Marketing

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Exploring the "positive tension" between creativity and marketing

18 hours ago For Paradox Interactive and 11 Bit Studios, the best solution to "communication clutter" is to make games worth talking about

2 Minecraft videos based on Super Mario DLC hit with copyright claims

4 days ago 4J Studios' official Wii U add-on was supposed to be exempt from Nintendo's insistence on taking a cut of YouTubers' revenue

Rovio's Angry Birds film has earned $150 million worldwide

4 days ago But after a $400 million Sony marketing push, how much further does it have to fly to return a profit?

4 Tetris movie has an $80 million budget

10 days ago Mortal Kombat producer's Threshold and Chinese investment firm Seven Star Works partner for sci-fi movie based on classic

Exclusive

1 Make alternate future America great again

14 days ago Deep Silver's Will Powers explains how Homefront: The Revolution is getting a boost from the US presidential race

15 Microsoft vetoed a black woman on cover for Fable II

15 days ago Ex-Lionhead art director recalls marketing department "just didn't get it," insisted on a white male for Xbox 360 RPG

.games and .game website domains launching soon

23 days ago Uniregistry plans to open .game availability this month as Rightside slates .games for third quarter

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Rovio ups the ante on Angry Birds marketing

29 days ago Angry Birds Action! is a new pinball-styled game to serve as the focal point for marketing around The Angry Birds Movie

Ubisoft opening Rabbids Amusement Center

30 days ago Publisher's first foray into family entertainment centers opens doors in Montreal this August

SNK recommits to games

A month ago After abandoning pachi-slot business, publisher emphasizes gaming focus with old logo, slogan

6 Don Daglow: "I'm calling bullshit on core, mid-core and casual"

A month ago Veteran developer believes restrictive marketing language stems from industry's outdated veneration of difficulty

6 IAP the least popular form of monetisation among players

A month ago Even premium was more popular than in-app purchasing in Unity survey, but video ads were by far the favourite choice

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Indie acclaim is "like a drug"

A month ago What Framed designer Joshua Boggs learned from his self-destructive pursuit of critical praise, and how he hopes to avoid repeating those mistakes

Square Enix backs Final Fantasy XV with feature-length movie

A month ago Sean Bean and Lena Heady star in CG animated film, FFXV will also get a web series and mobile game

Jobs

Nintendo UK expands marketing and comms team

A month ago Matthias Hempfling and Kalpesh Tailor both take senior roles as they join from Frankfurt office

What every indie needs to know about PR

2 months ago ICO Partners' Thomas Reisenegger outlines five keys to success for indie devs

What do Chivalry and Rocket League have in common?

2 months ago Torn Banner's Alex Hayter explains the method behind the studio's madness for indie cross-promotions

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3 How free-to-play has evolved game marketing

2 months ago Understanding release timing, consumer behavior and analytics has become key, says Crucial Path Media's Dirk Metzger

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Far Cry Primal: Selling the Stone Age

2 months ago The creative director and marketing boss on shipping Ubisoft's mammoth title

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2 Playing with Firewatch

2 months ago Designer Nels Anderson on marketing a narrative-focused game without ruining the mystery and how much short games should cost

NativeX acquired by China's leading mobile ad firm

2 months ago $25 million deal will see NativeX become a subsidiary of Mobvista

1 Mattel gets Halo master license

3 months ago Toy manufacturer lays out plans for new Mega Bloks kits, action figures, foam dart guns, RC cars and more

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What small teams can learn from AAA communication tactics

3 months ago Stefano Petrullo on the big budget tricks that indies should pay attention to

Witcher 3 was the most written about game of 2015

3 months ago PlayStation dominates brand coverage, says ICO Partners research

3 No E3 booth for EA this year

3 months ago Publisher replacing show presence with EA Play events in London and LA, Sunday afternoon press conference; ESA responds

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