Marketing

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1 Attack of the Indies: How devs can master social media in 5 simple steps

12 days ago Keith Andrew unlocks the secrets of social media marketing

RockYou acquires PlayHaven ad network

16 days ago The "recycled games" business model is still working well for RockYou

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Taking Deus Ex beyond the core

16 days ago Global brand director explains the strategy behind mysterious Twitch campaign to announce Mankind Divided

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32 Indies must learn to love marketing

Opinion 29 days ago Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too

6 Only 2.4% of gaming views on YouTube come from official channels

A month ago Fan-made content remains king, with Minecraft ruling the roost

2 Playing The App Store Blues

Opinion A month ago Developers have many complaints about Apple's App Store, but success is possible despite these issues

6 Apps are the most competitive market ever - Rovio exec

A month ago VP of acquisition and engagement says user acquisition costs must be part of core development budget

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3 "I had my first build in a few hours, so why not share it?"

A month ago Steam Spy creator Sergey Galyonkin talks data, disclaimers and the margin of error

Nobody's figured out how to market mobile - Bing Gordon

A month ago Former EA exec says selling a game's social aspects is still a mystery, dismisses cloud gaming as "a fake demo" that doesn't work outside the showroom

1 FTC approves Sony PS Vita settlement

A month ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

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23 Publishers must stop marketing adult games to kids

Opinion A month ago Police action is going too far - but the industry does nothing to help embattled parents

2 Steam data reveals impact of Discovery update

A month ago More games reaching more customers, more often

1 Supercell at the Super Bowl

A month ago "It wasn't about getting our game in front of however many millions of eyeballs"

11 Hideo Kojima removed from Metal Gear marketing

2 months ago [UPDATE] Fallout between Konami and Kojima Productions reportedly has developer departing after completion of Metal Gear Solid V

4 A word on dealing with publishers: Don't

2 months ago Skulls of the Shogun dev Borut Pfeifer cautions indies against signing deals for marketing help, says many exist to leech value

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13 The Curation Question

2 months ago Can developers earn a crust on the App Store without Apple's aid?

Z2 Live vets form new mobile consultancy

3 months ago Mobile Game Partners will offer bespoke services to mobile devs under a payment-on-success model

5 Apple promotes "Pay Once & Play" games

3 months ago Dozens of games without in-app purchases receive prominent placement on App Store

1 Minecraft dominates YouTube gaming views - Study

3 months ago Mojang game accounts for three times as much traffic as next biggest game franchise

Jobs

Sega rounds out new look marketing team

3 months ago Anna Downing promoted to Head of Product Marketing, will report to new European Marketing Director

2 Assassin's Creed movie dated

4 months ago Michael Fassbender feature film to hit theaters December 21, 2016

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Mobile Game Marketing in 2015

5 months ago How big brands, retargeting, programmatic buying and more will change the landscape

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Penny Arcade, IGDA sign with new PR firm

5 months ago Bohle veteran Robert Brown launches Stride PR, brings previous clients with him

Berlin's Ad2games raises $9 million

5 months ago "This funding will help us grow our position as a global market leader"

3 Nintendo: eSports helped drive Smash Bros. excitement to "fever pitch"

5 months ago Nintendo's Scott Moffitt says tournaments have helped marketing efforts, creating more excitement around the franchise

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