Marketing

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Jobs

Motiga hires new head of publishing for Europe

4 hours ago Rahim Attaba brings experience from Trion Worlds and Wargaming ahead of Gigantic's launch

Sponsored

1 How intelligent in-game ads can change free-to-play

6 hours ago Merely including in-game ads isn't enough; they need to be presented in a way that keeps both users and advertisers happy

SuperAwesome raises $7 million in Series A round

6 days ago Bangkok and New York offices will grow following the influx of new funding

6 Kojima's name removed from Metal Gear Solid V cover

13 days ago As the game's release looms, evidence of an official split with Konami is starting to pile up

Exclusive

Marketing has come apart - EA CMO

14 days ago Chris Bruzzo discusses the new interactivity of selling interactive entertainment, when you want cultural relevance, and when you don't

Logitech unveils new Logi brand identity

19 days ago Streamlined moniker to reflect peripheral maker's new focus on simple design, bold colors

Exclusive

4 Original vision for Xbox One hasn't changed - Xbox CMO

A month ago Mike Nichols says non-gaming usage is high and growing, but games sell the system so that's where the marketing emphasis goes

Roblox integrates SuperAwesome's ad platform

A month ago Attracted by "100 per cent kid-safe advertising and the global compliance"

Angry Birds strike Lego deal

A month ago Next year's feature film adaptation will have tie-in toys from building block maker

6 Ubisoft's Frag Dolls disband

A month ago Female gaming team shuts down after almost 11 years

Mobile marketing costs continue to rise exponentially

A month ago User acquisition and retention has never been so expensive, says Fiksu

Gearbox dropped from Colonial Marines lawsuit

A month ago Court also drops class action status, Sega in new settlement talks with original plaintiffs

Jobs

SGN hires Activision veteran as VP of communications

2 months ago Ryh-Ming Poon brings extensive experience from GameFly, Machinima and Activision

1 LoopMe predicts $500 million annual mobile ad budgets

2 months ago "Mobile is disrupting television advertising, and television advertising is a $200 billion marketplace"

Exclusive

1 Attack of the Indies: How devs can master social media in 5 simple steps

2 months ago Keith Andrew unlocks the secrets of social media marketing

RockYou acquires PlayHaven ad network

2 months ago The "recycled games" business model is still working well for RockYou

Exclusive

Taking Deus Ex beyond the core

2 months ago Global brand director explains the strategy behind mysterious Twitch campaign to announce Mankind Divided

Exclusive

32 Indies must learn to love marketing

Opinion 3 months ago Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too

6 Only 2.4% of gaming views on YouTube come from official channels

3 months ago Fan-made content remains king, with Minecraft ruling the roost

2 Playing The App Store Blues

Opinion 3 months ago Developers have many complaints about Apple's App Store, but success is possible despite these issues

6 Apps are the most competitive market ever - Rovio exec

3 months ago VP of acquisition and engagement says user acquisition costs must be part of core development budget

Exclusive

3 "I had my first build in a few hours, so why not share it?"

3 months ago Steam Spy creator Sergey Galyonkin talks data, disclaimers and the margin of error

Nobody's figured out how to market mobile - Bing Gordon

3 months ago Former EA exec says selling a game's social aspects is still a mystery, dismisses cloud gaming as "a fake demo" that doesn't work outside the showroom

1 FTC approves Sony PS Vita settlement

3 months ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

Exclusive

23 Publishers must stop marketing adult games to kids

Opinion 3 months ago Police action is going too far - but the industry does nothing to help embattled parents

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