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8 Tapjoy criticises "terrible" Apple policy change

3 years ago CEO argues banning pay per install apps restricts consumer choice and dev revenue

1 Video: NUads coming to Kinect-equipped Xbox 360s

3 years ago Microsoft hoping to add revenue stream with interactive advertising

10 Microsoft planning Kinect dashboard ads?

3 years ago NUAds trademark hints at motion-controlled advertising for Xbox 360

Nought to 55 million in 12 months

3 years ago Tuomas Rinta tells us how Applifier built an empire


Applifier: Facebook reliance is "our single failure"

3 years ago But research and development head says service is looking at new platforms, getting back to indie support

Rose Amongst Thorns

3 years ago We R Interactive's CEO and co-founder on advergames, gamification and why they shouldn't be dirty words.

4 In-game video advertising hits Facebook

3 years ago Trials begin as users earn Facebook Credits from watching sponsored videos

2 EA sees "buckets of money" in cross-platform ads

3 years ago Exec predicts rocketing sales once metrics become standardised

Livingstone backs new Facebook ads company

3 years ago Appatyze to auction in-app ads for Facebook


76 Gamestation defends "sexist" advertising

4 years ago "Gamestation has always been slightly edgy and occasionally controversial"

1 Bulletstorm promo game downloaded 1.25m times

4 years ago Epic's 'Duty Calls' spoof game lampoons Activision

2K confirms sponsorship deal with ESPN

4 years ago Publisher to feature in channel's European NBA coverage

1 Study predicts ten-fold rise in yearly mobile game ad-spend

4 years ago Juniper Research foresees massive lift to $894 million in five years

3 Xbox Live Hits the Ad Spot

Opinion 4 years ago BDRC Continental's Max Willey looks at in-game advertising on Microsoft's online platform

4 EA cools interest on in-game advertising

4 years ago "Those days are over," says free-to-play boss of in-game billboards


17 In-game ads pivotal in changing perception of games business

4 years ago Few people recognise ads convinced global brands that games aren't just for kids, says Bartlett

1 IGA co-founder Ed Bartlett

4 years ago As its biggest advocate moves on, what next for the in-game advertising business?

4 Blockbuster launches $20m US marketing comeback

4 years ago Beleagured rental chain offers first ad campaign since 2007

Ed Bartlett leaves IGA Worldwide

4 years ago Co-founder of in-game ads firm leaves to pursue new interests

FarmVille promoting Dreamworks movie in-game

4 years ago Zynga's Facebook titan to advertise animated movie Megamind

WWE ramps up marketing support for THQ games

4 years ago Wrestling firm to promote publisher's licensed titles in its TV shows and events

Microsoft to retire Massive in-game ads brand by year end

4 years ago Company confirms closure, will integrate tech into first-party ads business

1 MySpace, apps found sharing UIDs despite promises

4 years ago Ads still sending data to external agencies after pledge to discontinue practice

8 Microsoft confirms Kinect release line-up

4 years ago Seventeen games launching with accessory in US, nineteen in Europe

3 Report: Microsoft to close in-game ads dept Massive

4 years ago Already looking to offload 2006's multi-million acquisition, claim sources

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