3 months ago YouTube video network could receive a further $450 million based on future performance
3 months ago eSports is increasingly becoming an attractive ad opportunity for major brands
4 months ago Former id software and GameStop exec launches Yvolver, a new loyalty rewards-based platform to assist mobile developers with engagement
4 months ago Mojang cofounder confirms project, concerns about indie hit "jumping the shark"
Opinion 4 months ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead
5 months ago With the NBA attracting a global audience, the league's reach is getting a boost from video games across varying platforms
5 months ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
6 months ago [UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"
6 months ago Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers
Opinion 6 months ago Being a successful indie developer is getting both easier and tougher
7 months ago Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences
7 months ago As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future
7 months ago New measures spell trouble for monetisation on user-created videos, several publishers distance themselves from crackdown
7 months ago Superdata warns of "user acquisition bloodbath," suggests skipping the seasonal marketing push
Opinion 8 months ago Microsoft's super-sized Xbox One marketing campaign insulting to fans' intelligence
8 months ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
8 months ago Canadian marketing head says new console is outpacing Xbox 360 preorders 2-to-1, no worries about a Red Ring of Death repeat
8 months ago Antichamber dev Alexander Bruce says exposure "is becoming more and more the dominant problem" for indies to solve.
8 months ago Publisher cites "mutual decision" to end deal with pro golfer; PGA Tour to continue on mobile and next-gen
8 months ago Electronic Arts' senior VP of global consumer marketing joins 2K senior VP of marketing at head of event's board of directors
9 months ago Davey Wreden evangelises bespoke marketing materials as a key to success
9 months ago Former EA CEO has some harsh words for the makers of Angry Birds
9 months ago The "Noah Pass" already has 30 devs signed up, could bring down ad costs by 80 per cent
10 months ago How Deep Silver turned around the legacy left by THQ
10 months ago Takes on marketing for growing portfolio of games and apps