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1 In-game ads firm Double Fusion acquires NeoEdge

3 years ago Advertising platform adds social and casual to core mix

Jobs lost at ad firm IGA Worldwide

3 years ago In-game ad company for Activision and Codemasters makes cuts from 22 man team

[a]list Games secures $9.3 million investment

3 years ago Financial boost for digital games marketing firm

Chartboost raises $2 million in funding

3 years ago Investment will fund expansion and refinement of mobile ad-serving technology

Tap.Me appoints new CEO

3 years ago Matt Spiegel joins games marketing start up after 4 years with Omnicom Media Group

UK to get world exclusive MW3 trailer tonight

3 years ago Halftime ad during international football to show single player campaign

2 Former THQ exec launches marketing agency for indies

4 years ago Surprise Attack goes live with four Australian clients

EA to launch advertising data service for marketeers

4 years ago Legend Suite provides metrics and effectiveness insight

Bigpoint hires Intergi for US expansion

4 years ago German gaming portal signs deal with specialist marketing company

8 Tapjoy criticises "terrible" Apple policy change

4 years ago CEO argues banning pay per install apps restricts consumer choice and dev revenue

1 Video: NUads coming to Kinect-equipped Xbox 360s

4 years ago Microsoft hoping to add revenue stream with interactive advertising

10 Microsoft planning Kinect dashboard ads?

4 years ago NUAds trademark hints at motion-controlled advertising for Xbox 360


Applifier: Facebook reliance is "our single failure"

4 years ago But research and development head says service is looking at new platforms, getting back to indie support

Nought to 55 million in 12 months

4 years ago Tuomas Rinta tells us how Applifier built an empire

Rose Amongst Thorns

4 years ago We R Interactive's CEO and co-founder on advergames, gamification and why they shouldn't be dirty words.

4 In-game video advertising hits Facebook

4 years ago Trials begin as users earn Facebook Credits from watching sponsored videos

2 EA sees "buckets of money" in cross-platform ads

4 years ago Exec predicts rocketing sales once metrics become standardised

Livingstone backs new Facebook ads company

4 years ago Appatyze to auction in-app ads for Facebook


76 Gamestation defends "sexist" advertising

4 years ago "Gamestation has always been slightly edgy and occasionally controversial"

1 Bulletstorm promo game downloaded 1.25m times

4 years ago Epic's 'Duty Calls' spoof game lampoons Activision

2K confirms sponsorship deal with ESPN

4 years ago Publisher to feature in channel's European NBA coverage

1 Study predicts ten-fold rise in yearly mobile game ad-spend

4 years ago Juniper Research foresees massive lift to $894 million in five years

3 Xbox Live Hits the Ad Spot

Opinion 4 years ago BDRC Continental's Max Willey looks at in-game advertising on Microsoft's online platform

4 EA cools interest on in-game advertising

4 years ago "Those days are over," says free-to-play boss of in-game billboards


17 In-game ads pivotal in changing perception of games business

4 years ago Few people recognise ads convinced global brands that games aren't just for kids, says Bartlett

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