Advertising

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EA to ditch in-game ad partners and sell direct

4 years ago Publisher to end agreements with IGA and Massive Inc and go solo this August

8 PS3 Home has a "huge barrier to entry" for advertisers

4 years ago Virtual world is too expensive and labour-intensive claims ad exec

Study: 38% spend more time gaming than watching live sport

4 years ago Sports gamers also found to be more physically active than sports fans

nDreams partners with M&C Saatchi

4 years ago Ad agency to help provide alternate reality games for major brands

1 GCHQ runs ad campaign in Xbox Live

4 years ago UK govt intelligence agency to promote careers via Microsoft's online service

Dedicated servers for Aliens vs Predator

4 years ago Rebellion curries fan favour with PC release of Sega shooter

Ubisoft utilises LoveFilm partnership for AC2 marketing push

4 years ago Campaign to cover upcoming game and short film trilogy

Axis wins award for Killzone 2 trailer

4 years ago Roses Design Awards honour gaming's finest for first time

Ant and Dec to front new Nintendo ad campaign

4 years ago Duo recruited for "everything from TV advertising to game development"

Ad Nauseum

Opinion 4 years ago Advertising on console dashboards is a great idea - if it's handled with care

Research indicates in-game ads can work

4 years ago Study reveals high recognition rates for some brands, but warns against poor placement

PS3 gets 82m Euro marketing blitz

4 years ago New TV ad to air this evening, 6 million dedicated to UK market

Ayzenberg prepares for [a]list 2009 event

4 years ago Ad content and emergent trends tops of the list at videogame marketing summit

Nintendo sponsors new Five quiz show

4 years ago But reports of 2m spend are "pure guesswork," says company

Microsoft: Ads won't interfere with Xbox Live experience

4 years ago The use of Silverlight will ensure adverts are an "organic part of the dashboard"

Microsoft to bring interactive ads to Xbox Live

4 years ago Silverlight and other rich media platforms will be made compatible "within the year"

Internet Advertising Bureau launches game ads council

4 years ago Trade body aims to promote understanding of videogame advertising

Modern Warfare 2 to be "biggest entertainment launch of all time"

4 years ago Activision wants shooter to eclipse previous records set by movie and videogame releases

Citigroup: In-game ads to reach $1 billion in 2014

4 years ago Analyst claims in-game advertising is growing substantially, in terms of revenue and advertiser 'appetite'

Activision confirms new media and planning agency

4 years ago Publisher drops Starcom MediaVest and Horizon Media in favour of MEC

Sony to target tweens in new PSP campaign

4 years ago New website to create online community for 8 to 15 year olds

In-game ads division hit by Microsoft staff cull

4 years ago Massive sees headcount reduced as 3000 job losses sweep company

IGA enters advertising deal with Porterscope

5 years ago Porterscope clients to be offered in-game billboards to compliment real life services

5 ASA dismisses Change4Life ad complaints

5 years ago Ad does not harm the videogame industry, mislead parents or cause offence, says Advertising Standards Authority

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