Marketing

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4 Original vision for Xbox One hasn't changed - Xbox CMO

13 days ago Mike Nichols says non-gaming usage is high and growing, but games sell the system so that's where the marketing emphasis goes

Roblox integrates SuperAwesome's ad platform

14 days ago Attracted by "100 per cent kid-safe advertising and the global compliance"

Angry Birds strike Lego deal

29 days ago Next year's feature film adaptation will have tie-in toys from building block maker

6 Ubisoft's Frag Dolls disband

A month ago Female gaming team shuts down after almost 11 years

Mobile marketing costs continue to rise exponentially

A month ago User acquisition and retention has never been so expensive, says Fiksu

Gearbox dropped from Colonial Marines lawsuit

A month ago Court also drops class action status, Sega in new settlement talks with original plaintiffs

Jobs

SGN hires Activision veteran as VP of communications

A month ago Ryh-Ming Poon brings extensive experience from GameFly, Machinima and Activision

1 LoopMe predicts $500 million annual mobile ad budgets

A month ago "Mobile is disrupting television advertising, and television advertising is a $200 billion marketplace"

Exclusive

1 Attack of the Indies: How devs can master social media in 5 simple steps

A month ago Keith Andrew unlocks the secrets of social media marketing

RockYou acquires PlayHaven ad network

2 months ago The "recycled games" business model is still working well for RockYou

Exclusive

Taking Deus Ex beyond the core

2 months ago Global brand director explains the strategy behind mysterious Twitch campaign to announce Mankind Divided

Exclusive

32 Indies must learn to love marketing

Opinion 2 months ago Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too

6 Only 2.4% of gaming views on YouTube come from official channels

2 months ago Fan-made content remains king, with Minecraft ruling the roost

2 Playing The App Store Blues

Opinion 2 months ago Developers have many complaints about Apple's App Store, but success is possible despite these issues

6 Apps are the most competitive market ever - Rovio exec

2 months ago VP of acquisition and engagement says user acquisition costs must be part of core development budget

Exclusive

3 "I had my first build in a few hours, so why not share it?"

2 months ago Steam Spy creator Sergey Galyonkin talks data, disclaimers and the margin of error

Nobody's figured out how to market mobile - Bing Gordon

3 months ago Former EA exec says selling a game's social aspects is still a mystery, dismisses cloud gaming as "a fake demo" that doesn't work outside the showroom

1 FTC approves Sony PS Vita settlement

3 months ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

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23 Publishers must stop marketing adult games to kids

Opinion 3 months ago Police action is going too far - but the industry does nothing to help embattled parents

2 Steam data reveals impact of Discovery update

3 months ago More games reaching more customers, more often

1 Supercell at the Super Bowl

3 months ago "It wasn't about getting our game in front of however many millions of eyeballs"

11 Hideo Kojima removed from Metal Gear marketing

3 months ago [UPDATE] Fallout between Konami and Kojima Productions reportedly has developer departing after completion of Metal Gear Solid V

4 A word on dealing with publishers: Don't

4 months ago Skulls of the Shogun dev Borut Pfeifer cautions indies against signing deals for marketing help, says many exist to leech value

Exclusive

13 The Curation Question

4 months ago Can developers earn a crust on the App Store without Apple's aid?

Z2 Live vets form new mobile consultancy

4 months ago Mobile Game Partners will offer bespoke services to mobile devs under a payment-on-success model

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