Marketing

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5 Mario closes out Rio Olympics

3 days ago Japanese prime minister dresses as Nintendo mascot for hand-off to promote 2020 Tokyo Olympics

6 Don't believe the hype

Opinion 13 days ago Weekly roundup: No Man's Sky still embodies a simple lesson many in the industry refuse to learn

Nvidia aims to give indies more exposure

16 days ago Graphics card maker unveils its Indie Spotlight program

19 Augs Lives Matter slogan an "unfortunate coincidence"

22 days ago Deus Ex brand marketer defends use while Bioware's Manveer Heir criticizes the developer's controversial language choice

Exclusive

From announcement to launch in mere months

29 days ago Blue Isle Studios' Valley was announced in April with a summer release date; Alex Tintor explains why, and what the marketing plan is now

Exclusive

Showing Off Your Best Assets

A month ago Olly McGowan of PressXtra.net on what makes for good publicity

1 Sony, Microsoft share honours for E3 coverage

2 months ago EA is most talked about publisher, despite no show floor presence

4 Warcraft, Angry Birds movies cashing in

2 months ago Critically dismissed flicks poised to become the highest grossing game adaptations of all time

Analysts split on E3 showings

2 months ago Microsoft gets high marks for hardware, while Sony's showmanship has at least one analyst thinking PSVR could thrive regardless of quality

Cream of the riding crop

2 months ago Photo Finish Horse Racing broke slowly, but found its stride with a timely user acquisition assist

1 Rocket League hit $110m in revenue by giving away content for free

2 months ago PlayStation Plus giveaway and free major DLC updates are behind rapid growth, says Psyonix

Mojang: Minecraft is not an advertising platform

2 months ago New rules prevent third-party entities from using Minecraft and its gameplay for promotional purposes

Exploring the "positive tension" between creativity and marketing

2 months ago For Paradox Interactive and 11 Bit Studios, the best solution to "communication clutter" is to make games worth talking about

2 Minecraft videos based on Super Mario DLC hit with copyright claims

3 months ago 4J Studios' official Wii U add-on was supposed to be exempt from Nintendo's insistence on taking a cut of YouTubers' revenue

Rovio's Angry Birds film has earned $150 million worldwide

3 months ago But after a $400 million Sony marketing push, how much further does it have to fly to return a profit?

4 Tetris movie has an $80 million budget

3 months ago Mortal Kombat producer's Threshold and Chinese investment firm Seven Star Works partner for sci-fi movie based on classic

Exclusive

1 Make alternate future America great again

3 months ago Deep Silver's Will Powers explains how Homefront: The Revolution is getting a boost from the US presidential race

15 Microsoft vetoed a black woman on cover for Fable II

3 months ago Ex-Lionhead art director recalls marketing department "just didn't get it," insisted on a white male for Xbox 360 RPG

.games and .game website domains launching soon

3 months ago Uniregistry plans to open .game availability this month as Rightside slates .games for third quarter

Exclusive

Rovio ups the ante on Angry Birds marketing

3 months ago Angry Birds Action! is a new pinball-styled game to serve as the focal point for marketing around The Angry Birds Movie

Ubisoft opening Rabbids Amusement Center

3 months ago Publisher's first foray into family entertainment centers opens doors in Montreal this August

SNK recommits to games

3 months ago After abandoning pachi-slot business, publisher emphasizes gaming focus with old logo, slogan

6 Don Daglow: "I'm calling bullshit on core, mid-core and casual"

4 months ago Veteran developer believes restrictive marketing language stems from industry's outdated veneration of difficulty

6 IAP the least popular form of monetisation among players

4 months ago Even premium was more popular than in-app purchasing in Unity survey, but video ads were by far the favourite choice

Exclusive

Indie acclaim is "like a drug"

4 months ago What Framed designer Joshua Boggs learned from his self-destructive pursuit of critical praise, and how he hopes to avoid repeating those mistakes

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