5 months ago Mike Nichols says non-gaming usage is high and growing, but games sell the system so that's where the marketing emphasis goes
5 months ago Attracted by "100 per cent kid-safe advertising and the global compliance"
5 months ago Next year's feature film adaptation will have tie-in toys from building block maker
5 months ago User acquisition and retention has never been so expensive, says Fiksu
5 months ago Court also drops class action status, Sega in new settlement talks with original plaintiffs
5 months ago Ryh-Ming Poon brings extensive experience from GameFly, Machinima and Activision
6 months ago "Mobile is disrupting television advertising, and television advertising is a $200 billion marketplace"
6 months ago Keith Andrew unlocks the secrets of social media marketing
6 months ago The "recycled games" business model is still working well for RockYou
6 months ago Global brand director explains the strategy behind mysterious Twitch campaign to announce Mankind Divided
Opinion 7 months ago Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too
7 months ago Fan-made content remains king, with Minecraft ruling the roost
Opinion 7 months ago Developers have many complaints about Apple's App Store, but success is possible despite these issues
7 months ago VP of acquisition and engagement says user acquisition costs must be part of core development budget
7 months ago Steam Spy creator Sergey Galyonkin talks data, disclaimers and the margin of error
7 months ago Former EA exec says selling a game's social aspects is still a mystery, dismisses cloud gaming as "a fake demo" that doesn't work outside the showroom
7 months ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising
Opinion 7 months ago Police action is going too far - but the industry does nothing to help embattled parents
7 months ago More games reaching more customers, more often
8 months ago "It wasn't about getting our game in front of however many millions of eyeballs"
8 months ago [UPDATE] Fallout between Konami and Kojima Productions reportedly has developer departing after completion of Metal Gear Solid V
8 months ago Skulls of the Shogun dev Borut Pfeifer cautions indies against signing deals for marketing help, says many exist to leech value
9 months ago Can developers earn a crust on the App Store without Apple's aid?
9 months ago Mobile Game Partners will offer bespoke services to mobile devs under a payment-on-success model