Marketing

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1 FTC approves Sony PS Vita settlement

3 months ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

Exclusive

23 Publishers must stop marketing adult games to kids

Opinion 4 months ago Police action is going too far - but the industry does nothing to help embattled parents

2 Steam data reveals impact of Discovery update

4 months ago More games reaching more customers, more often

1 Supercell at the Super Bowl

4 months ago "It wasn't about getting our game in front of however many millions of eyeballs"

11 Hideo Kojima removed from Metal Gear marketing

4 months ago [UPDATE] Fallout between Konami and Kojima Productions reportedly has developer departing after completion of Metal Gear Solid V

4 A word on dealing with publishers: Don't

4 months ago Skulls of the Shogun dev Borut Pfeifer cautions indies against signing deals for marketing help, says many exist to leech value

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13 The Curation Question

5 months ago Can developers earn a crust on the App Store without Apple's aid?

Z2 Live vets form new mobile consultancy

5 months ago Mobile Game Partners will offer bespoke services to mobile devs under a payment-on-success model

5 Apple promotes "Pay Once & Play" games

5 months ago Dozens of games without in-app purchases receive prominent placement on App Store

1 Minecraft dominates YouTube gaming views - Study

5 months ago Mojang game accounts for three times as much traffic as next biggest game franchise

Jobs

Sega rounds out new look marketing team

5 months ago Anna Downing promoted to Head of Product Marketing, will report to new European Marketing Director

2 Assassin's Creed movie dated

6 months ago Michael Fassbender feature film to hit theaters December 21, 2016

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Mobile Game Marketing in 2015

7 months ago How big brands, retargeting, programmatic buying and more will change the landscape

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Penny Arcade, IGDA sign with new PR firm

7 months ago Bohle veteran Robert Brown launches Stride PR, brings previous clients with him

Berlin's Ad2games raises $9 million

8 months ago "This funding will help us grow our position as a global market leader"

3 Nintendo: eSports helped drive Smash Bros. excitement to "fever pitch"

8 months ago Nintendo's Scott Moffitt says tournaments have helped marketing efforts, creating more excitement around the franchise

2 Sony backs away from FIFA sponsorship

8 months ago Company cites stringent finances, but decision arrives amidst allegations of corruption within FIFA

Leftfield Collection submissions open for EGX Rezzed 2015

8 months ago SEGA-sponsored indie showcase welcoming applicants for London show

Marketing Black Friday

Opinion 8 months ago The biggest sales day of the year is also the biggest marketing event of the year

Sony settles over misleading Vita ads

8 months ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

4 Activision squashing Call of Duty glitch videos

8 months ago Machinima cautions content creators as publisher says it's targeting cheats and competitive exploits

19 Ubisoft wants to expand Assassin's Creed audience to kids

8 months ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise

Exclusive

Marketers and developers a "necessary union"

8 months ago Ubisoft Montreal brand director Luc Duchaine says game makers need to consider marketing's needs, talks about overhype

Marketing doesn't have to be gross

9 months ago Alex Hayter says it can be more effective--and cheaper--to be weird, surprising, and fun instead

Exclusive

28 Nintendo's Window is Closing

Opinion 9 months ago 2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there

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