5 months ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign
5 months ago Machinima cautions content creators as publisher says it's targeting cheats and competitive exploits
5 months ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise
5 months ago Ubisoft Montreal brand director Luc Duchaine says game makers need to consider marketing's needs, talks about overhype
6 months ago Alex Hayter says it can be more effective--and cheaper--to be weird, surprising, and fun instead
Opinion 6 months ago 2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there
6 months ago The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?
7 months ago Motiga's new SVP of publishing David Reid explains how the job has changed in the era of games-as-a-service
7 months ago Surveyed creators say video personalities slightly more trustworthy, much more effective than traditional press
7 months ago Dance Central developer turns to publishing service for help with monetization, marketing, funding, and more
7 months ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm
7 months ago The pros and cons of announcing AAA titles so early, and why this trend may be reversing
8 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features
9 months ago UK VR studio hires former global brand director for Sonic The Hedgehog
9 months ago TV tracking firm estimates have Sony pushing harder for its console through first five months of the year
10 months ago Licensing, online casinos, LGBT audiences all play a part in positioning for the "interactive entertainment production company"
10 months ago Will use THQ brand to sell franchises bought at bankruptcy auction
10 months ago PlayStation maker's media briefing to show for free at 43 big screens across North America
Opinion 10 months ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3
10 months ago Angry Birds outfit introduces new execs to consumer products licensing unit as it transitions beyond games
10 months ago Wii U maker to share advertising revenues with video content creators
11 months ago Tapulous founder Tim O'Brien joins mobile network as chief revenue officer
11 months ago Community initiative pushes The International's prize to unprecedented level
Opinion 11 months ago The PS4 is the best-selling console, but can Sony keep it that way?