Marketing

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Leftfield Collection submissions open for EGX Rezzed 2015

1 days ago SEGA-sponsored indie showcase welcoming applicants for London show

Marketing Black Friday

Opinion 2 days ago The biggest sales day of the year is also the biggest marketing event of the year

Sony settles over misleading Vita ads

3 days ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

3 Activision squashing Call of Duty glitch videos

3 days ago Machinima cautions content creators as publisher says it's targeting cheats and competitive exploits

19 Ubisoft wants to expand Assassin's Creed audience to kids

8 days ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise

Exclusive

Marketers and developers a "necessary union"

9 days ago Ubisoft Montreal brand director Luc Duchaine says game makers need to consider marketing's needs, talks about overhype

Marketing doesn't have to be gross

A month ago Alex Hayter says it can be more effective--and cheaper--to be weird, surprising, and fun instead

Exclusive

28 Nintendo's Window is Closing

Opinion A month ago 2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there

Exclusive

64 Dirty Videos

A month ago The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?

Exclusive

5 Community is the new marketing

2 months ago Motiga's new SVP of publishing David Reid explains how the job has changed in the era of games-as-a-service

21 Devs see power of platform holders, YouTube

2 months ago Surveyed creators say video personalities slightly more trustworthy, much more effective than traditional press

Harmonix, Tilting Point sign multi-title mobile deal

2 months ago Dance Central developer turns to publishing service for help with monetization, marketing, funding, and more

Kabam playing the transmedia game

2 months ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm

10 Why games are revealed so early in development

2 months ago The pros and cons of announcing AAA titles so early, and why this trend may be reversing

Exclusive

12 The method to Madden's ad madness

3 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

Jobs

nDreams appoints Sonic boss as new VP of marketing

4 months ago UK VR studio hires former global brand director for Sonic The Hedgehog

1 PS4 TV ad spending tops Xbox One by 70%

4 months ago TV tracking firm estimates have Sony pushing harder for its console through first five months of the year

6 Atari details new corporate strategy

5 months ago Licensing, online casinos, LGBT audiences all play a part in positioning for the "interactive entertainment production company"

6 Nordic Games acquires THQ trademark

5 months ago Will use THQ brand to sell franchises bought at bankruptcy auction

2 Sony E3 press conference to play at movie theaters

6 months ago PlayStation maker's media briefing to show for free at 43 big screens across North America

10 E3 2014: Nintendo's Opportunity

Opinion 6 months ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3

Rovio names new licensing team

6 months ago Angry Birds outfit introduces new execs to consumer products licensing unit as it transitions beyond games

3 Nintendo to launch YouTube affiliate program

6 months ago Wii U maker to share advertising revenues with video content creators

Jobs

Scopely hires Disney biz dev executive

6 months ago Tapulous founder Tim O'Brien joins mobile network as chief revenue officer

Dota 2 tournament prize pool hits $6 million

6 months ago Community initiative pushes The International's prize to unprecedented level

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