Marketing

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CPI continues to climb on iOS and Android

6 months ago Fiksu data shows iOS climbing faster, but remains the most cost-effective platform

Jobs

1 Motiga hires new head of publishing for Europe

6 months ago Rahim Attaba brings experience from Trion Worlds and Wargaming ahead of Gigantic's launch

Sponsored

2 How intelligent in-game ads can change free-to-play

6 months ago Merely including in-game ads isn't enough; they need to be presented in a way that keeps both users and advertisers happy

SuperAwesome raises $7 million in Series A round

6 months ago Bangkok and New York offices will grow following the influx of new funding

6 Kojima's name removed from Metal Gear Solid V cover

6 months ago As the game's release looms, evidence of an official split with Konami is starting to pile up

Exclusive

Marketing has come apart - EA CMO

6 months ago Chris Bruzzo discusses the new interactivity of selling interactive entertainment, when you want cultural relevance, and when you don't

Logitech unveils new Logi brand identity

6 months ago Streamlined moniker to reflect peripheral maker's new focus on simple design, bold colors

Exclusive

4 Original vision for Xbox One hasn't changed - Xbox CMO

7 months ago Mike Nichols says non-gaming usage is high and growing, but games sell the system so that's where the marketing emphasis goes

Roblox integrates SuperAwesome's ad platform

7 months ago Attracted by "100 per cent kid-safe advertising and the global compliance"

Angry Birds strike Lego deal

8 months ago Next year's feature film adaptation will have tie-in toys from building block maker

5 Ubisoft's Frag Dolls disband

8 months ago Female gaming team shuts down after almost 11 years

Mobile marketing costs continue to rise exponentially

8 months ago User acquisition and retention has never been so expensive, says Fiksu

Gearbox dropped from Colonial Marines lawsuit

8 months ago Court also drops class action status, Sega in new settlement talks with original plaintiffs

Jobs

SGN hires Activision veteran as VP of communications

8 months ago Ryh-Ming Poon brings extensive experience from GameFly, Machinima and Activision

1 LoopMe predicts $500 million annual mobile ad budgets

8 months ago "Mobile is disrupting television advertising, and television advertising is a $200 billion marketplace"

Exclusive

1 Attack of the Indies: How devs can master social media in 5 simple steps

8 months ago Keith Andrew unlocks the secrets of social media marketing

RockYou acquires PlayHaven ad network

9 months ago The "recycled games" business model is still working well for RockYou

Exclusive

Taking Deus Ex beyond the core

9 months ago Global brand director explains the strategy behind mysterious Twitch campaign to announce Mankind Divided

Exclusive

32 Indies must learn to love marketing

Opinion 9 months ago Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too

6 Only 2.4% of gaming views on YouTube come from official channels

9 months ago Fan-made content remains king, with Minecraft ruling the roost

2 Playing The App Store Blues

Opinion 9 months ago Developers have many complaints about Apple's App Store, but success is possible despite these issues

6 Apps are the most competitive market ever - Rovio exec

9 months ago VP of acquisition and engagement says user acquisition costs must be part of core development budget

Exclusive

3 "I had my first build in a few hours, so why not share it?"

9 months ago Steam Spy creator Sergey Galyonkin talks data, disclaimers and the margin of error

Nobody's figured out how to market mobile - Bing Gordon

10 months ago Former EA exec says selling a game's social aspects is still a mystery, dismisses cloud gaming as "a fake demo" that doesn't work outside the showroom

1 FTC approves Sony PS Vita settlement

10 months ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

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