Advertising

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4 EA cools interest on in-game advertising

3 years ago "Those days are over," says free-to-play boss of in-game billboards

Exclusive

17 In-game ads pivotal in changing perception of games business

3 years ago Few people recognise ads convinced global brands that games aren't just for kids, says Bartlett

1 IGA co-founder Ed Bartlett

3 years ago As its biggest advocate moves on, what next for the in-game advertising business?

4 Blockbuster launches $20m US marketing comeback

3 years ago Beleagured rental chain offers first ad campaign since 2007

Ed Bartlett leaves IGA Worldwide

3 years ago Co-founder of in-game ads firm leaves to pursue new interests

FarmVille promoting Dreamworks movie in-game

3 years ago Zynga's Facebook titan to advertise animated movie Megamind

WWE ramps up marketing support for THQ games

3 years ago Wrestling firm to promote publisher's licensed titles in its TV shows and events

Microsoft to retire Massive in-game ads brand by year end

3 years ago Company confirms closure, will integrate tech into first-party ads business

1 MySpace, apps found sharing UIDs despite promises

3 years ago Ads still sending data to external agencies after pledge to discontinue practice

8 Microsoft confirms Kinect release line-up

3 years ago Seventeen games launching with accessory in US, nineteen in Europe

3 Report: Microsoft to close in-game ads dept Massive

3 years ago Already looking to offload 2006's multi-million acquisition, claim sources

RockYou spreading ad technique across Facebook

3 years ago Social developer lending Deal of The Day system to other devs

Gatorade receives sales boost from in-game ads

3 years ago 24% increase in household spending on drink range following EA Sports campaign

5 Square Enix rapped over Final Fantasy ad

3 years ago ASA upholds complaint that 360 TV ad for Final Fantasy XIII showed PS3 footage

2 Ad spend in social games to reach $220m this year

3 years ago Advertising to become increasingly important to social games companies; set to rise to $293m in 2011

1 Sony extends logo licensing deals

3 years ago PlayStation branding can now be used on non-games products

EA Sports extends FIFA partnership

3 years ago Publisher becomes Official Technology Partner of Premier League

Publishers shun TV advertising, favour online

3 years ago

Kinect used to promote Chevrolet Volt

3 years ago New electric car to feature in online ads and as download in Kinect Joy Ride

EEDAR and Nielsen offer game marketing analysis

3 years ago Research firms team up to advise on burgeoning $126m sector

4 Massive case study shows in-game ad power

3 years ago New case study for Microsoft Bing attempts to prove return on investment for in-game ads

Live game content proven to boost player engagement

4 years ago 1 vs 100 study reveals live shows increased player minutes significantly

Exclusive

EA: Renault deal will help reach elusive audiences

4 years ago Publisher to incorporate forthcoming zero-emission vehicles into hugely popular PC title

9 Armed police swoop on Ubisoft PR stunt

4 years ago Authorities condemn "ill-advised stunt" for Splinter Cell: Conviction

Double Fusion raises additional financing from JVP

4 years ago In-game advertising firm also names Alex Sood as new CEO

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