Marketing

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2 Assassin's Creed movie dated

20 days ago Michael Fassbender feature film to hit theaters December 21, 2016

Mobile Game Marketing in 2015

A month ago How big brands, retargeting, programmatic buying and more will change the landscape

Exclusive

Penny Arcade, IGDA sign with new PR firm

A month ago Bohle veteran Robert Brown launches Stride PR, brings previous clients with him

Berlin's Ad2games raises $9 million

A month ago "This funding will help us grow our position as a global market leader"

3 Nintendo: eSports helped drive Smash Bros. excitement to "fever pitch"

A month ago Nintendo's Scott Moffitt says tournaments have helped marketing efforts, creating more excitement around the franchise

2 Sony backs away from FIFA sponsorship

A month ago Company cites stringent finances, but decision arrives amidst allegations of corruption within FIFA

Leftfield Collection submissions open for EGX Rezzed 2015

2 months ago SEGA-sponsored indie showcase welcoming applicants for London show

Marketing Black Friday

Opinion 2 months ago The biggest sales day of the year is also the biggest marketing event of the year

Sony settles over misleading Vita ads

2 months ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

4 Activision squashing Call of Duty glitch videos

2 months ago Machinima cautions content creators as publisher says it's targeting cheats and competitive exploits

19 Ubisoft wants to expand Assassin's Creed audience to kids

2 months ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise

Exclusive

Marketers and developers a "necessary union"

2 months ago Ubisoft Montreal brand director Luc Duchaine says game makers need to consider marketing's needs, talks about overhype

Marketing doesn't have to be gross

3 months ago Alex Hayter says it can be more effective--and cheaper--to be weird, surprising, and fun instead

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28 Nintendo's Window is Closing

Opinion 3 months ago 2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there

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64 Dirty Videos

3 months ago The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?

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3 Community is the new marketing

4 months ago Motiga's new SVP of publishing David Reid explains how the job has changed in the era of games-as-a-service

21 Devs see power of platform holders, YouTube

4 months ago Surveyed creators say video personalities slightly more trustworthy, much more effective than traditional press

Harmonix, Tilting Point sign multi-title mobile deal

4 months ago Dance Central developer turns to publishing service for help with monetization, marketing, funding, and more

Kabam playing the transmedia game

4 months ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm

10 Why games are revealed so early in development

4 months ago The pros and cons of announcing AAA titles so early, and why this trend may be reversing

Exclusive

12 The method to Madden's ad madness

5 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

Jobs

nDreams appoints Sonic boss as new VP of marketing

6 months ago UK VR studio hires former global brand director for Sonic The Hedgehog

1 PS4 TV ad spending tops Xbox One by 70%

6 months ago TV tracking firm estimates have Sony pushing harder for its console through first five months of the year

6 Atari details new corporate strategy

7 months ago Licensing, online casinos, LGBT audiences all play a part in positioning for the "interactive entertainment production company"

6 Nordic Games acquires THQ trademark

7 months ago Will use THQ brand to sell franchises bought at bankruptcy auction

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