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3 
American McGee on Kickstarter: “We turned it into Kicklauncher”
4 months ago The Akaneiro developer thinks more Kickstarter projects should involve nearly finished games
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American McGee retracts EA marketing claims
4 months ago "It attracted a few pissed messages from EA"
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American McGee: EA tricked Alice customers
4 months ago Spicy Horse dev isn't pleased with EA's marketing team
5
Sony settles suit with Kevin Butler actor
5 months ago Jerry Lambert agrees to avoid gaming ads for two years, admits Bridgestone Wii spot caused confusion
1
Disney Infinity merges real toys, virutal worlds
5 months ago New Skylanders-like game platform to cross-over Pirates of the Caribbean, The Incredibles, and more [UPDATE: Activision "flattered"]
1
Angry Birds maker to talk about building brands at [a]list summit
5 months ago Rovio's senior vice president of marketing headlines [a]list summit NY
Hunger Games dev: "We are changing the way Hollywood does business"
5 months ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"
Assassin's Creed III: Ubi wanted to avoid the “glorified add-on pack”
5 months ago Ubisoft exec Tony Key on pitfalls of having an annual franchise and the marketing differences in the US and Europe
Epic opens merch store
5 months ago Gears of War and Unreal Engine maker launches online storefront for T-shirts, art prints
Ubisoft: Just Dance won't go the route of Guitar Hero
6 months ago Ubi marketer Tony Key talks about keeping Just Dance fresh and why it's like an annual sports franchise
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Naughty Dog: We've been asked to push Ellie to the back of the box art
6 months ago Last Of Us creative director and star Ashley Johnson tackle the sexism and game packaging
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Levine: Bioshock box art isn't for fans
6 months ago Irrational boss explains why Bioshock Infinite art is like salad dressing
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Roundtable: Has The Industry Grown Up?
6 months ago After a year of controversies, we take a hard look at the industry's growing pains
74
Hitman Marketing Botches the Job, Sells Us Short
Opinion 6 months ago Just what was Square Enix trying to accomplish with its bully-friendly Facebook app?
Publisher 2.0 - The rise of content marketing
6 months ago Game publishers are turning to content marketing as gamers turn away from traditional ads
23
Daglow: Consoles, big publishers not going anywhere
6 months ago Industry veteran says digital revolution won't eliminate established roles, notes that many designers "give short shrift" to marketing
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Ubisoft, Sony, NCsoft take home Game Connection Marketing Awards
6 months ago Just Dance 3, PS Vita, Assassin's Creed III and Guild Wars 2 all honoured
2
Ubisoft leads new video game marketing awards nominations
6 months ago Wargaming.net, GOG.com, Gamersfirst and more to be honoured in Paris
3
Nielsen: Kids want iOS and Wii U for the holidays
6 months ago Apple will sell a number of iPads in the next six months
10
Hitman marketer doesn't want to "exploit" controversy
6 months ago Square Enix's Cord Smith would also like to see channel-wide preorder bonuses instead of retailer exclusives
8
Marketing murder: The secrets of selling Assassin's Creed 3
7 months ago Geoffroy Sardin on starting early, cinema, Vita sales and going beyond the release day numbers
3
New director for Lincoln Beasley PR & Marketing
7 months ago Natalie Griffith joins from Blitz Games Studios
2
Nintendo accelerates Wii U push with 5,000 kiosks at US retail
7 months ago Consumers will be able to either play certain titles or watch videos about them
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Xbox 360 the only console to "defy gravity" says Microsoft
7 months ago Xbox product marketing exec Matt Barlow boasts about 360's momentum and talks strategy going into this holiday against PS3 and Wii U
Nintendo offers rebates for digital sales
7 months ago Deluxe Wii U owners to get 10% back in eShop credit for downloaded games through 2014
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