Marketing

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1 FTC slaps Machinima for deceptive Xbox One ad campaign

16 hours ago Regulator warns against paying YouTubers to promote products without disclosure

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1 Colossal Order: Selling Cities: Skylines

20 hours ago CEO Mariina Hallikainen on building "overwhelming" success with limited resources

1 Disney Infinity audience split 50/50 male-female

6 days ago VP behind toys-to-life franchise says appeal also balanced between young and old

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7 The Price of Fame

Opinion 6 days ago Superdata's Joost van Dreunen examines the impact YouTubers, Hollywood celebrities, and big-name developers are having on the industry

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1 Pulling off The Swindle

7 days ago How the misfire of Gun Monkeys and an indie publishing assist helped Dan Marshall hit the mark with his new procedural stealth-action game

EA drops NHL cover star

22 days ago Patrick Kane yanked from NHL 16 box art in light of ongoing rape investigation

iQU acquires TinyLoot, Target Gamers

A month ago Mobile marketing firm builds user acquisition portfolio

CPI continues to climb on iOS and Android

A month ago Fiksu data shows iOS climbing faster, but remains the most cost-effective platform

Jobs

1 Motiga hires new head of publishing for Europe

A month ago Rahim Attaba brings experience from Trion Worlds and Wargaming ahead of Gigantic's launch

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2 How intelligent in-game ads can change free-to-play

A month ago Merely including in-game ads isn't enough; they need to be presented in a way that keeps both users and advertisers happy

SuperAwesome raises $7 million in Series A round

A month ago Bangkok and New York offices will grow following the influx of new funding

6 Kojima's name removed from Metal Gear Solid V cover

A month ago As the game's release looms, evidence of an official split with Konami is starting to pile up

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Marketing has come apart - EA CMO

A month ago Chris Bruzzo discusses the new interactivity of selling interactive entertainment, when you want cultural relevance, and when you don't

Logitech unveils new Logi brand identity

A month ago Streamlined moniker to reflect peripheral maker's new focus on simple design, bold colors

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4 Original vision for Xbox One hasn't changed - Xbox CMO

2 months ago Mike Nichols says non-gaming usage is high and growing, but games sell the system so that's where the marketing emphasis goes

Roblox integrates SuperAwesome's ad platform

2 months ago Attracted by "100 per cent kid-safe advertising and the global compliance"

Angry Birds strike Lego deal

2 months ago Next year's feature film adaptation will have tie-in toys from building block maker

6 Ubisoft's Frag Dolls disband

3 months ago Female gaming team shuts down after almost 11 years

Mobile marketing costs continue to rise exponentially

3 months ago User acquisition and retention has never been so expensive, says Fiksu

Gearbox dropped from Colonial Marines lawsuit

3 months ago Court also drops class action status, Sega in new settlement talks with original plaintiffs

Jobs

SGN hires Activision veteran as VP of communications

3 months ago Ryh-Ming Poon brings extensive experience from GameFly, Machinima and Activision

1 LoopMe predicts $500 million annual mobile ad budgets

3 months ago "Mobile is disrupting television advertising, and television advertising is a $200 billion marketplace"

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1 Attack of the Indies: How devs can master social media in 5 simple steps

3 months ago Keith Andrew unlocks the secrets of social media marketing

RockYou acquires PlayHaven ad network

3 months ago The "recycled games" business model is still working well for RockYou

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Taking Deus Ex beyond the core

3 months ago Global brand director explains the strategy behind mysterious Twitch campaign to announce Mankind Divided

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