Sections

Why didn't Jettomero take off?

With great looks, a fun premise, and a few good breaks, Gabriel Koenig's latest game seemed like a safe bet, so what happened?

By Brendan Sinclair

The Trouble with Trailers

Developers have learned to deal with violence and difficult themes intelligently and respectfully in recent years - it's time for marketing teams to catch up

By Rob Fahey

A different kind of indiepocalypse

Double Fine's Greg Rice and Tim Schafer talk about the parallel growth explosions of the indie games scene and the studio's Day of the Devs event

By Brendan Sinclair

Five do-it-yourself PR tips for indies

VIM Global's Alex Van Lepp offers some basics for small devs looking to promote their games on their own

By Alex Van Lepp

Sex and gaming: Selling Japan's Senran Kagura to the West

Marvelous Entertainment's Michael Fisher and Harry Holmwood discuss the challenges and surprises this series presents

By James Batchelor

"It's disturbing that Wolfenstein can be considered a controversial political statement"

Bethesda marketing boss Pete Hines discusses publisher's marketing for upcoming anti-Nazi shooter

By James Batchelor

IndieBox shuts down subscription service

Company will be moving in new direction but promises more collector's editions in the future

By Haydn Taylor

Valve gives green light to community merchandising deal

3D printing service Shapeways has partnered with the games giant to produce and sell fan art designs

By Haydn Taylor

Tencent moves to merchandise its IP

Online gaming giant behind Honour of Kings strikes deal with online retailer JD.com

By Brendan Sinclair

iOS 11 App Store changes aim to improve discoverability

New editorial content, developer search and more detailed product pages introduced with today's update

By James Batchelor

Angry Birds signs deal as new sponsor in English Premier League

Developer Rovio Entertainment describes deal as the “logical continuation” for the global brand

How to launch a mobile game in multiple countries

Tappx CMO Ignasi Prat offers advice to developers hoping to release their app in as many markets as possible

By James Batchelor

Nintendo spent an estimated $4.5m on TV ads in August - Report

According to iSpot.tv Nintendo outspent other video game brands during the month to promote the new-look 2DS XL

By James Brightman

“There will be hate you cannot control. In all honesty, it's defeating”

Square Enix's Amy Graves discusses the pressures community managers face ahead of her UKIE Careers Bar talk next week

By James Batchelor

Samsung "official 4K TV partner" for Xbox One X

Electronics firm using QLED TVs to help showcase new Microsoft console at US retail

The indie publishers' guide to marketing your game

Versus Evil, Raw Fury, Headup Games and Good Shepherd offer advice to developers during their Devcom panel

By James Batchelor

GameStop: Forced bundles are for customer convenience

Retailer defends practice of requiring online purchasers of high-demand items to pay for additional merchandise

By Brendan Sinclair

GameStop creates Senior Vice President of Collectibles position

Former Walmart exec Janet Bareis will oversee specialty retailer's collectibles merchandising strategy

Sony UK marketing boss Rich Keen departing in November

Exec leaving “to pursue another opportunity in the industry”

By James Batchelor

Atari launches wearable push with Speakerhats

Ball caps with built-in Bluetooth speakers made in partnership with NECA and Audiowear

By Brendan Sinclair

Words With Friends TV show in the works

Zynga partners with MGM to bring long-running mobile hit to the not-quite-as-small screen

How Pokémon Go has transformed the brand

The mobile game may be past its peak, but its impact is permanent

By Christopher Dring

"Design a game that lends itself to catchy review titles or YouTubers' dick jokes"

Big Pharma creator Tim Wicksteed discusses making a title that promotes itself ahead of his Develop:Brighton talk

By James Batchelor

Sony's David Perry departs for Instagram influencer marketing firm

Ex-Gaikai boss co-founds new start-up GoVyrl, takes on CEO role

By James Batchelor

EXP: London's secret new games venue

CEO Vince Lammas tells us why a warehouse near Stratford's Olympic Park could become a hotspot for gamesevents

By James Batchelor

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