Page 1 of 7 (155 items) Next Page »
7 days ago Deal with Lezhin Entertainment will yield new promotional opportunities
13 days ago Kerbal Space Program's director of PR on the power of fans, and why building community goes a lot further than forums
20 days ago CEO Victor Kisyli claims company is responding to demand among players
29 days ago CEO Eric Goossens on the shrinking opportunities in casual development, and Spil's solution to the problem
29 days ago Thomas Was Alone creator explains the value of effective curation as Steam opens the content floodgates
30 days ago YouTube video network could receive a further $450 million based on future performance
A month ago eSports is increasingly becoming an attractive ad opportunity for major brands
A month ago Former id software and GameStop exec launches Yvolver, a new loyalty rewards-based platform to assist mobile developers with engagement
A month ago Mojang cofounder confirms project, concerns about indie hit "jumping the shark"
Opinion A month ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead
2 months ago With the NBA attracting a global audience, the league's reach is getting a boost from video games across varying platforms
2 months ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
3 months ago [UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"
3 months ago Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers
Opinion 3 months ago Being a successful indie developer is getting both easier and tougher
4 months ago Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences
4 months ago As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future
4 months ago New measures spell trouble for monetisation on user-created videos, several publishers distance themselves from crackdown
4 months ago Superdata warns of "user acquisition bloodbath," suggests skipping the seasonal marketing push
Opinion 5 months ago Microsoft's super-sized Xbox One marketing campaign insulting to fans' intelligence
5 months ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
5 months ago Canadian marketing head says new console is outpacing Xbox 360 preorders 2-to-1, no worries about a Red Ring of Death repeat
5 months ago Antichamber dev Alexander Bruce says exposure "is becoming more and more the dominant problem" for indies to solve.
5 months ago Publisher cites "mutual decision" to end deal with pro golfer; PGA Tour to continue on mobile and next-gen
6 months ago Electronic Arts' senior VP of global consumer marketing joins 2K senior VP of marketing at head of event's board of directors