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PS3 gets £82m Euro marketing blitz
3 years ago New TV ad to air this evening, £6 million dedicated to UK market
Ayzenberg prepares for [a]list 2009 event
3 years ago Ad content and emergent trends tops of the list at videogame marketing summit
Nintendo sponsors new Five quiz show
3 years ago But reports of £2m spend are "pure guesswork," says company
Microsoft: Ads won't interfere with Xbox Live experience
3 years ago The use of Silverlight will ensure adverts are an "organic part of the dashboard"
Microsoft to bring interactive ads to Xbox Live
3 years ago Silverlight and other rich media platforms will be made compatible "within the year"
Internet Advertising Bureau launches game ads council
3 years ago Trade body aims to promote understanding of videogame advertising
Modern Warfare 2 to be "biggest entertainment launch of all time"
3 years ago Activision wants shooter to eclipse previous records set by movie and videogame releases
Citigroup: In-game ads to reach $1 billion in 2014
3 years ago Analyst claims in-game advertising is growing substantially, in terms of revenue and advertiser 'appetite'
Activision confirms new media and planning agency
3 years ago Publisher drops Starcom MediaVest and Horizon Media in favour of MEC
Sony to target tweens in new PSP campaign
4 years ago New website to create online community for 8 to 15 year olds
In-game ads division hit by Microsoft staff cull
4 years ago Massive sees headcount reduced as 3000 job losses sweep company
IGA enters advertising deal with Porterscope
4 years ago Porterscope clients to be offered in-game billboards to compliment real life services
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ASA dismisses Change4Life ad complaints
4 years ago Ad does not harm the videogame industry, mislead parents or cause offence, says Advertising Standards Authority
Double Fusion names new VP
4 years ago Monika Madrid to oversee business development at in-game advertising company
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Bohemia objects to Codemasters' Operation Flashpoint marketing
4 years ago Czech developer unhappy with publisher pitching Dragon Rising as an 'official sequel'
Lovefilm unveils HAWX advertising push
4 years ago Third Ubisoft title to be marketed across the rental company's online and offline operations
Misleading Xbox 360 ad banned by ASA
4 years ago Rented movie timings not clear to new consumers, says watchdog
EEDAR and Nielsen to collaborate on marketing analysis
4 years ago Integration of systems to combine sales and feature data with marketing
Ad revenue "more difficult" for casual games this year
4 years ago But better targeting of users will offset trend towards lower costs per million, says Spil CEO
ASA: 99 per cent of games advertised responsibly
4 years ago Advertising Standards Authority encouraged by industry's care in marketing videogames appropriately
Double Fusion promotes Friedman to senior advertising VP
4 years ago Former EA online ad sales exec replaces Julie Shumaker
EA rapped for misleading Tiger Woods Wii ad
4 years ago Publisher uses Xbox 360 footage as "Wii footage would not be of broadcast quality"
Activision signs 18-game ad deal with Massive
4 years ago In-game ads firm also ties up exclusive deal for Blizzard's Battle.net
Ubisoft pumps £4 million into Christmas ad campaigns
4 years ago Latest Raving Rabbids title gets £1 million ad spend
Eidos moves £3 million ad account to Manning Gottlieb
4 years ago Former Sony marketing experts to handle new Tomb Raider campaign
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