Marketing

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Exclusive

12 The method to Madden's ad madness

6 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

Jobs

nDreams appoints Sonic boss as new VP of marketing

7 months ago UK VR studio hires former global brand director for Sonic The Hedgehog

1 PS4 TV ad spending tops Xbox One by 70%

7 months ago TV tracking firm estimates have Sony pushing harder for its console through first five months of the year

6 Atari details new corporate strategy

8 months ago Licensing, online casinos, LGBT audiences all play a part in positioning for the "interactive entertainment production company"

6 Nordic Games acquires THQ trademark

8 months ago Will use THQ brand to sell franchises bought at bankruptcy auction

2 Sony E3 press conference to play at movie theaters

8 months ago PlayStation maker's media briefing to show for free at 43 big screens across North America

10 E3 2014: Nintendo's Opportunity

Opinion 8 months ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3

Rovio names new licensing team

8 months ago Angry Birds outfit introduces new execs to consumer products licensing unit as it transitions beyond games

3 Nintendo to launch YouTube affiliate program

8 months ago Wii U maker to share advertising revenues with video content creators

Jobs

Scopely hires Disney biz dev executive

9 months ago Tapulous founder Tim O'Brien joins mobile network as chief revenue officer

Dota 2 tournament prize pool hits $6 million

9 months ago Community initiative pushes The International's prize to unprecedented level

5 E3 2014: Sony's Challenges

Opinion 9 months ago The PS4 is the best-selling console, but can Sony keep it that way?

Exclusive

30 Far Cry 4 already playing with fire

Opinion 9 months ago Promo art for Ubisoft's upcoming shooter raises eyebrows, questions about why developers push players' buttons

3 E3 2014: Microsoft's Big Choices

Opinion 9 months ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond

4 Nintendo apologizes for Tomodachi Life

9 months ago Company sorry for lack of same-sex marriage options, pledges to be more inclusive if it makes a sequel

31 Nintendo runs afoul of GLAAD

9 months ago LGBT advocacy group takes issue with Tomodachi Life's exclusion of gay marriage, Nintendo says it wasn't attempting social commentary

7 Valve refunding Earth: Year 2066 customers

9 months ago Early Access game pulled from sale on Steam for dishonest marketing tactics

19 Activision backs Destiny with $500m launch investment

9 months ago "The stakes for us are getting bigger" - Bobby Kotick, CEO

How Watch Dogs' delay helped marketing

9 months ago Ubisoft's Tony Key looks on the bright side of having a new IP delayed at the last minute

Activision: TV marketing still needed to make a blockbuster game

9 months ago Activision's Jonathan Anastas talks about the growing importance of social media in game marketing but underscores TV for AAA console

21 Nintendo skipping E3 media briefing again

9 months ago Nokia Theatre to be used for Wii U Smash Bros. tournament as new game news saved for "Digital Event"

NCsoft invests $4.8 million in Korean web comics firm

10 months ago Deal with Lezhin Entertainment will yield new promotional opportunities

Exclusive

4 Community is a double-edged sword

10 months ago Kerbal Space Program's director of PR on the power of fans, and why building community goes a lot further than forums

Wargaming to invest $10m in eSports in 2014

10 months ago CEO Victor Kisyli claims company is responding to demand among players

Exclusive

6 Spil: Casual games "just don't pay the bills any more"

11 months ago CEO Eric Goossens on the shrinking opportunities in casual development, and Spil's solution to the problem

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