Marketing

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3 How free-to-play has evolved game marketing

4 months ago Understanding release timing, consumer behavior and analytics has become key, says Crucial Path Media's Dirk Metzger

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Far Cry Primal: Selling the Stone Age

4 months ago The creative director and marketing boss on shipping Ubisoft's mammoth title

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2 Playing with Firewatch

4 months ago Designer Nels Anderson on marketing a narrative-focused game without ruining the mystery and how much short games should cost

NativeX acquired by China's leading mobile ad firm

4 months ago $25 million deal will see NativeX become a subsidiary of Mobvista

1 Mattel gets Halo master license

5 months ago Toy manufacturer lays out plans for new Mega Bloks kits, action figures, foam dart guns, RC cars and more

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What small teams can learn from AAA communication tactics

5 months ago Stefano Petrullo on the big budget tricks that indies should pay attention to

Witcher 3 was the most written about game of 2015

6 months ago PlayStation dominates brand coverage, says ICO Partners research

3 No E3 booth for EA this year

6 months ago Publisher replacing show presence with EA Play events in London and LA, Sunday afternoon press conference; ESA responds

Rovio signs Angry Birds ad deal with Venatus Media

6 months ago Exclusive rights to represent Rovio Media in EMEA territories

5 Nintendo edits Fire Emblem: Fates for the West

6 months ago Drugging and gay conversion scene will be altered for audiences in North America and Europe

4 The Game Awards draws 2.3 million viewers

7 months ago Geoff Keighley believes show's second iteration broke even, confident it will return in 2016

Activision tops November TV ad spend - Report

7 months ago Black Ops III promos account for 90% of publisher's $18.6 million worth of US TV spots last month

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"There's a life below the top 20 grossing"

8 months ago Palringo's Magnus Alm on leveraging community to lower CPI

Overkill: "These past few weeks we screwed up"

8 months ago Starbreeze-owned studio finally apologises for Payday 2 mistakes, pledges to improve lines of communication

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1 "With the right launch 30 per cent of your revenue should come from China"

8 months ago iDreamSky president Jeff Lyndon on rethinking 'global' success

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6 Indies don't need AAA budgets for effective marketing

8 months ago Execution Labs community developer Astrid Rosemarin shares tips for how small studios can build buzz without breaking the bank

Facebook to crack down on game invitations

9 months ago Complaints over Candy Crush Saga invites spurred CEO Mark Zuckerberg to action

Jobs

iQU Group appoints Anant Bakre as its new CEO

9 months ago Bakre joined the company in 2013, replaces outgoing CEO Jochem de Gruyter

4 Valve wipes user reviews over free Steam keys

9 months ago RosePortal Games paid a high price for swapping game access for community reviews

Sponsored

16 How data has redefined the role of the game marketer

10 months ago And the importance of accurate metrics for better design

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Strong show for Sony, but mobile rules at TGS 2015

10 months ago Tokyo Games Show is bigger than ever, but a conservative showing from publishers and the absence of Microsoft leaves it feeling a little hollow

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4 Unique games will still find an audience

10 months ago Yoan Fanise downplays "indiepocalypse" concerns as the Digixart founder and Valiant Hearts director preps his indie debut

5 Ubisoft will open a theme park in 2020

10 months ago New venture will be in central Kuala Lumpur, with rides based on Ubi's portfolio of brands

2 FTC slaps Machinima for deceptive Xbox One ad campaign

10 months ago Regulator warns against paying YouTubers to promote products without disclosure

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1 Colossal Order: Selling Cities: Skylines

10 months ago CEO Mariina Hallikainen on building "overwhelming" success with limited resources

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