Marketing

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What small teams can learn from AAA communication tactics

4 days ago Stefano Petrullo on the big budget tricks that indies should pay attention to

Witcher 3 was the most written about game of 2015

11 days ago PlayStation dominates brand coverage, says ICO Partners research

3 No E3 booth for EA this year

11 days ago Publisher replacing show presence with EA Play events in London and LA, Sunday afternoon press conference; ESA responds

Rovio signs Angry Birds ad deal with Venatus Media

11 days ago Exclusive rights to represent Rovio Media in EMEA territories

5 Nintendo edits Fire Emblem: Fates for the West

16 days ago Drugging and gay conversion scene will be altered for audiences in North America and Europe

4 The Game Awards draws 2.3 million viewers

A month ago Geoff Keighley believes show's second iteration broke even, confident it will return in 2016

Activision tops November TV ad spend - Report

A month ago Black Ops III promos account for 90% of publisher's $18.6 million worth of US TV spots last month

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"There's a life below the top 20 grossing"

2 months ago Palringo's Magnus Alm on leveraging community to lower CPI

Overkill: "These past few weeks we screwed up"

2 months ago Starbreeze-owned studio finally apologises for Payday 2 mistakes, pledges to improve lines of communication

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1 "With the right launch 30 per cent of your revenue should come from China"

2 months ago iDreamSky president Jeff Lyndon on rethinking 'global' success

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6 Indies don't need AAA budgets for effective marketing

2 months ago Execution Labs community developer Astrid Rosemarin shares tips for how small studios can build buzz without breaking the bank

Facebook to crack down on game invitations

3 months ago Complaints over Candy Crush Saga invites spurred CEO Mark Zuckerberg to action

Jobs

iQU Group appoints Anant Bakre as its new CEO

3 months ago Bakre joined the company in 2013, replaces outgoing CEO Jochem de Gruyter

4 Valve wipes user reviews over free Steam keys

4 months ago RosePortal Games paid a high price for swapping game access for community reviews

Sponsored

16 How data has redefined the role of the game marketer

4 months ago And the importance of accurate metrics for better design

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Strong show for Sony, but mobile rules at TGS 2015

4 months ago Tokyo Games Show is bigger than ever, but a conservative showing from publishers and the absence of Microsoft leaves it feeling a little hollow

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4 Unique games will still find an audience

4 months ago Yoan Fanise downplays "indiepocalypse" concerns as the Digixart founder and Valiant Hearts director preps his indie debut

5 Ubisoft will open a theme park in 2020

5 months ago New venture will be in central Kuala Lumpur, with rides based on Ubi's portfolio of brands

2 FTC slaps Machinima for deceptive Xbox One ad campaign

5 months ago Regulator warns against paying YouTubers to promote products without disclosure

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1 Colossal Order: Selling Cities: Skylines

5 months ago CEO Mariina Hallikainen on building "overwhelming" success with limited resources

1 Disney Infinity audience split 50/50 male-female

5 months ago VP behind toys-to-life franchise says appeal also balanced between young and old

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10 The Price of Fame

Opinion 5 months ago Superdata's Joost van Dreunen examines the impact YouTubers, Hollywood celebrities, and big-name developers are having on the industry

Exclusive

1 Pulling off The Swindle

5 months ago How the misfire of Gun Monkeys and an indie publishing assist helped Dan Marshall hit the mark with his new procedural stealth-action game

EA drops NHL cover star

5 months ago Patrick Kane yanked from NHL 16 box art in light of ongoing rape investigation

iQU acquires TinyLoot, Target Gamers

6 months ago Mobile marketing firm builds user acquisition portfolio

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