Marketing

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NCsoft invests $4.8 million in Korean web comics firm

7 days ago Deal with Lezhin Entertainment will yield new promotional opportunities

Exclusive

4 Community is a double-edged sword

14 days ago Kerbal Space Program's director of PR on the power of fans, and why building community goes a lot further than forums

Wargaming to invest $10m in eSports in 2014

20 days ago CEO Victor Kisyli claims company is responding to demand among players

Exclusive

6 Spil: Casual games "just don't pay the bills any more"

29 days ago CEO Eric Goossens on the shrinking opportunities in casual development, and Spil's solution to the problem

Consoles still lend credibility - Bithell

30 days ago Thomas Was Alone creator explains the value of effective curation as Steam opens the content floodgates

1 Disney to buy Maker Studios for $500 million

A month ago YouTube video network could receive a further $450 million based on future performance

3 Riot lands Game of Thrones promotion in League of Legends

A month ago eSports is increasingly becoming an attractive ad opportunity for major brands

Exclusive

5 Player retention is the key to success - Steve Nix

A month ago Former id software and GameStop exec launches Yvolver, a new loyalty rewards-based platform to assist mobile developers with engagement

4 Minecraft movie in works at Warner Bros.

A month ago Mojang cofounder confirms project, concerns about indie hit "jumping the shark"

3 MMORPGs: Time to level up

Opinion A month ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead

NBA execs on the power of video games

2 months ago With the NBA attracting a global audience, the league's reach is getting a boost from video games across varying platforms

8 Conan O'Brien charges for Clueless Gamer reviews

2 months ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary

20 Machinima and Microsoft had deal for paid Xbox One endorsements

3 months ago [UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"

Sponsored

1 Aiming at the New Influencers

3 months ago Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers

22 2014: Year of the Indie?

Opinion 3 months ago Being a successful indie developer is getting both easier and tougher

41 Nintendo targeting Wii U marketing to kids, families

4 months ago Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences

Exclusive

3 "Fast follow" no longer works in mobile

4 months ago As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future

14 YouTubers hit with wave of copyright claims

4 months ago New measures spell trouble for monetisation on user-created videos, several publishers distance themselves from crackdown

8 iOS cost per install to exceed $7 over holidays

4 months ago Superdata warns of "user acquisition bloodbath," suggests skipping the seasonal marketing push

Exclusive

16 Xbox One Source promotion misleads, misfires

Opinion 5 months ago Microsoft's super-sized Xbox One marketing campaign insulting to fans' intelligence

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1 SuperAwesome network outpacing online virtual worlds

5 months ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"

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65 Xbox One will last "conservatively 10 years" says Microsoft

5 months ago Canadian marketing head says new console is outpacing Xbox 360 preorders 2-to-1, no worries about a Red Ring of Death repeat

Exclusive

13 Indies: Market early and often or "sink into obscurity"

5 months ago Antichamber dev Alexander Bruce says exposure "is becoming more and more the dominant problem" for indies to solve.

7 EA splits from Tiger Woods

5 months ago Publisher cites "mutual decision" to end deal with pro golfer; PGA Tour to continue on mobile and next-gen

Jobs

Carolyn Feinstein new co-chair for Game Marketing Summit

6 months ago Electronic Arts' senior VP of global consumer marketing joins 2K senior VP of marketing at head of event's board of directors

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