5 years ago We R Interactive's CEO and co-founder on advergames, gamification and why they shouldn't be dirty words.
5 years ago Trials begin as users earn Facebook Credits from watching sponsored videos
5 years ago Exec predicts rocketing sales once metrics become standardised
5 years ago Appatyze to auction in-app ads for Facebook
5 years ago "Gamestation has always been slightly edgy and occasionally controversial"
5 years ago Epic's 'Duty Calls' spoof game lampoons Activision
5 years ago Publisher to feature in channel's European NBA coverage
5 years ago Juniper Research foresees massive lift to $894 million in five years
Opinion 5 years ago BDRC Continental's Max Willey looks at in-game advertising on Microsoft's online platform
5 years ago "Those days are over," says free-to-play boss of in-game billboards
5 years ago Few people recognise ads convinced global brands that games aren't just for kids, says Bartlett
5 years ago As its biggest advocate moves on, what next for the in-game advertising business?
5 years ago Beleagured rental chain offers first ad campaign since 2007
5 years ago Co-founder of in-game ads firm leaves to pursue new interests
5 years ago Zynga's Facebook titan to advertise animated movie Megamind
5 years ago Wrestling firm to promote publisher's licensed titles in its TV shows and events
5 years ago Company confirms closure, will integrate tech into first-party ads business
5 years ago Ads still sending data to external agencies after pledge to discontinue practice
5 years ago Seventeen games launching with accessory in US, nineteen in Europe
5 years ago Already looking to offload 2006's multi-million acquisition, claim sources
5 years ago Social developer lending Deal of The Day system to other devs
5 years ago 24% increase in household spending on drink range following EA Sports campaign
5 years ago ASA upholds complaint that 360 TV ad for Final Fantasy XIII showed PS3 footage
5 years ago Advertising to become increasingly important to social games companies; set to rise to $293m in 2011