Marketing

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4 Original vision for Xbox One hasn't changed - Xbox CMO

6 days ago Mike Nichols says non-gaming usage is high and growing, but games sell the system so that's where the marketing emphasis goes

Roblox integrates SuperAwesome's ad platform

7 days ago Attracted by "100 per cent kid-safe advertising and the global compliance"

Angry Birds strike Lego deal

22 days ago Next year's feature film adaptation will have tie-in toys from building block maker

6 Ubisoft's Frag Dolls disband

A month ago Female gaming team shuts down after almost 11 years

Mobile marketing costs continue to rise exponentially

A month ago User acquisition and retention has never been so expensive, says Fiksu

Gearbox dropped from Colonial Marines lawsuit

A month ago Court also drops class action status, Sega in new settlement talks with original plaintiffs

Jobs

SGN hires Activision veteran as VP of communications

A month ago Ryh-Ming Poon brings extensive experience from GameFly, Machinima and Activision

1 LoopMe predicts $500 million annual mobile ad budgets

A month ago "Mobile is disrupting television advertising, and television advertising is a $200 billion marketplace"

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1 Attack of the Indies: How devs can master social media in 5 simple steps

A month ago Keith Andrew unlocks the secrets of social media marketing

RockYou acquires PlayHaven ad network

A month ago The "recycled games" business model is still working well for RockYou

Exclusive

Taking Deus Ex beyond the core

A month ago Global brand director explains the strategy behind mysterious Twitch campaign to announce Mankind Divided

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32 Indies must learn to love marketing

Opinion 2 months ago Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too

6 Only 2.4% of gaming views on YouTube come from official channels

2 months ago Fan-made content remains king, with Minecraft ruling the roost

2 Playing The App Store Blues

Opinion 2 months ago Developers have many complaints about Apple's App Store, but success is possible despite these issues

6 Apps are the most competitive market ever - Rovio exec

2 months ago VP of acquisition and engagement says user acquisition costs must be part of core development budget

Exclusive

3 "I had my first build in a few hours, so why not share it?"

2 months ago Steam Spy creator Sergey Galyonkin talks data, disclaimers and the margin of error

Nobody's figured out how to market mobile - Bing Gordon

2 months ago Former EA exec says selling a game's social aspects is still a mystery, dismisses cloud gaming as "a fake demo" that doesn't work outside the showroom

1 FTC approves Sony PS Vita settlement

2 months ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

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23 Publishers must stop marketing adult games to kids

Opinion 2 months ago Police action is going too far - but the industry does nothing to help embattled parents

2 Steam data reveals impact of Discovery update

3 months ago More games reaching more customers, more often

1 Supercell at the Super Bowl

3 months ago "It wasn't about getting our game in front of however many millions of eyeballs"

11 Hideo Kojima removed from Metal Gear marketing

3 months ago [UPDATE] Fallout between Konami and Kojima Productions reportedly has developer departing after completion of Metal Gear Solid V

4 A word on dealing with publishers: Don't

3 months ago Skulls of the Shogun dev Borut Pfeifer cautions indies against signing deals for marketing help, says many exist to leech value

Exclusive

13 The Curation Question

4 months ago Can developers earn a crust on the App Store without Apple's aid?

Z2 Live vets form new mobile consultancy

4 months ago Mobile Game Partners will offer bespoke services to mobile devs under a payment-on-success model

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