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Industry vets launch global comms agency Plan of Attack
4 hours ago New marketing and communications firm will have headquarters in London, Amsterdam and San Francisco
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How Nintendo Can "Win" E3
6 days ago "Effectively, Nintendo needs to relaunch the Wii U and make sure the audience understands what it is"
Defiance TV show renewed for second season
13 days ago Syfy orders another 13 episodes of Trion MMO's transmedia tie-in
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Gearbox calls Aliens suit "beyond meritless"
20 days ago Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense
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Gamers love swag: The lucrative world of collector's editions
21 days ago We talk to one of the leading makers of game items about how they're made, the impact on sales, and why fans get crazy about game swag
Epic Games' global marketing head leaves to oversee Halo marketing
27 days ago Kendall Boyd has joined Microsoft to direct all marketing on the blockbuster Halo franchise
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Game Marketing: "If the rules of the game aren't working, change the rules"
A month ago Sessions on the growth of eSports, The Walking Dead's marketing, and the “wild wild west” of Google Play reveal how some are reaching new audiences
Publisher 2.0 - Data Driven Marketing
A month ago Steve Fowler on how big data affects game marketing
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EA's Moore on Worst Company in America poll
A month ago Publisher's COO says company can and will do better, but gets more hate than it deserves
Hawken has an advantage due to “amazing” partnerships
A month ago Meteor Entertainment touts the benefits of working with Nvidia and Oculus
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Sega Europe admits to misleading Colonial Marines trailers
A month ago Letter from A.S.A. shows Sega's acceptance of gulf between in-engine videos and playable product
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Capcom prepping new IP for kids
A month ago Elementary school age boys target of cross-media blitz for Gaist Crusher; 3DS game will feature anime, toy, music, and manga tie-ins
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Digital game sales growing 33%
A month ago GDC 2013: Analysts from NPD, iResearch and Digi-Capital present data on the growing digital game market across the world
ESRB relaxes age gate rules
2 months ago US rating board now allows clean trailers for M-rated games to be viewed without entering birthdate
Game Marketing Awards nominees announced
2 months ago Black Ops II, Halo 4, Madden NFL 13, Far Cry 3, Assassin's Creed 3, and Just Dance 4 up for Campaign of the Year
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Mobile evangelist: We're not owed by Apple or Google
2 months ago Video: Former PS Home architect Oscar Clark talks about why app stores are extensions, not core, to Apple and Google's business
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New Rovio hires show push for brand partnerships
3 months ago Exec hires from Apple, Nokia and MTV will strengthen Angry Birds as an advertising destination
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Angry Birds was initially seen as "boring"
3 months ago Ville Heijari talks about transforming a game into an entertainment brand
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Growing Up Or Just Getting Old?
Opinion 3 months ago David Cage is a poor figurehead for industry evolution - but that doesn't make his arguments invalid
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Paid user acquisition an arms race, says Triple Town dev
3 months ago DICE 2013 Video: Mobile devs increasingly need to buy their way into the best-seller charts, says Spry Fox CEO
Sony hires BBH as new PlayStation creative agency
3 months ago SCEA indicates new creative direction ahead of New York City event
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Saints Row stifled by immature humor, says Bleszinski
3 months ago Gears of War designer says dildo weapon "doesn't help industry perceptions," keeps series from competing with Grand Theft Auto
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Ni No Kuni: Marketing magic
3 months ago "You're always going to get a gamer that just wants to shoot things"
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American McGee on Kickstarter: “We turned it into Kicklauncher”
3 months ago The Akaneiro developer thinks more Kickstarter projects should involve nearly finished games
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American McGee retracts EA marketing claims
4 months ago "It attracted a few pissed messages from EA"
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