Marketing

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5 Community is the new marketing

13 days ago Motiga's new SVP of publishing David Reid explains how the job has changed in the era of games-as-a-service

21 Devs see power of platform holders, YouTube

15 days ago Surveyed creators say video personalities slightly more trustworthy, much more effective than traditional press

Harmonix, Tilting Point sign multi-title mobile deal

16 days ago Dance Central developer turns to publishing service for help with monetization, marketing, funding, and more

Kabam playing the transmedia game

27 days ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm

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10 Why games are revealed so early in development

29 days ago The pros and cons of announcing AAA titles so early, and why this trend may be reversing

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12 The method to Madden's ad madness

A month ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

nDreams appoints Sonic boss as new VP of marketing

2 months ago UK VR studio hires former global brand director for Sonic The Hedgehog

1 PS4 TV ad spending tops Xbox One by 70%

3 months ago TV tracking firm estimates have Sony pushing harder for its console through first five months of the year

8 Atari details new corporate strategy

3 months ago Licensing, online casinos, LGBT audiences all play a part in positioning for the "interactive entertainment production company"

6 Nordic Games acquires THQ trademark

3 months ago Will use THQ brand to sell franchises bought at bankruptcy auction

2 Sony E3 press conference to play at movie theaters

4 months ago PlayStation maker's media briefing to show for free at 43 big screens across North America

11 E3 2014: Nintendo's Opportunity

Opinion 4 months ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3

Rovio names new licensing team

4 months ago Angry Birds outfit introduces new execs to consumer products licensing unit as it transitions beyond games

3 Nintendo to launch YouTube affiliate program

4 months ago Wii U maker to share advertising revenues with video content creators

Scopely hires Disney biz dev executive

4 months ago Tapulous founder Tim O'Brien joins mobile network as chief revenue officer

Dota 2 tournament prize pool hits $6 million

4 months ago Community initiative pushes The International's prize to unprecedented level

6 E3 2014: Sony's Challenges

Opinion 4 months ago The PS4 is the best-selling console, but can Sony keep it that way?

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30 Far Cry 4 already playing with fire

Opinion 4 months ago Promo art for Ubisoft's upcoming shooter raises eyebrows, questions about why developers push players' buttons

4 E3 2014: Microsoft's Big Choices

Opinion 4 months ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond

4 Nintendo apologizes for Tomodachi Life

4 months ago Company sorry for lack of same-sex marriage options, pledges to be more inclusive if it makes a sequel

36 Nintendo runs afoul of GLAAD

4 months ago LGBT advocacy group takes issue with Tomodachi Life's exclusion of gay marriage, Nintendo says it wasn't attempting social commentary

7 Valve refunding Earth: Year 2066 customers

4 months ago Early Access game pulled from sale on Steam for dishonest marketing tactics

23 Activision backs Destiny with $500m launch investment

4 months ago "The stakes for us are getting bigger" - Bobby Kotick, CEO

How Watch Dogs' delay helped marketing

5 months ago Ubisoft's Tony Key looks on the bright side of having a new IP delayed at the last minute

Activision: TV marketing still needed to make a blockbuster game

5 months ago Activision's Jonathan Anastas talks about the growing importance of social media in game marketing but underscores TV for AAA console

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