Marketing

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13 Indies must learn to love marketing

Opinion Yesterday Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too

6 Only 2.4% of gaming views on YouTube come from official channels

4 days ago Fan-made content remains king, with Minecraft ruling the roost

2 Playing The App Store Blues

Opinion 5 days ago Developers have many complaints about Apple's App Store, but success is possible despite these issues

6 Apps are the most competitive market ever - Rovio exec

9 days ago VP of acquisition and engagement says user acquisition costs must be part of core development budget

3 "I had my first build in a few hours, so why not share it?"

16 days ago Steam Spy creator Sergey Galyonkin talks data, disclaimers and the margin of error

Nobody's figured out how to market mobile - Bing Gordon

19 days ago Former EA exec says selling a game's social aspects is still a mystery, dismisses cloud gaming as "a fake demo" that doesn't work outside the showroom

1 FTC approves Sony PS Vita settlement

19 days ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

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23 Publishers must stop marketing adult games to kids

Opinion 23 days ago Police action is going too far - but the industry does nothing to help embattled parents

2 Steam data reveals impact of Discovery update

29 days ago More games reaching more customers, more often

1 Supercell at the Super Bowl

30 days ago "It wasn't about getting our game in front of however many millions of eyeballs"

11 Hideo Kojima removed from Metal Gear marketing

A month ago [UPDATE] Fallout between Konami and Kojima Productions reportedly has developer departing after completion of Metal Gear Solid V

4 A word on dealing with publishers: Don't

A month ago Skulls of the Shogun dev Borut Pfeifer cautions indies against signing deals for marketing help, says many exist to leech value

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13 The Curation Question

2 months ago Can developers earn a crust on the App Store without Apple's aid?

Z2 Live vets form new mobile consultancy

2 months ago Mobile Game Partners will offer bespoke services to mobile devs under a payment-on-success model

5 Apple promotes "Pay Once & Play" games

2 months ago Dozens of games without in-app purchases receive prominent placement on App Store

1 Minecraft dominates YouTube gaming views - Study

2 months ago Mojang game accounts for three times as much traffic as next biggest game franchise

Jobs

Sega rounds out new look marketing team

2 months ago Anna Downing promoted to Head of Product Marketing, will report to new European Marketing Director

2 Assassin's Creed movie dated

3 months ago Michael Fassbender feature film to hit theaters December 21, 2016

Mobile Game Marketing in 2015

4 months ago How big brands, retargeting, programmatic buying and more will change the landscape

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Penny Arcade, IGDA sign with new PR firm

4 months ago Bohle veteran Robert Brown launches Stride PR, brings previous clients with him

Berlin's Ad2games raises $9 million

4 months ago "This funding will help us grow our position as a global market leader"

3 Nintendo: eSports helped drive Smash Bros. excitement to "fever pitch"

4 months ago Nintendo's Scott Moffitt says tournaments have helped marketing efforts, creating more excitement around the franchise

2 Sony backs away from FIFA sponsorship

4 months ago Company cites stringent finances, but decision arrives amidst allegations of corruption within FIFA

Leftfield Collection submissions open for EGX Rezzed 2015

4 months ago SEGA-sponsored indie showcase welcoming applicants for London show

Marketing Black Friday

Opinion 4 months ago The biggest sales day of the year is also the biggest marketing event of the year

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