Marketing

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SNK recommits to games

5 months ago After abandoning pachi-slot business, publisher emphasizes gaming focus with old logo, slogan

6 Don Daglow: "I'm calling bullshit on core, mid-core and casual"

5 months ago Veteran developer believes restrictive marketing language stems from industry's outdated veneration of difficulty

6 IAP the least popular form of monetisation among players

5 months ago Even premium was more popular than in-app purchasing in Unity survey, but video ads were by far the favourite choice

Exclusive

Indie acclaim is "like a drug"

5 months ago What Framed designer Joshua Boggs learned from his self-destructive pursuit of critical praise, and how he hopes to avoid repeating those mistakes

Square Enix backs Final Fantasy XV with feature-length movie

5 months ago Sean Bean and Lena Heady star in CG animated film, FFXV will also get a web series and mobile game

Jobs

Nintendo UK expands marketing and comms team

6 months ago Matthias Hempfling and Kalpesh Tailor both take senior roles as they join from Frankfurt office

What every indie needs to know about PR

6 months ago ICO Partners' Thomas Reisenegger outlines five keys to success for indie devs

What do Chivalry and Rocket League have in common?

6 months ago Torn Banner's Alex Hayter explains the method behind the studio's madness for indie cross-promotions

Exclusive

3 How free-to-play has evolved game marketing

6 months ago Understanding release timing, consumer behavior and analytics has become key, says Crucial Path Media's Dirk Metzger

Exclusive

Far Cry Primal: Selling the Stone Age

6 months ago The creative director and marketing boss on shipping Ubisoft's mammoth title

Exclusive

2 Playing with Firewatch

6 months ago Designer Nels Anderson on marketing a narrative-focused game without ruining the mystery and how much short games should cost

NativeX acquired by China's leading mobile ad firm

7 months ago $25 million deal will see NativeX become a subsidiary of Mobvista

1 Mattel gets Halo master license

7 months ago Toy manufacturer lays out plans for new Mega Bloks kits, action figures, foam dart guns, RC cars and more

Exclusive

What small teams can learn from AAA communication tactics

7 months ago Stefano Petrullo on the big budget tricks that indies should pay attention to

Witcher 3 was the most written about game of 2015

8 months ago PlayStation dominates brand coverage, says ICO Partners research

3 No E3 booth for EA this year

8 months ago Publisher replacing show presence with EA Play events in London and LA, Sunday afternoon press conference; ESA responds

Rovio signs Angry Birds ad deal with Venatus Media

8 months ago Exclusive rights to represent Rovio Media in EMEA territories

5 Nintendo edits Fire Emblem: Fates for the West

8 months ago Drugging and gay conversion scene will be altered for audiences in North America and Europe

4 The Game Awards draws 2.3 million viewers

9 months ago Geoff Keighley believes show's second iteration broke even, confident it will return in 2016

Activision tops November TV ad spend - Report

9 months ago Black Ops III promos account for 90% of publisher's $18.6 million worth of US TV spots last month

Exclusive

"There's a life below the top 20 grossing"

10 months ago Palringo's Magnus Alm on leveraging community to lower CPI

Overkill: "These past few weeks we screwed up"

10 months ago Starbreeze-owned studio finally apologises for Payday 2 mistakes, pledges to improve lines of communication

Exclusive

1 "With the right launch 30 per cent of your revenue should come from China"

10 months ago iDreamSky president Jeff Lyndon on rethinking 'global' success

Exclusive

6 Indies don't need AAA budgets for effective marketing

10 months ago Execution Labs community developer Astrid Rosemarin shares tips for how small studios can build buzz without breaking the bank

Facebook to crack down on game invitations

11 months ago Complaints over Candy Crush Saga invites spurred CEO Mark Zuckerberg to action

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