Marketing

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Mobile Game Marketing in 2015

5 days ago How big brands, retargeting, programmatic buying and more will change the landscape

Exclusive

Penny Arcade, IGDA sign with new PR firm

9 days ago Bohle veteran Robert Brown launches Stride PR, brings previous clients with him

Berlin's Ad2games raises $9 million

19 days ago "This funding will help us grow our position as a global market leader"

3 Nintendo: eSports helped drive Smash Bros. excitement to "fever pitch"

19 days ago Nintendo's Scott Moffitt says tournaments have helped marketing efforts, creating more excitement around the franchise

2 Sony backs away from FIFA sponsorship

21 days ago Company cites stringent finances, but decision arrives amidst allegations of corruption within FIFA

Leftfield Collection submissions open for EGX Rezzed 2015

24 days ago SEGA-sponsored indie showcase welcoming applicants for London show

Marketing Black Friday

Opinion 25 days ago The biggest sales day of the year is also the biggest marketing event of the year

Sony settles over misleading Vita ads

26 days ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

4 Activision squashing Call of Duty glitch videos

26 days ago Machinima cautions content creators as publisher says it's targeting cheats and competitive exploits

19 Ubisoft wants to expand Assassin's Creed audience to kids

A month ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise

Exclusive

Marketers and developers a "necessary union"

A month ago Ubisoft Montreal brand director Luc Duchaine says game makers need to consider marketing's needs, talks about overhype

Marketing doesn't have to be gross

2 months ago Alex Hayter says it can be more effective--and cheaper--to be weird, surprising, and fun instead

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28 Nintendo's Window is Closing

Opinion 2 months ago 2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there

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64 Dirty Videos

2 months ago The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?

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3 Community is the new marketing

3 months ago Motiga's new SVP of publishing David Reid explains how the job has changed in the era of games-as-a-service

21 Devs see power of platform holders, YouTube

3 months ago Surveyed creators say video personalities slightly more trustworthy, much more effective than traditional press

Harmonix, Tilting Point sign multi-title mobile deal

3 months ago Dance Central developer turns to publishing service for help with monetization, marketing, funding, and more

Kabam playing the transmedia game

3 months ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm

10 Why games are revealed so early in development

3 months ago The pros and cons of announcing AAA titles so early, and why this trend may be reversing

Exclusive

12 The method to Madden's ad madness

4 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

Jobs

nDreams appoints Sonic boss as new VP of marketing

5 months ago UK VR studio hires former global brand director for Sonic The Hedgehog

1 PS4 TV ad spending tops Xbox One by 70%

5 months ago TV tracking firm estimates have Sony pushing harder for its console through first five months of the year

6 Atari details new corporate strategy

6 months ago Licensing, online casinos, LGBT audiences all play a part in positioning for the "interactive entertainment production company"

6 Nordic Games acquires THQ trademark

6 months ago Will use THQ brand to sell franchises bought at bankruptcy auction

2 Sony E3 press conference to play at movie theaters

6 months ago PlayStation maker's media briefing to show for free at 43 big screens across North America

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