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12 days ago Mike Nichols says non-gaming usage is high and growing, but games sell the system so that's where the marketing emphasis goes
13 days ago Attracted by "100 per cent kid-safe advertising and the global compliance"
28 days ago Next year's feature film adaptation will have tie-in toys from building block maker
A month ago User acquisition and retention has never been so expensive, says Fiksu
A month ago Court also drops class action status, Sega in new settlement talks with original plaintiffs
A month ago Ryh-Ming Poon brings extensive experience from GameFly, Machinima and Activision
A month ago "Mobile is disrupting television advertising, and television advertising is a $200 billion marketplace"
A month ago Keith Andrew unlocks the secrets of social media marketing
A month ago The "recycled games" business model is still working well for RockYou
A month ago Global brand director explains the strategy behind mysterious Twitch campaign to announce Mankind Divided
Opinion 2 months ago Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too
2 months ago Fan-made content remains king, with Minecraft ruling the roost
Opinion 2 months ago Developers have many complaints about Apple's App Store, but success is possible despite these issues
2 months ago VP of acquisition and engagement says user acquisition costs must be part of core development budget
2 months ago Steam Spy creator Sergey Galyonkin talks data, disclaimers and the margin of error
2 months ago Former EA exec says selling a game's social aspects is still a mystery, dismisses cloud gaming as "a fake demo" that doesn't work outside the showroom
2 months ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising
Opinion 3 months ago Police action is going too far - but the industry does nothing to help embattled parents
3 months ago More games reaching more customers, more often
3 months ago "It wasn't about getting our game in front of however many millions of eyeballs"
3 months ago [UPDATE] Fallout between Konami and Kojima Productions reportedly has developer departing after completion of Metal Gear Solid V
4 months ago Skulls of the Shogun dev Borut Pfeifer cautions indies against signing deals for marketing help, says many exist to leech value
4 months ago Can developers earn a crust on the App Store without Apple's aid?
4 months ago Mobile Game Partners will offer bespoke services to mobile devs under a payment-on-success model