Advertising

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WWE ramps up marketing support for THQ games

4 years ago Wrestling firm to promote publisher's licensed titles in its TV shows and events

Microsoft to retire Massive in-game ads brand by year end

4 years ago Company confirms closure, will integrate tech into first-party ads business

1 MySpace, apps found sharing UIDs despite promises

4 years ago Ads still sending data to external agencies after pledge to discontinue practice

8 Microsoft confirms Kinect release line-up

4 years ago Seventeen games launching with accessory in US, nineteen in Europe

3 Report: Microsoft to close in-game ads dept Massive

4 years ago Already looking to offload 2006's multi-million acquisition, claim sources

RockYou spreading ad technique across Facebook

4 years ago Social developer lending Deal of The Day system to other devs

Gatorade receives sales boost from in-game ads

4 years ago 24% increase in household spending on drink range following EA Sports campaign

5 Square Enix rapped over Final Fantasy ad

4 years ago ASA upholds complaint that 360 TV ad for Final Fantasy XIII showed PS3 footage

2 Ad spend in social games to reach $220m this year

4 years ago Advertising to become increasingly important to social games companies; set to rise to $293m in 2011

1 Sony extends logo licensing deals

4 years ago PlayStation branding can now be used on non-games products

EA Sports extends FIFA partnership

4 years ago Publisher becomes Official Technology Partner of Premier League

Publishers shun TV advertising, favour online

4 years ago

Kinect used to promote Chevrolet Volt

4 years ago New electric car to feature in online ads and as download in Kinect Joy Ride

EEDAR and Nielsen offer game marketing analysis

4 years ago Research firms team up to advise on burgeoning $126m sector

4 Massive case study shows in-game ad power

4 years ago New case study for Microsoft Bing attempts to prove return on investment for in-game ads

Live game content proven to boost player engagement

5 years ago 1 vs 100 study reveals live shows increased player minutes significantly

Exclusive

EA: Renault deal will help reach elusive audiences

5 years ago Publisher to incorporate forthcoming zero-emission vehicles into hugely popular PC title

9 Armed police swoop on Ubisoft PR stunt

5 years ago Authorities condemn "ill-advised stunt" for Splinter Cell: Conviction

Double Fusion raises additional financing from JVP

5 years ago In-game advertising firm also names Alex Sood as new CEO

EA to ditch in-game ad partners and sell direct

5 years ago Publisher to end agreements with IGA and Massive Inc and go solo this August

8 PS3 Home has a "huge barrier to entry" for advertisers

5 years ago Virtual world is too expensive and labour-intensive claims ad exec

Study: 38% spend more time gaming than watching live sport

5 years ago Sports gamers also found to be more physically active than sports fans

nDreams partners with M&C Saatchi

5 years ago Ad agency to help provide alternate reality games for major brands

1 GCHQ runs ad campaign in Xbox Live

5 years ago UK govt intelligence agency to promote careers via Microsoft's online service

Dedicated servers for Aliens vs Predator

5 years ago Rebellion curries fan favour with PC release of Sega shooter

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