Advertising

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Kinect used to promote Chevrolet Volt

4 years ago New electric car to feature in online ads and as download in Kinect Joy Ride

EEDAR and Nielsen offer game marketing analysis

4 years ago Research firms team up to advise on burgeoning $126m sector

4 Massive case study shows in-game ad power

4 years ago New case study for Microsoft Bing attempts to prove return on investment for in-game ads

Live game content proven to boost player engagement

4 years ago 1 vs 100 study reveals live shows increased player minutes significantly

Exclusive

EA: Renault deal will help reach elusive audiences

4 years ago Publisher to incorporate forthcoming zero-emission vehicles into hugely popular PC title

9 Armed police swoop on Ubisoft PR stunt

4 years ago Authorities condemn "ill-advised stunt" for Splinter Cell: Conviction

Double Fusion raises additional financing from JVP

4 years ago In-game advertising firm also names Alex Sood as new CEO

EA to ditch in-game ad partners and sell direct

4 years ago Publisher to end agreements with IGA and Massive Inc and go solo this August

8 PS3 Home has a "huge barrier to entry" for advertisers

4 years ago Virtual world is too expensive and labour-intensive claims ad exec

Study: 38% spend more time gaming than watching live sport

4 years ago Sports gamers also found to be more physically active than sports fans

nDreams partners with M&C Saatchi

4 years ago Ad agency to help provide alternate reality games for major brands

1 GCHQ runs ad campaign in Xbox Live

4 years ago UK govt intelligence agency to promote careers via Microsoft's online service

Dedicated servers for Aliens vs Predator

4 years ago Rebellion curries fan favour with PC release of Sega shooter

Ubisoft utilises LoveFilm partnership for AC2 marketing push

4 years ago Campaign to cover upcoming game and short film trilogy

Axis wins award for Killzone 2 trailer

4 years ago Roses Design Awards honour gaming's finest for first time

Ant and Dec to front new Nintendo ad campaign

5 years ago Duo recruited for "everything from TV advertising to game development"

Ad Nauseum

Opinion 5 years ago Advertising on console dashboards is a great idea - if it's handled with care

Research indicates in-game ads can work

5 years ago Study reveals high recognition rates for some brands, but warns against poor placement

PS3 gets 82m Euro marketing blitz

5 years ago New TV ad to air this evening, 6 million dedicated to UK market

Ayzenberg prepares for [a]list 2009 event

5 years ago Ad content and emergent trends tops of the list at videogame marketing summit

Nintendo sponsors new Five quiz show

5 years ago But reports of 2m spend are "pure guesswork," says company

Microsoft: Ads won't interfere with Xbox Live experience

5 years ago The use of Silverlight will ensure adverts are an "organic part of the dashboard"

Microsoft to bring interactive ads to Xbox Live

5 years ago Silverlight and other rich media platforms will be made compatible "within the year"

Internet Advertising Bureau launches game ads council

5 years ago Trade body aims to promote understanding of videogame advertising

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