Marketing

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Showing Off Your Best Assets

14 days ago Olly McGowan of PressXtra.net on what makes for good publicity

1 Sony, Microsoft share honours for E3 coverage

A month ago EA is most talked about publisher, despite no show floor presence

4 Warcraft, Angry Birds movies cashing in

A month ago Critically dismissed flicks poised to become the highest grossing game adaptations of all time

Analysts split on E3 showings

A month ago Microsoft gets high marks for hardware, while Sony's showmanship has at least one analyst thinking PSVR could thrive regardless of quality

Cream of the riding crop

A month ago Photo Finish Horse Racing broke slowly, but found its stride with a timely user acquisition assist

1 Rocket League hit $110m in revenue by giving away content for free

A month ago PlayStation Plus giveaway and free major DLC updates are behind rapid growth, says Psyonix

Mojang: Minecraft is not an advertising platform

A month ago New rules prevent third-party entities from using Minecraft and its gameplay for promotional purposes

Exploring the "positive tension" between creativity and marketing

A month ago For Paradox Interactive and 11 Bit Studios, the best solution to "communication clutter" is to make games worth talking about

2 Minecraft videos based on Super Mario DLC hit with copyright claims

2 months ago 4J Studios' official Wii U add-on was supposed to be exempt from Nintendo's insistence on taking a cut of YouTubers' revenue

Rovio's Angry Birds film has earned $150 million worldwide

2 months ago But after a $400 million Sony marketing push, how much further does it have to fly to return a profit?

4 Tetris movie has an $80 million budget

2 months ago Mortal Kombat producer's Threshold and Chinese investment firm Seven Star Works partner for sci-fi movie based on classic

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1 Make alternate future America great again

2 months ago Deep Silver's Will Powers explains how Homefront: The Revolution is getting a boost from the US presidential race

15 Microsoft vetoed a black woman on cover for Fable II

2 months ago Ex-Lionhead art director recalls marketing department "just didn't get it," insisted on a white male for Xbox 360 RPG

.games and .game website domains launching soon

2 months ago Uniregistry plans to open .game availability this month as Rightside slates .games for third quarter

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Rovio ups the ante on Angry Birds marketing

2 months ago Angry Birds Action! is a new pinball-styled game to serve as the focal point for marketing around The Angry Birds Movie

Ubisoft opening Rabbids Amusement Center

2 months ago Publisher's first foray into family entertainment centers opens doors in Montreal this August

SNK recommits to games

2 months ago After abandoning pachi-slot business, publisher emphasizes gaming focus with old logo, slogan

6 Don Daglow: "I'm calling bullshit on core, mid-core and casual"

3 months ago Veteran developer believes restrictive marketing language stems from industry's outdated veneration of difficulty

6 IAP the least popular form of monetisation among players

3 months ago Even premium was more popular than in-app purchasing in Unity survey, but video ads were by far the favourite choice

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Indie acclaim is "like a drug"

3 months ago What Framed designer Joshua Boggs learned from his self-destructive pursuit of critical praise, and how he hopes to avoid repeating those mistakes

Square Enix backs Final Fantasy XV with feature-length movie

3 months ago Sean Bean and Lena Heady star in CG animated film, FFXV will also get a web series and mobile game

Jobs

Nintendo UK expands marketing and comms team

3 months ago Matthias Hempfling and Kalpesh Tailor both take senior roles as they join from Frankfurt office

What every indie needs to know about PR

4 months ago ICO Partners' Thomas Reisenegger outlines five keys to success for indie devs

What do Chivalry and Rocket League have in common?

4 months ago Torn Banner's Alex Hayter explains the method behind the studio's madness for indie cross-promotions

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3 How free-to-play has evolved game marketing

4 months ago Understanding release timing, consumer behavior and analytics has become key, says Crucial Path Media's Dirk Metzger

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