Marketing

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Exclusive

6 Indies don't need AAA budgets for effective marketing

5 months ago Execution Labs community developer Astrid Rosemarin shares tips for how small studios can build buzz without breaking the bank

Facebook to crack down on game invitations

6 months ago Complaints over Candy Crush Saga invites spurred CEO Mark Zuckerberg to action

Jobs

iQU Group appoints Anant Bakre as its new CEO

6 months ago Bakre joined the company in 2013, replaces outgoing CEO Jochem de Gruyter

4 Valve wipes user reviews over free Steam keys

6 months ago RosePortal Games paid a high price for swapping game access for community reviews

Sponsored

16 How data has redefined the role of the game marketer

7 months ago And the importance of accurate metrics for better design

Exclusive

Strong show for Sony, but mobile rules at TGS 2015

7 months ago Tokyo Games Show is bigger than ever, but a conservative showing from publishers and the absence of Microsoft leaves it feeling a little hollow

Exclusive

4 Unique games will still find an audience

7 months ago Yoan Fanise downplays "indiepocalypse" concerns as the Digixart founder and Valiant Hearts director preps his indie debut

5 Ubisoft will open a theme park in 2020

7 months ago New venture will be in central Kuala Lumpur, with rides based on Ubi's portfolio of brands

2 FTC slaps Machinima for deceptive Xbox One ad campaign

7 months ago Regulator warns against paying YouTubers to promote products without disclosure

Exclusive

1 Colossal Order: Selling Cities: Skylines

7 months ago CEO Mariina Hallikainen on building "overwhelming" success with limited resources

1 Disney Infinity audience split 50/50 male-female

8 months ago VP behind toys-to-life franchise says appeal also balanced between young and old

Exclusive

10 The Price of Fame

Opinion 8 months ago Superdata's Joost van Dreunen examines the impact YouTubers, Hollywood celebrities, and big-name developers are having on the industry

Exclusive

1 Pulling off The Swindle

8 months ago How the misfire of Gun Monkeys and an indie publishing assist helped Dan Marshall hit the mark with his new procedural stealth-action game

EA drops NHL cover star

8 months ago Patrick Kane yanked from NHL 16 box art in light of ongoing rape investigation

iQU acquires TinyLoot, Target Gamers

8 months ago Mobile marketing firm builds user acquisition portfolio

CPI continues to climb on iOS and Android

9 months ago Fiksu data shows iOS climbing faster, but remains the most cost-effective platform

Jobs

1 Motiga hires new head of publishing for Europe

9 months ago Rahim Attaba brings experience from Trion Worlds and Wargaming ahead of Gigantic's launch

Sponsored

2 How intelligent in-game ads can change free-to-play

9 months ago Merely including in-game ads isn't enough; they need to be presented in a way that keeps both users and advertisers happy

SuperAwesome raises $7 million in Series A round

9 months ago Bangkok and New York offices will grow following the influx of new funding

6 Kojima's name removed from Metal Gear Solid V cover

9 months ago As the game's release looms, evidence of an official split with Konami is starting to pile up

Exclusive

Marketing has come apart - EA CMO

9 months ago Chris Bruzzo discusses the new interactivity of selling interactive entertainment, when you want cultural relevance, and when you don't

Logitech unveils new Logi brand identity

9 months ago Streamlined moniker to reflect peripheral maker's new focus on simple design, bold colors

Exclusive

4 Original vision for Xbox One hasn't changed - Xbox CMO

10 months ago Mike Nichols says non-gaming usage is high and growing, but games sell the system so that's where the marketing emphasis goes

Roblox integrates SuperAwesome's ad platform

10 months ago Attracted by "100 per cent kid-safe advertising and the global compliance"

Angry Birds strike Lego deal

10 months ago Next year's feature film adaptation will have tie-in toys from building block maker

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