Marketing

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1 Sony, Microsoft share honours for E3 coverage

4 days ago EA is most talked about publisher, despite no show floor presence

3 Warcraft, Angry Birds movies cashing in

4 days ago Critically dismissed flicks poised to become the highest grossing game adaptations of all time

Analysts split on E3 showings

10 days ago Microsoft gets high marks for hardware, while Sony's showmanship has at least one analyst thinking PSVR could thrive regardless of quality

Cream of the riding crop

21 days ago Photo Finish Horse Racing broke slowly, but found its stride with a timely user acquisition assist

1 Rocket League hit $110m in revenue by giving away content for free

23 days ago PlayStation Plus giveaway and free major DLC updates are behind rapid growth, says Psyonix

Mojang: Minecraft is not an advertising platform

24 days ago New rules prevent third-party entities from using Minecraft and its gameplay for promotional purposes

Exploring the "positive tension" between creativity and marketing

29 days ago For Paradox Interactive and 11 Bit Studios, the best solution to "communication clutter" is to make games worth talking about

2 Minecraft videos based on Super Mario DLC hit with copyright claims

A month ago 4J Studios' official Wii U add-on was supposed to be exempt from Nintendo's insistence on taking a cut of YouTubers' revenue

Rovio's Angry Birds film has earned $150 million worldwide

A month ago But after a $400 million Sony marketing push, how much further does it have to fly to return a profit?

4 Tetris movie has an $80 million budget

A month ago Mortal Kombat producer's Threshold and Chinese investment firm Seven Star Works partner for sci-fi movie based on classic

Exclusive

1 Make alternate future America great again

A month ago Deep Silver's Will Powers explains how Homefront: The Revolution is getting a boost from the US presidential race

15 Microsoft vetoed a black woman on cover for Fable II

A month ago Ex-Lionhead art director recalls marketing department "just didn't get it," insisted on a white male for Xbox 360 RPG

.games and .game website domains launching soon

A month ago Uniregistry plans to open .game availability this month as Rightside slates .games for third quarter

Exclusive

Rovio ups the ante on Angry Birds marketing

A month ago Angry Birds Action! is a new pinball-styled game to serve as the focal point for marketing around The Angry Birds Movie

Ubisoft opening Rabbids Amusement Center

A month ago Publisher's first foray into family entertainment centers opens doors in Montreal this August

SNK recommits to games

A month ago After abandoning pachi-slot business, publisher emphasizes gaming focus with old logo, slogan

6 Don Daglow: "I'm calling bullshit on core, mid-core and casual"

2 months ago Veteran developer believes restrictive marketing language stems from industry's outdated veneration of difficulty

6 IAP the least popular form of monetisation among players

2 months ago Even premium was more popular than in-app purchasing in Unity survey, but video ads were by far the favourite choice

Exclusive

Indie acclaim is "like a drug"

2 months ago What Framed designer Joshua Boggs learned from his self-destructive pursuit of critical praise, and how he hopes to avoid repeating those mistakes

Square Enix backs Final Fantasy XV with feature-length movie

2 months ago Sean Bean and Lena Heady star in CG animated film, FFXV will also get a web series and mobile game

Jobs

Nintendo UK expands marketing and comms team

2 months ago Matthias Hempfling and Kalpesh Tailor both take senior roles as they join from Frankfurt office

What every indie needs to know about PR

3 months ago ICO Partners' Thomas Reisenegger outlines five keys to success for indie devs

What do Chivalry and Rocket League have in common?

3 months ago Torn Banner's Alex Hayter explains the method behind the studio's madness for indie cross-promotions

Exclusive

3 How free-to-play has evolved game marketing

3 months ago Understanding release timing, consumer behavior and analytics has become key, says Crucial Path Media's Dirk Metzger

Exclusive

Far Cry Primal: Selling the Stone Age

3 months ago The creative director and marketing boss on shipping Ubisoft's mammoth title

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