Marketing

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3 American McGee on Kickstarter: “We turned it into Kicklauncher”

4 months ago The Akaneiro developer thinks more Kickstarter projects should involve nearly finished games

12 American McGee retracts EA marketing claims

4 months ago "It attracted a few pissed messages from EA"

11 American McGee: EA tricked Alice customers

4 months ago Spicy Horse dev isn't pleased with EA's marketing team

5 Sony settles suit with Kevin Butler actor

5 months ago Jerry Lambert agrees to avoid gaming ads for two years, admits Bridgestone Wii spot caused confusion

1 Disney Infinity merges real toys, virutal worlds

5 months ago New Skylanders-like game platform to cross-over Pirates of the Caribbean, The Incredibles, and more [UPDATE: Activision "flattered"]

1 Angry Birds maker to talk about building brands at [a]list summit

5 months ago Rovio's senior vice president of marketing headlines [a]list summit NY

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Hunger Games dev: "We are changing the way Hollywood does business"

5 months ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"

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Assassin's Creed III: Ubi wanted to avoid the “glorified add-on pack”

5 months ago Ubisoft exec Tony Key on pitfalls of having an annual franchise and the marketing differences in the US and Europe

Epic opens merch store

5 months ago Gears of War and Unreal Engine maker launches online storefront for T-shirts, art prints

Exclusive

Ubisoft: Just Dance won't go the route of Guitar Hero

6 months ago Ubi marketer Tony Key talks about keeping Just Dance fresh and why it's like an annual sports franchise

15 Naughty Dog: We've been asked to push Ellie to the back of the box art

6 months ago Last Of Us creative director and star Ashley Johnson tackle the sexism and game packaging

29 Levine: Bioshock box art isn't for fans

6 months ago Irrational boss explains why Bioshock Infinite art is like salad dressing

Exclusive

23 Roundtable: Has The Industry Grown Up?

6 months ago After a year of controversies, we take a hard look at the industry's growing pains

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74 Hitman Marketing Botches the Job, Sells Us Short

Opinion 6 months ago Just what was Square Enix trying to accomplish with its bully-friendly Facebook app?

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Publisher 2.0 - The rise of content marketing

6 months ago Game publishers are turning to content marketing as gamers turn away from traditional ads

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23 Daglow: Consoles, big publishers not going anywhere

6 months ago Industry veteran says digital revolution won't eliminate established roles, notes that many designers "give short shrift" to marketing

1 Ubisoft, Sony, NCsoft take home Game Connection Marketing Awards

6 months ago Just Dance 3, PS Vita, Assassin's Creed III and Guild Wars 2 all honoured

2 Ubisoft leads new video game marketing awards nominations

6 months ago Wargaming.net, GOG.com, Gamersfirst and more to be honoured in Paris

3 Nielsen: Kids want iOS and Wii U for the holidays

6 months ago Apple will sell a number of iPads in the next six months

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10 Hitman marketer doesn't want to "exploit" controversy

6 months ago Square Enix's Cord Smith would also like to see channel-wide preorder bonuses instead of retailer exclusives

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8 Marketing murder: The secrets of selling Assassin's Creed 3

7 months ago Geoffroy Sardin on starting early, cinema, Vita sales and going beyond the release day numbers

3 New director for Lincoln Beasley PR & Marketing

7 months ago Natalie Griffith joins from Blitz Games Studios

2 Nintendo accelerates Wii U push with 5,000 kiosks at US retail

7 months ago Consumers will be able to either play certain titles or watch videos about them

Exclusive

11 Xbox 360 the only console to "defy gravity" says Microsoft

7 months ago Xbox product marketing exec Matt Barlow boasts about 360's momentum and talks strategy going into this holiday against PS3 and Wii U

Nintendo offers rebates for digital sales

7 months ago Deluxe Wii U owners to get 10% back in eShop credit for downloaded games through 2014

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