Sections

iOS 11 App Store changes aim to improve discoverability

New editorial content, developer search and more detailed product pages introduced with today's update

By James Batchelor

Angry Birds signs deal as new sponsor in English Premier League

Developer Rovio Entertainment describes deal as the “logical continuation” for the global brand

How to launch a mobile game in multiple countries

Tappx CMO Ignasi Prat offers advice to developers hoping to release their app in as many markets as possible

By James Batchelor

Nintendo spent an estimated $4.5m on TV ads in August - Report

According to iSpot.tv Nintendo outspent other video game brands during the month to promote the new-look 2DS XL

By James Brightman

“There will be hate you cannot control. In all honesty, it's defeating”

Square Enix's Amy Graves discusses the pressures community managers face ahead of her UKIE Careers Bar talk next week

By James Batchelor

Samsung "official 4K TV partner" for Xbox One X

Electronics firm using QLED TVs to help showcase new Microsoft console at US retail

The indie publishers' guide to marketing your game

Versus Evil, Raw Fury, Headup Games and Good Shepherd offer advice to developers during their Devcom panel

By James Batchelor

GameStop: Forced bundles are for customer convenience

Retailer defends practice of requiring online purchasers of high-demand items to pay for additional merchandise

By Brendan Sinclair

GameStop creates Senior Vice President of Collectibles position

Former Walmart exec Janet Bareis will oversee specialty retailer's collectibles merchandising strategy

Sony UK marketing boss Rich Keen departing in November

Exec leaving “to pursue another opportunity in the industry”

By James Batchelor

Atari launches wearable push with Speakerhats

Ball caps with built-in Bluetooth speakers made in partnership with NECA and Audiowear

By Brendan Sinclair

Words With Friends TV show in the works

Zynga partners with MGM to bring long-running mobile hit to the not-quite-as-small screen

How Pokémon Go has transformed the brand

The mobile game may be past its peak, but its impact is permanent

By Christopher Dring

"Design a game that lends itself to catchy review titles or YouTubers' dick jokes"

Big Pharma creator Tim Wicksteed discusses making a title that promotes itself ahead of his Develop:Brighton talk

By James Batchelor

Sony's David Perry departs for Instagram influencer marketing firm

Ex-Gaikai boss co-founds new start-up GoVyrl, takes on CEO role

By James Batchelor

EXP: London's secret new games venue

CEO Vince Lammas tells us why a warehouse near Stratford's Olympic Park could become a hotspot for gamesevents

By James Batchelor

Ninja Theory livestreams Q&A with Hellblade protagonist

Developer promotes action game about battle with mental illness by having actress answer questions in character over Facebook Live

EA restructure bolsters Geneva HQ, cuts local teams

Publisher is re-thinking its PR and marketing plans

By Christopher Dring

PlayStation and Technicolor working on Sly Cooper TV series

Hong Kong-based investment group PGS to handle distribution, licensing and merchandising

Microsoft will rebrand game packaging ahead of Xbox One X launch

Additional icons aim to make it clear which titles will benefit from new console's 4K capabilities

By James Batchelor

Microsoft using E3 giveaway to promote Mixer streaming service

Free games offered to Xbox users as platform holder strives to establish Twitch rival

By James Batchelor

Ex-EA Chillingo marketing boss opens new consultancy

HeyStephenHey offers 24 years of marketing experience to indie developers and publishers

Ubisoft changes logo

Re-branding said to mark a new era with greater focus on live and digital games

GAME to rent out Belong arenas for private parties

Private hire added as GAME pushes its in-store event concept

PlayStation Store introduces developer-led curation

The Creators initiative allows studios to share their favourite games

By James Batchelor

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