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Sony UK marketing boss Rich Keen departing in November

Exec leaving “to pursue another opportunity in the industry”

By James Batchelor

Atari launches wearable push with Speakerhats

Ball caps with built-in Bluetooth speakers made in partnership with NECA and Audiowear

By Brendan Sinclair

Words With Friends TV show in the works

Zynga partners with MGM to bring long-running mobile hit to the not-quite-as-small screen

How Pokémon Go has transformed the brand

The mobile game may be past its peak, but its impact is permanent

By Christopher Dring

"Design a game that lends itself to catchy review titles or YouTubers' dick jokes"

Big Pharma creator Tim Wicksteed discusses making a title that promotes itself ahead of his Develop:Brighton talk

By James Batchelor

Sony's David Perry departs for Instagram influencer marketing firm

Ex-Gaikai boss co-founds new start-up GoVyrl, takes on CEO role

By James Batchelor

EXP: London's secret new games venue

CEO Vince Lammas tells us why a warehouse near Stratford's Olympic Park could become a hotspot for gamesevents

By James Batchelor

Ninja Theory livestreams Q&A with Hellblade protagonist

Developer promotes action game about battle with mental illness by having actress answer questions in character over Facebook Live

EA restructure bolsters Geneva HQ, cuts local teams

Publisher is re-thinking its PR and marketing plans

By Christopher Dring

PlayStation and Technicolor working on Sly Cooper TV series

Hong Kong-based investment group PGS to handle distribution, licensing and merchandising

Microsoft will rebrand game packaging ahead of Xbox One X launch

Additional icons aim to make it clear which titles will benefit from new console's 4K capabilities

By James Batchelor

Microsoft using E3 giveaway to promote Mixer streaming service

Free games offered to Xbox users as platform holder strives to establish Twitch rival

By James Batchelor

Ex-EA Chillingo marketing boss opens new consultancy

HeyStephenHey offers 24 years of marketing experience to indie developers and publishers

Ubisoft changes logo

Re-branding said to mark a new era with greater focus on live and digital games

GAME to rent out Belong arenas for private parties

Private hire added as GAME pushes its in-store event concept

PlayStation Store introduces developer-led curation

The Creators initiative allows studios to share their favourite games

By James Batchelor

Wargaming apologises for World of Tanks YouTuber row

Developer had threatened to issue a copyright take down against SirFoch

By Christopher Dring

Nintendo lays out E3 plans

3DS could be relegated to Treehouse segments as Spotlight video and show floor booth will focus on 2017 Switch games

By Brendan Sinclair

Why the games industry holds the key to War Child's future

The charity that supports children in war-torn areas reflects on its blossoming relationship with video games

By James Batchelor

Bossa Studios hires new CMO

Journalist-turned-PR Tracey McGarrigan to head up marketing efforts for Worlds Adrift developer

“Call of Duty's negative social media sentiment has virtually evaporated” - Activision

No repeat of the poor reception to last year's game as publisher details further plans for mobile and Black Ops III

By Christopher Dring

Shopify enables devs to sell physical merchandise in-game

SDK opens potential revenue source for developers, Alto's Adventure the first to use new tool

By James Batchelor

YouTube nixes monetization until channels hit 10,000 views

Video giant says move is an effort to crack down on impersonating channels

By Brendan Sinclair

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