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7 days ago Mojang cofounder confirms project, concerns about indie hit "jumping the shark"
Opinion 9 days ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead
17 days ago With the NBA attracting a global audience, the league's reach is getting a boost from video games across varying platforms
A month ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
A month ago [UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"
A month ago Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers
Opinion A month ago Being a successful indie developer is getting both easier and tougher
2 months ago Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences
2 months ago As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future
2 months ago New measures spell trouble for monetisation on user-created videos, several publishers distance themselves from crackdown
3 months ago Superdata warns of "user acquisition bloodbath," suggests skipping the seasonal marketing push
Opinion 3 months ago Microsoft's super-sized Xbox One marketing campaign insulting to fans' intelligence
4 months ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
4 months ago Canadian marketing head says new console is outpacing Xbox 360 preorders 2-to-1, no worries about a Red Ring of Death repeat
4 months ago Antichamber dev Alexander Bruce says exposure "is becoming more and more the dominant problem" for indies to solve.
4 months ago Publisher cites "mutual decision" to end deal with pro golfer; PGA Tour to continue on mobile and next-gen
4 months ago Electronic Arts' senior VP of global consumer marketing joins 2K senior VP of marketing at head of event's board of directors
4 months ago Davey Wreden evangelises bespoke marketing materials as a key to success
4 months ago Former EA CEO has some harsh words for the makers of Angry Birds
5 months ago The "Noah Pass" already has 30 devs signed up, could bring down ad costs by 80 per cent
5 months ago How Deep Silver turned around the legacy left by THQ
5 months ago Takes on marketing for growing portfolio of games and apps
6 months ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality
6 months ago As important a partnership as the "US Open or LA Kings," says first blue chip company to enter the eSports arena