Marketing

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19 Activision backs Destiny with $500m launch investment

5 months ago "The stakes for us are getting bigger" - Bobby Kotick, CEO

How Watch Dogs' delay helped marketing

6 months ago Ubisoft's Tony Key looks on the bright side of having a new IP delayed at the last minute

Activision: TV marketing still needed to make a blockbuster game

6 months ago Activision's Jonathan Anastas talks about the growing importance of social media in game marketing but underscores TV for AAA console

21 Nintendo skipping E3 media briefing again

6 months ago Nokia Theatre to be used for Wii U Smash Bros. tournament as new game news saved for "Digital Event"

NCsoft invests $4.8 million in Korean web comics firm

6 months ago Deal with Lezhin Entertainment will yield new promotional opportunities

Exclusive

4 Community is a double-edged sword

6 months ago Kerbal Space Program's director of PR on the power of fans, and why building community goes a lot further than forums

Wargaming to invest $10m in eSports in 2014

6 months ago CEO Victor Kisyli claims company is responding to demand among players

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6 Spil: Casual games "just don't pay the bills any more"

7 months ago CEO Eric Goossens on the shrinking opportunities in casual development, and Spil's solution to the problem

Consoles still lend credibility - Bithell

7 months ago Thomas Was Alone creator explains the value of effective curation as Steam opens the content floodgates

1 Disney to buy Maker Studios for $500 million

7 months ago YouTube video network could receive a further $450 million based on future performance

3 Riot lands Game of Thrones promotion in League of Legends

7 months ago eSports is increasingly becoming an attractive ad opportunity for major brands

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5 Player retention is the key to success - Steve Nix

7 months ago Former id software and GameStop exec launches Yvolver, a new loyalty rewards-based platform to assist mobile developers with engagement

4 Minecraft movie in works at Warner Bros.

8 months ago Mojang cofounder confirms project, concerns about indie hit "jumping the shark"

3 MMORPGs: Time to level up

Opinion 8 months ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead

NBA execs on the power of video games

8 months ago With the NBA attracting a global audience, the league's reach is getting a boost from video games across varying platforms

8 Conan O'Brien charges for Clueless Gamer reviews

9 months ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary

18 Machinima and Microsoft had deal for paid Xbox One endorsements

9 months ago [UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"

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1 Aiming at the New Influencers

9 months ago Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers

22 2014: Year of the Indie?

Opinion 9 months ago Being a successful indie developer is getting both easier and tougher

31 Nintendo targeting Wii U marketing to kids, families

10 months ago Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences

Exclusive

3 "Fast follow" no longer works in mobile

10 months ago As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future

14 YouTubers hit with wave of copyright claims

10 months ago New measures spell trouble for monetisation on user-created videos, several publishers distance themselves from crackdown

8 iOS cost per install to exceed $7 over holidays

11 months ago Superdata warns of "user acquisition bloodbath," suggests skipping the seasonal marketing push

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16 Xbox One Source promotion misleads, misfires

Opinion 11 months ago Microsoft's super-sized Xbox One marketing campaign insulting to fans' intelligence

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1 SuperAwesome network outpacing online virtual worlds

11 months ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"

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