Marketing

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Jobs

nDreams appoints Sonic boss as new VP of marketing

17 days ago UK VR studio hires former global brand director for Sonic The Hedgehog

1 PS4 TV ad spending tops Xbox One by 70%

24 days ago TV tracking firm estimates have Sony pushing harder for its console through first five months of the year

8 Atari details new corporate strategy

A month ago Licensing, online casinos, LGBT audiences all play a part in positioning for the "interactive entertainment production company"

6 Nordic Games acquires THQ trademark

A month ago Will use THQ brand to sell franchises bought at bankruptcy auction

2 Sony E3 press conference to play at movie theaters

A month ago PlayStation maker's media briefing to show for free at 43 big screens across North America

11 E3 2014: Nintendo's Opportunity

Opinion A month ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3

Rovio names new licensing team

A month ago Angry Birds outfit introduces new execs to consumer products licensing unit as it transitions beyond games

3 Nintendo to launch YouTube affiliate program

A month ago Wii U maker to share advertising revenues with video content creators

Jobs

Scopely hires Disney biz dev executive

2 months ago Tapulous founder Tim O'Brien joins mobile network as chief revenue officer

Dota 2 tournament prize pool hits $6 million

2 months ago Community initiative pushes The International's prize to unprecedented level

6 E3 2014: Sony's Challenges

Opinion 2 months ago The PS4 is the best-selling console, but can Sony keep it that way?

Exclusive

30 Far Cry 4 already playing with fire

Opinion 2 months ago Promo art for Ubisoft's upcoming shooter raises eyebrows, questions about why developers push players' buttons

4 E3 2014: Microsoft's Big Choices

Opinion 2 months ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond

4 Nintendo apologizes for Tomodachi Life

2 months ago Company sorry for lack of same-sex marriage options, pledges to be more inclusive if it makes a sequel

36 Nintendo runs afoul of GLAAD

2 months ago LGBT advocacy group takes issue with Tomodachi Life's exclusion of gay marriage, Nintendo says it wasn't attempting social commentary

7 Valve refunding Earth: Year 2066 customers

2 months ago Early Access game pulled from sale on Steam for dishonest marketing tactics

23 Activision backs Destiny with $500m launch investment

2 months ago "The stakes for us are getting bigger" - Bobby Kotick, CEO

How Watch Dogs' delay helped marketing

2 months ago Ubisoft's Tony Key looks on the bright side of having a new IP delayed at the last minute

Activision: TV marketing still needed to make a blockbuster game

2 months ago Activision's Jonathan Anastas talks about the growing importance of social media in game marketing but underscores TV for AAA console

23 Nintendo skipping E3 media briefing again

2 months ago Nokia Theatre to be used for Wii U Smash Bros. tournament as new game news saved for "Digital Event"

NCsoft invests $4.8 million in Korean web comics firm

3 months ago Deal with Lezhin Entertainment will yield new promotional opportunities

Exclusive

4 Community is a double-edged sword

3 months ago Kerbal Space Program's director of PR on the power of fans, and why building community goes a lot further than forums

Wargaming to invest $10m in eSports in 2014

3 months ago CEO Victor Kisyli claims company is responding to demand among players

Exclusive

6 Spil: Casual games "just don't pay the bills any more"

3 months ago CEO Eric Goossens on the shrinking opportunities in casual development, and Spil's solution to the problem

Consoles still lend credibility - Bithell

4 months ago Thomas Was Alone creator explains the value of effective curation as Steam opens the content floodgates

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