Marketing

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2 Sony E3 press conference to play at movie theaters

7 months ago PlayStation maker's media briefing to show for free at 43 big screens across North America

10 E3 2014: Nintendo's Opportunity

Opinion 8 months ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3

Rovio names new licensing team

8 months ago Angry Birds outfit introduces new execs to consumer products licensing unit as it transitions beyond games

3 Nintendo to launch YouTube affiliate program

8 months ago Wii U maker to share advertising revenues with video content creators

Jobs

Scopely hires Disney biz dev executive

8 months ago Tapulous founder Tim O'Brien joins mobile network as chief revenue officer

Dota 2 tournament prize pool hits $6 million

8 months ago Community initiative pushes The International's prize to unprecedented level

5 E3 2014: Sony's Challenges

Opinion 8 months ago The PS4 is the best-selling console, but can Sony keep it that way?

Exclusive

30 Far Cry 4 already playing with fire

Opinion 8 months ago Promo art for Ubisoft's upcoming shooter raises eyebrows, questions about why developers push players' buttons

3 E3 2014: Microsoft's Big Choices

Opinion 8 months ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond

4 Nintendo apologizes for Tomodachi Life

8 months ago Company sorry for lack of same-sex marriage options, pledges to be more inclusive if it makes a sequel

31 Nintendo runs afoul of GLAAD

8 months ago LGBT advocacy group takes issue with Tomodachi Life's exclusion of gay marriage, Nintendo says it wasn't attempting social commentary

7 Valve refunding Earth: Year 2066 customers

8 months ago Early Access game pulled from sale on Steam for dishonest marketing tactics

19 Activision backs Destiny with $500m launch investment

8 months ago "The stakes for us are getting bigger" - Bobby Kotick, CEO

How Watch Dogs' delay helped marketing

8 months ago Ubisoft's Tony Key looks on the bright side of having a new IP delayed at the last minute

Activision: TV marketing still needed to make a blockbuster game

8 months ago Activision's Jonathan Anastas talks about the growing importance of social media in game marketing but underscores TV for AAA console

21 Nintendo skipping E3 media briefing again

8 months ago Nokia Theatre to be used for Wii U Smash Bros. tournament as new game news saved for "Digital Event"

NCsoft invests $4.8 million in Korean web comics firm

9 months ago Deal with Lezhin Entertainment will yield new promotional opportunities

Exclusive

4 Community is a double-edged sword

9 months ago Kerbal Space Program's director of PR on the power of fans, and why building community goes a lot further than forums

Wargaming to invest $10m in eSports in 2014

9 months ago CEO Victor Kisyli claims company is responding to demand among players

Exclusive

6 Spil: Casual games "just don't pay the bills any more"

10 months ago CEO Eric Goossens on the shrinking opportunities in casual development, and Spil's solution to the problem

Consoles still lend credibility - Bithell

10 months ago Thomas Was Alone creator explains the value of effective curation as Steam opens the content floodgates

1 Disney to buy Maker Studios for $500 million

10 months ago YouTube video network could receive a further $450 million based on future performance

3 Riot lands Game of Thrones promotion in League of Legends

10 months ago eSports is increasingly becoming an attractive ad opportunity for major brands

Exclusive

5 Player retention is the key to success - Steve Nix

10 months ago Former id software and GameStop exec launches Yvolver, a new loyalty rewards-based platform to assist mobile developers with engagement

4 Minecraft movie in works at Warner Bros.

10 months ago Mojang cofounder confirms project, concerns about indie hit "jumping the shark"

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