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ASA rules No Man's Sky advertising did not mislead consumers

Organisation believes procedurally generated nature of the game means all images and footage are representative of final product

By James Batchelor

Nintendo coming to US-based Universal theme parks

Orlando and Hollywood parks will join Osaka location in featuring publisher's famous brands

By Brendan Sinclair

Attention Seekers and Done + Dusted form new gaming live events business

AD+D set-up in Santa Monica to offer 'large-scale live entertainment' for games publishers and competitive gaming

Winter is Coming

Weekly Roundup: Feeling the first frosts of a maturing market

By Dan Pearson

Weak AAA launches are a precursor to industry transition

As top games under perform, the industry must prepare to shift with consumer behaviour

By Rob Fahey

Resident Evil director working on Monster Hunter movie

Paul W.S. Anderson shopping a script with hopes to turn another Capcom franchise into a cinematic universe

By Brendan Sinclair

Is honesty the best policy?

Weekly round-up: EA's new YouTube rules and Game Awards premieres call for more transparency from a highly exposed industry

By James Batchelor

The Game Awards promises greater transparency after No Man's Sky complaints

Show's creator Geoff Keighley encouraging developers to offer 'deep-dive' premieres rather than CGI concept trailers

By James Batchelor

PS4 Pro sells over 65K in first Japanese weekend

Famitsu figures show healthy debut for spruced up console

Jason Avent joins Trailerfarm as investor and MD

Boss Alien founder takes helm at video specialist

By Dan Pearson

Ubisoft in talks for Netflix series

Rayman publisher reportedly expanding its film and TV aspirations to streaming service

Welcome to the New Era: Games as Media

SuperData's Joost van Dreunen sees games, like other entertainment, being more highly targeted by advertisers

By Joost van Dreunen

OnePlay acquires Desura and Indie Royale

Online retailer hopes to have brands up and running early next year after former parent Bad Juju went bankrupt

How to create a successful developer livestream

XSplit Program Manager Victor Fontanez offers advice based on learnings from 10+ years of streaming

By Victor Fontanez

Nintendo desperately wants its audience to Switch back

The lack of young people in the reveal indicates a firm determined to reconnect with grown-ups, lapsed fans and the industry

By James Batchelor

Ad watchdog looking at No Man's Sky

UK's ASA investigating complaints about Steam screenshots and video of Hello Games' latest

By Brendan Sinclair

No Man's Sky PR strategy wasn't great - Yoshida

Sony Worldwide Studios president criticizes Hello Games' Sean Murray for over-promising on space exploration survival game

By Brendan Sinclair

Pixelmage sees "seismic shift" in game marketing

With Hero's Song, John Smedley's new studio is taking a transparent approach to paid influencers and crowdfunding

By Brendan Sinclair

Inside an indie cross-platform launch

Premium mobile games aren't really dead, the industry is more nuanced than people think, and other lessons from Butterscotch Shenanigans

By Sam Coster

Mario closes out Rio Olympics

Japanese prime minister dresses as Nintendo mascot for hand-off to promote 2020 Tokyo Olympics

By Brendan Sinclair

Don't believe the hype

Weekly roundup: No Man's Sky still embodies a simple lesson many in the industry refuse to learn

By Brendan Sinclair

Nvidia aims to give indies more exposure

Graphics card maker unveils its Indie Spotlight program

By James Brightman

Augs Lives Matter slogan an "unfortunate coincidence"

Deus Ex brand marketer defends use while Bioware's Manveer Heir criticizes the developer's controversial language choice

By James Brightman

From announcement to launch in mere months

Blue Isle Studios' Valley was announced in April with a summer release date; Alex Tintor explains why, and what the marketing plan is now

By Brendan Sinclair

Showing Off Your Best Assets

Olly McGowan of PressXtra.net on what makes for good publicity

By Olly McGowan

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