponsorship

A year ago Massive audience numbers are pulling in major advertisers to drive brand recognition

9 End times for walled gardens

A year ago Consoles are starting to allow cross-platform gaming, and it will change the market forever

1 Mobile game market growth, opportunity

A year ago Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead

Sega sets its sights on Rome

A year ago Publisher gives new Total War entry the series' largest marketing campaign to date

Zynga must change the fundamentals of its business

A year ago We look more closely at Zynga's numbers and what new CEO Mattrick has to do

5 Meteor not spending any money on advertising Hawken

A year ago Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"

7 Design for Marketing: A Manifesto

Opinion A year ago Game designers and game marketers need to work together from the very start of a project

1 Game consoles' sluggish sales demand a price cut

A year ago NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season

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